Jump-Start Your 2022 Marketing Measurement Strategy With A Focus On Precise...
Brands have experienced massive business disruption because of the pandemic, shifts in consumer behaviors, changes to the advertising and data ecosystems, and rising concerns around privacy. Based on...
View ArticleThe Future Of Work: Employee Privacy
Privacy has become a priority for virtually every company, regardless of size, vertical, and geography. Privacy regulations have popped up around the world, including Europe, the US, and China. India...
View ArticleGreat Solutions Compete For The Best Mobile Innovation For Accessibility And...
I have been part of the Global Mobile Awards (GLOMO) jury for several years and have each year discovered inspirational competitors. This year, I judged one of the Tech4Good categories, and I found it...
View ArticleManaging Technology’s Impact On Society Will Require A Responsible And...
Digital acceleration means all companies need to understand their technological and social impacts to build customer trust. Responsible and ethical tech efforts will need to be coordinated across the...
View ArticleEmployers Must Navigate Social-Values-Based Branding With Care
Social Values, Employer Branding, And Econ 101 The role of social values in motivating consumer behavior is a topic that gets a lot of attention. We’ve even built an econometric model to identify and...
View ArticleThe Emerging Cyber Risk Quantification Market: When CISOs Need Decisions, Not...
Ask any CISO to articulate the ROI of their firm’s cybersecurity investment — or, worse yet — to defend an increase to the security budget, and you’re likely to get anything from a threat heat map to a...
View ArticleAsking The Right Questions For B2B Marketing ROI
The “right” formula for calculating marketing ROI depends on the underlying business question that you are looking to answer.
View ArticleIntroducing The Forrester Wave: Marketing Measurement And Optimization...
Joe Stanhope and I are excited to announce the publication of The Forrester Wave: Marketing Measurement And Optimization Solutions, Q1 2022. This report evaluates ten top vendors’ current offering,...
View ArticleB2B Buyers Click On Ads, But They Take These Three Non-Click Actions More Often
Clicking on a display advertisement isn't even in the top five actions taken by B2B buyers in response to advertising. Here's the top three.
View ArticleIt’s Time!! Augment Human Ingenuity With AI To Scale Creativity
Technology plays a significant role in helping firms unleash creative innovation. Artificial intelligence is a perfect example. But AI can also help humans be more creative and therefore represents a...
View ArticleOMB’s Zero Trust Strategy: Government Gets Good
What a time to be alive! Hot on the heels of Forrester’s release of our definition of modern Zero Trust (ZT), the US Office of Management and Budget (OMB) released a memo entitled Moving the US...
View ArticleCitrix’s Acquisition Is Big News But Hardly Surprising
Once Again, Citrix Is In The News For An Acquisition If you’re like many of us, you might have first wondered, “another acquisition by Citrix!?” The perennial desktop and app virtualization provider...
View ArticleInfrastructure Limitations Make Rural Communities More Vulnerable To The...
There’s been massive adoption of virtual care for mental health that has granted more accessibility to mental health support. Forrester predicts 60% of virtual visits this year will be for mental...
View ArticleSpotify Will Rebound From A Few Bouts With Cancel Culture
Spotify is the latest brand to contend with cancel culture. Over the last few days the company made marginal concessions to address concerns (and boycotts) about the spread of COVID-19 misinformation...
View ArticleSimplicity Underpins Future Payment Fabric And The Future Of Payments
The future of payments will see firms shift focus from consumers toward businesses, embedding payment technology (not payments), and programmable payments in a quest to mitigate complexity.
View ArticleIt’s Groundhog Day Again — The State Of Enterprise Ransomware Defense
Ransomware — an attack that makes us feel like we’re Bill Murray trapped in a Groundhog Day loop. It’d be a safe bet that if Punxsutawney Phil was tasked with predicting ransomware, he’d see his shadow...
View ArticleEnterprise Risk Pros Pivot From Compliance To Driving Faster, Better Decisions
The average firm’s list of business and risk management priorities looks very different today than it did two years ago. What’s changed? For starters, according to Forrester data, 43% of enterprise...
View ArticleFreeze Out Hackers During The 2022 Winter Olympics
Attackers have increasingly targeted the Olympics with cyberattacks. The 2022 Winter Olympics kick off in Beijing this week, and this trend will likely continue. In fact, this Tuesday, the FBI issued a...
View ArticleEA Is Key To Being Future Fit — Does Your Function Measure Up?
Forrester's annual State of Enterprise Architecture Survey can give you an inside look at the current state of enterprise architecture.
View ArticleNavigating The Business Roundtable’s Roadmap For Responsible AI
Last week, the Business Roundtable (an influential group of CEOs of major US companies) published a Roadmap for Responsible Artificial Intelligence. While many companies are already thinking about...
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