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Proposed Surveillance Advertising Ban, Meet Contextual Targeting

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Three US lawmakers (Rep. Anna Eshoo, Rep. Jan Schakowsky, and Sen. Cory Booker) made a splash on Wednesday when they introduced the Banning Surveillance Advertising Act of 2022. Its primary goal is to limit the data that advertisers and adtech vendors can use to target advertising. Predictably, the adtech industry – most notably, the Interactive […]

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