Building A Customer-Centric, Cross-Functional, And Flexible Digital Team
Building a digital team that can achieve pressing priorities requires flexibility and cross-functional collaboration. Learn more.
View ArticleMeet Two Schrödinger’s Cats, Web3 And The Metaverse, At Technology &...
This Technology & Innovation APAC, come listen to Sam Higgins and I talk about two Schrödinger’s cats in today’s tech ecosystem. First up: Web3. Some believe that Web3 will change the World Wide...
View ArticleOutexecute When You Can’t Outspend: How To Compete With Amazon In Paid Search
Given Amazon’s dominance, competing with it in the Google Ads auction is uniquely challenging. But companies can use a strategic approach to make gains.
View ArticleMeet The New Analyst Covering Enterprise Transformation
Meet Manuel Geitz, the new analyst covering enterprise transformation, innovation, and strategy. His core interest is in the execution of change.
View ArticleTurn Away The Bots, Not Your Customers
Bot management solutions today offer a wide array of options. To know the right choice for your retail organization, know your customers.
View ArticleBenchmark Your DX Strategy With Forrester’s Executive Survey Results
Use the top-line results from Forrester’s 2021 Global Emerging Technology Executive Survey to see how your enterprise compares.
View ArticleUS Digital-Influenced Retail Sales Will Top $3.8 Trillion In 2027
Forrester forecasts US digital-influenced retail sales to grow from $2.7 trillion in 2022 to $3.8 trillion in 2027.
View ArticleBalance Digital Accountability To Optimize Digital Teams
There’s no one-size-fits-all approach to digital team org structure. Instead, digital leaders should align to three critical capabilities as they build out their organizational structure.
View ArticleThe B2B CMO And Marketing Operations: A Symbiotic Relationship
CMOs and marketing operations teams benefit greatly by partnering and working together.
View ArticleMeta Connect 2022: My Take On Its Consumer-Focused VR, Avatar, And Metaverse...
Meta hosted its Meta Connect event virtually on October 11. Here are a few key announcements and my analysis from a consumer perspective.
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