Distinguish Hot From Hype In Retail Tech Investments For 2020
In the highly competitive world of commerce, retailers and brands must invest in tech initiatives that will differentiate them, drive revenue growth, and keep their customers satisfied. For our annual...
View ArticleAre You Moving Digital Decision Making From Individual Factories To The Head...
I am working on a new report and would like companies to get in touch to share what they’re doing. Decisions around industrial software have traditionally been made at the level of the individual...
View ArticleDon’t Succumb To Social Media Stockholm Syndrome
We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Yes, you read...
View ArticleSummit 2020: Lessons In Resilience And Customer Centricity
Forrester analysts share how B2B companies can help their clients and themselves navigate uncertainty.
View ArticleAnswering The Top Return To Work Questions For Our Government Clients
Several weeks ago, myself and my colleague, Renee Murphy, hosted a complimentary webinar for those in local, state, and federal government responsible for planning their agency’s return to work...
View ArticleCyberArk Scoops Up Idaptive
Yesterday, privileged identity management (PIM) vendor CyberArk announced the acquisition of identity-as-a-service (IDaaS) vendor Idaptive from private equity firm Thoma Bravo for $70M in cash....
View ArticleThe Security Snapshot: Embracing The New Norm
The outbreak of the novel coronavirus in early 2020 has created unprecedented societal and economic changes globally. Organizations in many industries and regions now face an uncertain and rapidly...
View ArticleIndustry Marketplaces Take Off: A Spotlight On Life Sciences
The reemergence of B2B marketplaces offers new options for buyers and sellers. Even while mega players like Alibaba and Amazon are getting the headlines, dozens of specialized vertical marketplaces are...
View ArticleThe Future Of Financial Brands: Less Financial, More Brand
A new crop of challenger brands, such as Alibaba, Amazon, Apple, Google, Starbucks, T-Mobile, Tencent, and Walmart, are on the prowl in the financial services category. And that should have traditional...
View ArticleThe Insights Beat: Data And Analytics Make The Perfect One-Two Punch
Spring is usually an exciting time in the sports world. It marks the culmination of the men’s and women’s college basketball seasons, the NBA and NHL playoffs begin, the domestic European soccer...
View ArticleConsumer Energy Steadies Overall, Pulses In Certain Regions
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy...
View ArticleForecasting In Uncertainty: What The US Jobs Market Report Tells Us About The...
Last Friday, the US Bureau of Labor Statistics released the Employment Situation Summary for April 2020. That report has implications for the US tech market outlook in the pandemic recession because...
View ArticleHow To Successfully Add RPA To Customer Service Operations
More and more customer service organizations turn to robotic process automation (RPA) to make agents more effective. The technology offloads repeatable tasks from agents, enforces compliance to process...
View ArticleIntroducing The Forrester Wave™: Cloud Human Capital Management Suites, Q2 2020
Prior to the pandemic, the majority of global software decision makers were dissatisfied with their existing human capital management (HCM) products and were evaluating other products. With COVID-19,...
View ArticleDependability Demands Of Your VDI Infrastructure Are Skyrocketing
In recent weeks, COVID-19 forced many organizations to either scale up their existing virtual desktop infrastructure (VDI) deployments or set up a new one. Either of these approaches is a rushed...
View ArticleHow UK Employees Feel About COVID-19 Now: A PandemicEX Update
In late March, we fielded the first wave of our PandemicEX survey to more than 1,000 workers across Europe. Six weeks later, in early May, we reached back out to see how a life of lockdown and working...
View ArticleB2C Commerce Suites: Key Takeaways From The Forrester Wave™ (Q2 2020)
In our newly published “The Forrester Wave™: B2C Commerce Suites, Q2 2020,” we evaluated the 10 most significant commerce vendors in the B2C space along 31 criteria: Adobe, BigCommerce, commercetools,...
View ArticleB2B Commerce Suites: Key Takeaways From The Forrester Wave™ (Q2 2020)
In Forrester’s recently published report, “The Forrester Wave™: B2B Commerce Suites, Q2 2020,” we evaluated the 13 most significant vendors — Adobe, Apttus, BigCommerce, commercetools, Elastic Path...
View ArticleMicrosoft Strengthens Its RPA Portfolio With Softomotive Acquisition
Today, Microsoft announced the planned acquisition of Softomotive, a UK-headquartered robotic process automation (RPA) software company with roots in Greece. With the intended purchase, Microsoft has...
View ArticleThe Effect Of COVID-19 On UK Consumers’ Financial Well-Being
Even before the COVID-19 outbreak, our research showed that UK consumers were facing multiple financial challenges and were worried about their financial situation. To understand how the pandemic has...
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