Brands have experienced massive business disruption because of the pandemic, shifts in consumer behaviors, changes to the advertising and data ecosystems, and rising concerns around privacy. Based on these systemic shifts in marketing and our marketing measurement research on data deprecation and marketing spend investments, in 2022, you should: Increase attention on omnichannel media measurement […]
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Jump-Start Your 2022 Marketing Measurement Strategy With A Focus On Precise And Actionable Insights
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