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Facebook, Inc. Extends Its Tentacles With GIPHY Acquisition

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Facebook, Inc. announced plans to acquire GIPHY for $400 million. Instagram already integrates with GIPHY today, primarily so users can add GIFs to their Instagram Stories. In its announcement, Facebook says it plans to “further integrate [GIPHY’s] GIF library into Instagram and our other apps” and notes that half of GIPHY’s traffic today comes from […]

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