Three Reasons Why Your CEO Should Embrace An Audience-Focused Go-To-Market...
It’s important for organizations to unite around an audience-focused go-to-market strategy. To do this effectively, it’s imperative to get executive buy-in. CEOs have enough on their plates, so how can...
View ArticleFrom Compliance To Privacy UX: Regulators Come For Dark Patterns
The French data protection authority hit Facebook and Google with multimillion-dollar fines yesterday for their use of deceptive design in their cookie consent banners. Commonly known as dark patterns,...
View ArticleUnderstand Processing Gravity To Optimize Your AI Architecture Design
The era of AI is coming, and AI applications are sprouting everywhere — from AI applications that are already widely embedded in enterprise business scenarios to massive models containing trillions of...
View ArticleExplore The CDP Vendor Landscape In Asia Pacific
Customer data platforms (CDPs) are among marketers’ top marketing technology (martech) priorities in Asia Pacific (APAC). According to data from Forrester’s 2021 Global Marketing Survey, 23% of B2C...
View ArticleCancel Culture: Confusing, Complex, And Contentious
Canceling A Brand Is Personal A combination of hot takes, social media, and divisive partisanship has proliferated cancel culture across society. Now, anyone and anything can be on trial for...
View ArticleMake Data Strategy Your New Year’s Resolution
Start 2022 with renewed marketing opportunity by assessing your data strategy and finding opportunities to round out your understanding of customers and prospects. Last year, we saw third-party cookie...
View ArticleThe Security Services Flywheel
The “Security Services Flywheel” is based on the Disney Flywheel. It serves as an explainer on why security services continue to stay relevant, no matter how sophisticated products get.
View ArticleThe Types Of Stories Leaders Should Tell
Strengthen Your Leadership With Storytelling To lead in a world of complexity, uncertainty, and ambiguity, tech executives must invoke emotions in others — which is why many leaders rely on one of our...
View ArticleHappy New Year? What To Know About Employee Burnout In 2022
For some, it was a spirited sprint toward the end of 2021 with optimistic energy, passionate convictions, and a positive outlook for 2022, and for others, it was a slow, lifeless crawl toward a finish...
View ArticleMedia Agency Reviews Are Coming In 2022
Forty-one percent of CMOs will conduct a media agency review in 2022, because reaching and influencing customers and prospects is fundamental to success, yet engaging consumers has never been more...
View ArticleBrands Centralize Global Marketing Solutions
CMOs’ Agency Buying Behavior Signals More Centralized Global Marketing Solutions To Come In 2021, seven major agency reviews worth over $7 billion went to integrated, centralized global marketing...
View ArticleAchieve High Performance By Learning From Elite Sports Leaders
At the Forrester Tech & Innovation Forum 2021, I discussed how leaders can learn from elite sports with leadership coach and author Drew Povey. Drew shared his insights and experiences from working...
View ArticleThree Things To Know About The Forrester Wave™: AI Infrastructure, Q4 2021
Investing in new AI infrastructure in 2022? My colleague Mike Gualtieri and I published a new Forrester Wave™ report: The Forrester Wave™: AI Infrastructure, Q4 2021. This is a brand-new topic for...
View ArticleAnnouncing Forrester’s New Research On Attack Surface Management
As I watched the December 2021 Log4j situation unfold (and it continues … ), the importance of IT asset visibility couldn’t have been clearer. So many security and IT teams struggle to maintain...
View ArticleFour Things Sales Executives Should Do Immediately To Ensure A Fast Start To...
A sluggish January can be difficult to recover from. Use these insights to start the year on the right foot.
View ArticleThe Mystery Of AIOps Expeditions: What’s In A Name?
The 2019 publication, Take The Mystery Out Of AI For IT Operations (AIOps) was a widely read Forrester report. It addressed lots of the core questions our industry had about this new thing called...
View ArticleTrack The Generational And Behavioral Shifts In Europe’s Investors
European investors are changing. Understand their investment research behaviors to better serve and support them.
View ArticleSupreme Court Ruling On Vaccine Mandates Doesn’t Change Your Calculus
On January 13, the US Supreme Court ruled that the Biden administration’s vaccination-or-test mandate for private businesses employing 100 or more workers could not be enforced by OSHA — the federal...
View ArticleHave Courage: You’re Going To Need It To Run B2B Paid Media
B2B paid media professionals are in for a roller coaster ride over the next three to five years. Principal Analyst John Arnold explains in a new report on the future of B2B advertising.
View ArticleThe 10 Best Ways To Spend Your B2B Paid Media Budget In 2022
What's the best way to spend your paid media advertising budget in 2022? Forrester Principal Analyst John Arnold shares the 10 best ideas.
View Article