Why Now Is The Perfect Time To Negotiate Cost Reductions With Software Vendors
For companies looking for short-term cost reductions during the economic slowdown, negotiating lower prices on software contracts with vendors can provide much-needed relief.
View ArticleResearch Announcement — Now Tech: European Managed Security Services...
The first stage of my update of my 2018 evaluative research on the European managed security services provider (MSSP) market published this week. “Now Tech: European Managed Security Services...
View ArticlePandemicEX: La perspectiva de los empleados españoles sobre el coronavirus
Los primeros resultados de nuestra encuesta “PandemicEX” ya están listos, con respuestas de más de mil empleados del Reino Unido, Francia, Alemania, Italia y España para ayudarnos a descubrir cómo...
View ArticlePutting The LOL Back In LOLBins
As I’ve continued to analyze the round 2 results from the MITRE ATT&CK evaluation, I’ve had the opportunity to speak to more and more vendors that have indicated that one of the areas they...
View ArticleTake These Three Steps To Build Your CX Improvement Business Case
Building a successful business case requires a strong foundation. Customer experience (CX) pros have the tools to be master builders—if they know how to use them. In our just-released report, Why CX:...
View ArticleFuture Of Retail 2020: Retail Marketers Face Privacy and Data Ethics Regulations
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail”...
View ArticleIoT Makes More Sense When You Break It Down Into Three Business Scenarios
Business leaders always want more information about business operations and customer interactions than they have. The technologies of the internet of things (IoT) promise to provide sensing and remote...
View ArticleAccelerating Your Move To Cloud? Our Assessments Aid Your Choices
As the Covid-19 crisis erupted in early March 2020, anecdotal evidence suggested public cloud services would play a big role in enterprise responses. The financial evidence arrived in late April...
View ArticleManaging Costs In Azure
Cost management is a topic that consistently comes up in inquiry, regardless of whether the original question was about cost management or about other aspects of cloud strategy. Up until recently, cost...
View ArticleConsumers Weigh Travel Industry Uncertainty With Growing Desire For Adventure
Stay-at-home orders and pervasive consumer fears have devastated the travel industry, which, after setting profit records a few months ago, has been reporting losses around $18 billion a week since...
View ArticleQuantifying COVID-19 For The Tech Channel — May 8 Update
With COVID-19 still spreading and broad quarantines, shutdowns, and other measures to contain it continuing, it is still impossible to make definitive predictions of its impact on the tech channel....
View ArticleHow The COVID-19 Crisis Will Impact Marketing Spend Between Now And 2022
The current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now? To develop guidance in...
View ArticleCOVID-19, Automation, And You
The COVID-19 crisis has made automation a boardroom imperative, not just as a mechanism for cost takeout, but also as a tool for risk mitigation and business resiliency.
View ArticleSortir du confinement pour entrer dans la crise
Bien qu’il y ait déjà plus de 12 millions de chômeurs partiels, de nombreux français ne semblent pas encore réaliser l’ampleur de la récession économique qui s’installe. Ils vont sortir progressivement...
View ArticleRed Hat’s Marketplace Seeks To Simplify Kubernetes (K8s) Management
The biggest announcement from Red Hat’s Summit virtual event was Red Hat Marketplace, operated by IBM. Building on its existing container orchestration software, OpenShift, Red Hat has created a...
View ArticleThink Adaptive For The 2020s
In 2020 successful businesses will focus less on accurately predicting the future years in advance. Instead they will become the kind of company that proactively adapts and shape-shifts as events...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
COVID-19 Accelerates Momentum For Sales Engagement B2B sellers face the most challenging selling environment of their lifetimes. Business leaders who already invested in sales digital transformation...
View ArticleMarketers — Considering Investing In An Emerging Channel?
As we all are experiencing, the whole world and economy has changed over the past several months due to the COVID-19 pandemic. The global economy is in a recession. Advertisers are decreasing media...
View ArticleBusiness Resilience Is No Longer Optional
Too many business and technology leaders have referred to the global pandemic as a black swan — an entirely unpredictable and devastating event. The truth is that a global pandemic was entirely...
View ArticleRedesign Your Physical Location To Successfully Welcome Customers Back
Consumer-facing services and retail businesses in parts of the US are readying themselves to reopen. But judging from current guidelines, grocery store experiences, and global examples like Singapore...
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