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Attention, Sales Leaders: Treat Potential Hires Like Potential Buyers To...

Hiring Great Sales Reps Is Easier Said Than Done Hiring great sales reps has never been more challenging, and open territories are a drag on sales leaders’ efforts to achieve quota in 2022. How can...

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Alphabet Beats The Street: Key Takeaways from Its Q4 2021 Earnings

Google parent company Alphabet beat the Street’s expectations with its Q4 2021 earnings release. The big headline: lest ANYONE forget where Alphabet’s bread is buttered, take note that Search continues...

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Don’t Hit The Curb — Instead, Curb The Risk Of Emerging Technologies In 2022!

2021 was an exciting year for our research on securing and managing the risks of emerging technologies. We defined core tenets of what it means to embrace and sustain new IT technologies from a...

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Savvy Cybersecurity Programs Focus On Competence, Integrity, And Empathy

As of July 31, 2021, the FBI’s Internet Crime Complaint Center saw a 62% increase in reported ransomware incidents compared with the same time frame in 2020. Intrusions in environments spanned various...

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Setting The Record Straight On The Third-Party Risk Management Market

Third-party risk management (TPRM) is high on the list of business priorities and risk management priorities, and that’s a good thing. Despite predictions in the early days of the pandemic that firms...

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Brands Of The Year: Tesla, YETI, Target, And Fintechs

Brands Thrive In The Pandemic’s Aftershock In 2020, companies braced for upheaval, navigating a century-defining pandemic through a fog of uncertainty. What followed in 2021 was a series of...

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Observability – Is it IT Voyeurism?

As I worked to develop guidance around AIOps, I soon found that other commonly used terms were equally confusing to people in our industry. How is it that an industry with so many highly educated...

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What Does It Mean To Lead Security In 2022?

The last two years have put security leaders, their teams, and their programs to the test — and very much in the spotlight. Boards and executives now understand how closely trust is tied to business...

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Make The Business Value Of Technology Your North Star

In planning our new Forrester Decisions service, Forrester interviewed many tech execs like you to discover your greatest priorities. You told us that “demonstrating the business value of technology”...

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Keep Your People At The Forefront Of Innovation

Does innovation keep you up at night? If not, it probably should. Despite our best efforts to move forward in the disruption economy, infrastructure and operations (I&O) organizations are not...

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Press Ganey Plans To Acquire Forsta And Level Up To Human Experience

When we talk with healthcare firms about customer experience, they often ask about best practices from within their peer group, unsure that anyone outside healthcare can really understand the unique...

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Takeaways From Our Latest US Online Grocery Market Review

In our most recent online grocery snapshot with IRI, we highlight key changes in online grocery market trends.

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Our List Of Kubernetes Best Practices — From The Real World

Kubernetes is conquering IT infrastructure despite its notorious complexity, so some people must be doing it right. I spoke with several them for my latest Forrester report, Kubernetes: Best Practices.

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One-Third Of Companies Will Fail At Anywhere Work, And It Won’t Be The...

One-Third Of Companies Will Fail At Anywhere Work, And It Won’t Be The Virus’s Fault. Learn more about how to develop your talent and workforce strategies for 2022 and beyond.

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The Tools You Need To Up Your Innovation Game

Over the past two years, Forrester’s research teams have been really diving into the role that technology executives play in driving innovation. And that research has shown that companies driving a...

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Brands Swagger Into 2022 With Bullish Media Moves

In 2020-21, when advertisers were making decisions about their advertising investments, times were tough. The cultural environment was precarious and the trajectory of the pandemic more uncertain than...

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If E-Commerce Keeps Growing, What Happens To Malls And Stores?

We recently discussed the future look of shopping centers and malls with one of the largest players in the commercial real estate world. Here are some major changes we expect to see.

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Cybersecurity And Privacy Are Top Of Mind For Tech Execs

The past two years have only reinforced that cybersecurity and privacy cannot be taken lightly. As of July 31, 2021, the FBI’s Internet Crime Complaint Center saw a 62% increase in reported ransomware...

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Let’s Discover The State Of Customer Obsession In Government

Government organizations that want to improve the services, benefits, products, and experiences that they provide to customers must focus relentlessly on customers’ needs. This means putting customers...

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Increase Sales Productivity With Effective New Hire Onboarding

Onboard New Reps Fast To Avoid Missing Out On Revenue Onboarding new reps quickly is key to achieving annual revenue and quota goals. To do this, sales executives should develop a best-in-class...

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