Facebook, Inc. Extends Its Tentacles With GIPHY Acquisition
Facebook, Inc. announced plans to acquire GIPHY for $400 million. Instagram already integrates with GIPHY today, primarily so users can add GIFs to their Instagram Stories. In its announcement,...
View ArticleHow To Adjust Your Tech Budget To Survive Or Thrive In The Pandemic Recession
The old playbook for how CIOs can manage tech budgets through tough times will not work for today’s pandemic. While CIOs and their business partners are under intense pressure to cut tech budgets,...
View ArticleB2B Leaders Will Find CX North America Literally And Virtually Stimulating
Learn how we'll help firms master B2B customer experience at the CX North America live virtual experience on June 16-18, 2020.
View ArticleThe Promising Case Of Low-Code Testing
Low-code dev platforms have been around for 30 years, but in 2020, adoption has reached an inflection point. Today, a majority of developers report they are either planning on or have already...
View ArticleRPA And Test Automation Are More Friends Than Foes
COVID-19 taught us an important lesson. As Satya Nadella, CEO of Microsoft, put it at Microsoft Build 2020 to hundreds of developers, “We’ve seen two years’ worth of digital transformation in two...
View ArticleManage Through The Pandemic’s Next Stage With Technologies In Four Categories
Most experts agree that COVID-19 is going to be around for some time. Widespread availability of a vaccine is at least 18 months away. But business can’t and won’t be on hold during that time....
View ArticleStay Connected To Consumers Via Mobile Engagement Automation
The COVID-19 pandemic has put a major dent in our mobile lifestyles. But even as many of us shelter in place or stay at home, our smartphones are still with us, offering a necessary link to the outside...
View ArticleGli Effetti Del COVID-19 Sul Benessere Finanziario In Italia
This blog post was translated by Corrado Loreto. Una nostra recente ricerca ha dimostrato che, ancor prima della pandemia di Covid-19, i consumatori italiani stavano affrontando molteplici difficoltà...
View ArticleAre We All Technophiles Now? How Consumer Tech Attitudes Are Changing During...
About two months into a lifestyle confined by stay-at-home orders and physical distancing, individuals are heavily relying on technology to work, get things done, be entertained, connect with friends...
View ArticleHealthcare Is Making The Shift To Virtual-First Delivery Across Routine And...
Healthcare will remain forever changed by the COVID-19 pandemic. Seemingly overnight, consumer demand shifted to convenient access through virtual care. Healthcare organizations must shift their...
View ArticleDuring The Pandemic, Empathetic Brands Build Trust With Wary Consumers
Now more than ever, consumers crave connection and reliable information. Learn how marketers can offer this.
View ArticleSchrödinger’s SOAR: Feature Or Abstraction?
“Security orchestration, automation, and response” (SOAR) is not a term that Forrester has used in the past, but its prevalence in the market is such that I’ve decided it’s better to use a slightly...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Ensuring Employee Mental Health Is Crucial For COVID-19 Economic Recovery The mental health impact of COVID-19 is coming to light, and it’s not reassuring. In a survey conducted by SAP, Qualtrics, and...
View ArticleThe 37 Major Machine-Learning Tools For 2020
Enterprises need more artificial intelligence and machine-learning (ML) solutions to drive value, transform their businesses, and outperform the competition. But firms find it challenging to navigate...
View ArticleCOVID-19 Didn’t Break Your Business — Data Did
A defining factor for enterprises and governments throughout the pandemic has been the extent to which they've embraced and been led by data.
View ArticleCitizen Developers Dominate Audience Q&A At A Recent Conference On Low Code
I recently participated in a low-code conference at the invitation of Ninox, a low-code vendor. My colleague John Rymer gave the keynote, and we then had a lively discussion largely focused on citizen...
View ArticleWhen It Comes To Saving Lives, Cybersecurity Pros Emerge As Influencers
As concerns swirl around COVID-19 contact-tracing apps, privacy and security leaders are playing a critical role in building public trust.
View ArticleSelf-Triage Solutions Hold The Keys To The Healthcare Digital Front Door
Consumers want more capabilities and better guidance from self-triage solutions. To achieve that, developers must apply specific design principles to improve consumer confidence in the advice delivered.
View ArticleStarting Research On Ambient Technologies And Experiences
New research at Forrester will look into how ambient technologies that extend into our physical context could impact customer and employee experiences.
View ArticleLa perspectiva de los empleados españoles sobre el COVID-19, ahora: Una...
A finales de marzo, enviamos la primera ronda de nuestra encuesta PandemicEX a más de 1,000 trabajadores en toda Europa. Seis semanas después, a principios de mayo, repetimos la encuesta para ver cómo...
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