Sales Leaders’ Guide To Rolling Out Compensation Plans At Kickoff
Compensation plans that motivate sellers to accomplish corporate objectives are invaluable to sales growth. How sales leaders roll out compensation plans to their sales teams is crucial to gaining...
View ArticleAvoid An Open Source Security Nightmare
We’ve had a few high-profile security problems with open source software. A disgruntled developer recently delivered intentionally modified releases of his faker.js and colors.js packages, which broke...
View ArticleNetflix Saturation Nears, With No Dearth Of Original Content To Binge
Netflix subscriber growth continues to slow. In its Q4 2021 earnings interview tonight, company executives said it’s tough to pinpoint why customer acquisition hasn’t recovered to pre-pandemic levels....
View ArticleThe Future Of Healthcare
Healthcare is going to see some dramatic change in the decade ahead. Find out which areas are most likely to be impacted and what leaders can do to set their healthcare organizations up for success.
View ArticleIs Performance Management Broken?
Outdated and disconnected performance management programs are increasingly causing damage to employee and organization success, but some organizations are turning to continuous performance development...
View ArticleFour Ways To Leverage Your Entire TEI Study (For The Vendor Sales Leader)
Since the TEI study reflects the real, measurable impact of a technology investment, we do not quantify (for the ROI calculation) any benefits that the customers themselves have not measured....
View ArticleProposed Surveillance Advertising Ban, Meet Contextual Targeting
Three US lawmakers (Rep. Anna Eshoo, Rep. Jan Schakowsky, and Sen. Cory Booker) made a splash on Wednesday when they introduced the Banning Surveillance Advertising Act of 2022. Its primary goal is to...
View ArticleWhat Peloton Forecasts Got Wrong
Yesterday, Peloton announced that it is temporarily halting production of its connected fitness products in the face of waning consumer demand. The surge of explosive growth in the early days of the...
View ArticlePresenting The First Forrester Wave™ Evaluation On Public Cloud Container...
The Forrester Public Cloud Container Platform Wave results are in -- the standouts offer the broadest automation and ecosystems while embracing open source software.
View ArticleFive Forrester Wave™ Evaluations Set The Stage For A Marketing Services Reset
Leonardo da Vinci said, “To develop a complete mind, study the science of art. Study the art of science. Learn how to see. Realize that everything connects to everything else.” This couldn’t be more...
View ArticleThe Definition Of Modern Zero Trust
At the beginning of 2022, Zero Trust faces a bizarre dichotomy; it’s on the verge of becoming the de facto cybersecurity approach while simultaneously having many security practitioners decry it as...
View ArticleWhy A Multi-CMS Approach May Be Right For Your Brand
In the midst of tech consolidation, brands must think strategically about their CMS Portfolio. Some smart brands are realizing that a multi-CMS strategy can actually improve agility, flexibility, and...
View ArticlePrepare Your Organization For Purpose-Driven And Value-Aligned Co-Innovation...
As part of a future fit technology strategy, technology leaders must aspire to create an environment where internal teams can collaborate with partners to realize the value the organization is after. I...
View ArticleIn The Future, Will You Really Need A CRM?
CRMs are expensive. They cost companies between $1,200 to $3,600 per seller per year. Despite the cost, there is widespread agreement that companies require CRM technology for their sales organization....
View ArticleGoogle Is Still In The Driver’s Seat With Topics, Its More Transparent FLoC...
Google announced on Monday the arrival of Topics, a tracking system replacement for its Federated Learning of Cohorts (FLoC) approach. Google put the original proposal on hold after it drew industry...
View ArticleThe Future of CRM: A Forrester Perspective
CRM strengthens customer relationships, drives company revenue, and as such becomes a C-level priority. CRM technology expands into adjacent tech areas as it broadens its mandate. It bleeds into the...
View ArticleCustomer Journey Orchestration Platforms Are The Catch Of The Day
Customer feedback management vendor Medallia’s announcement of its intention to acquire customer journey orchestration (CJO) vendor Thunderhead is the fourth acquisition in the customer journey...
View ArticleMarketers Must Mind The Customer Journey Orchestration Gap
Marketers — and especially martech vendors — talk a lot about customer journeys and experiences, but they usually mean just the purchase journey as opposed to the entire customer lifecycle. Customer...
View ArticleMedallia + Thunderhead a Boost to Brands on Voice of Customer Maturity Journey
Customer Feedback Management (CFM) vendor Medallia’s announcement of its intention to acquire customer journey orchestration (CJO) vendor Thunderhead is an expected response to the Qualtrics...
View ArticleAIOps: The Riddle Wrapped In The Mystery Inside The Enigma
It didn’t take long into my tenure with Forrester to realize that there was confusion in the industry regarding AIOps. I touched on this in my “meet your new analyst” blog. Both technology vendors and...
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