COVID-19 Europe Outlook: Brands Must Adapt To Consumers’ New Focus On Values
The etymology of the term “crisis” refers in Latin to a “turning point in a disease, that change which indicates recovery or death” but comes in fact from the ancient Greek krinein, “to judge.” By...
View ArticlePublicis Groupe’s Money Back Performance Guarantee Shifts The Agency/ Brand...
Publicis Groupe announced today the creation of “The Pact, Powered by Epsilon,” a new digital media planning and buying service that offers “money-back performance commitments” that guarantee the...
View ArticleManaging Mental Health And Burnout Is A Priority, Not A Nice-To-Have
Increased cyberattacks, a remote workforce, and job security concerns have put even more pressure on CISOs. Analyst Jinan Budge shares helpful learnings from other leaders to help relieve the pressure.
View ArticleForecasting In Uncertainty: What Q1 2020 Vendor Earnings Tell Us About The...
Tech vendors have begun reporting Q1 2020 earnings. IBM, Manhattan Associates, and SAP reported last week, as did Infosys, Tata Consultancy Services (TCS), and Wipro. This week, we have earnings...
View ArticleQ1 Earnings: Google, Amazon, Facebook, Twitter, Snapchat Advertising...
The global economy is in recession: US Q1 GDP declined 4.8%, and the eurozone’s contraction set a record. As far as the advertising triopoly and the social networks are concerned, however, advertising...
View ArticleConsumers Begin To Rekindle Their Energy Toward Brands
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy...
View ArticleAll CISOs Must Be Transformational CISOs Now
In January of 2020, we launched our inaugural “The Future Of The CISO” report, which identified the six types of CISOs (chief information security officers) we discovered through our research. At its...
View ArticleIntroducing The Forrester Wave™: IoT Consultancies In Asia Pacific, Q2 2020 —...
I’m excited to announce that we have published “The Forrester Wave™: IoT Consultancies In Asia Pacific, Q2 2020.” This report will help you understand how the eight service providers that matter most...
View ArticleSolidaridad y supervivencia económica frente al coronavirus
Recientemente, los resultados de nuestra encuesta “PandemicEX” nos desvelaban que los españoles tienen una gran incertidumbre laboral, no confían en las medidas del gobierno y han puesto sus esperanzas...
View ArticleApple Posts Strong Financial Performance In Difficult Circumstances, Led By...
Apple did well with its Q1 2020 earnings given the circumstances and that nearly 15% of its revenue comes from China, on which it depends for both supply and demand for its products. Apple generates...
View ArticleSome Good News About Application Security
In my new report, “The State Of Application Security, 2020,” some of the trends are . . . kind of discouraging. Applications remain the most popular attack vector, open source continues to infect...
View ArticleFurther Down The Rabbit Hole With MITRE’s ATT&CK Eval Data
Sometimes it doesn’t feel like everyone’s on the same page about what “good” looks like. It’s been about two weeks since MITRE published the results of round 2 of its enterprise ATT&CK evaluation,...
View ArticleCredible, Customer-Centered Content Helps Sellers Be More Human And Relevant
Last week, Christine Brozek shared research findings and advice on how to make your thought leadership and marketing content stand out in today’s mostly digital world of social distancing as the fight...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Use Federal Stimulus Funds To Deepen Customer Obsession US federal stimulus packages feature over $1 trillion in benefits to businesses. How will your company use its share? In our report, “Six Ways...
View ArticleWhy We All, Especially Leaders, Need Sports To Return
There are so many things that make the current pandemic situation challenging — fear of getting sick; the devastating numbers of people suddenly unemployed; high school seniors who are missing their...
View ArticleDo You Know Your New Customer Journeys?
New customer journeys are emerging as digital adoption accelerates during COVID-19. These are journeys you’ll want to map, because a journey map is often the first opportunity to view the end-to-end...
View ArticleModern B2B Buyers Expect To Be Treated As Partners, Not Targets
Too many companies — especially those that enjoy initial success — ultimately fail because they cannot (or will not) meet their buyers’ evolving needs. That risk has never been higher than it is today....
View ArticleDeveloper Engagement Recognizes The Developer As Your Newest Customer
Digital technology is enabling unprecedented connection between people, companies, and devices. Connecting them all lies at the hands of the developer, a role with increasing power in an organization....
View ArticleCOVID-19 Accelerates Digital Adoption For European Consumers And Businesses
The COVID-19 crisis means European B2C firms are broadly in one of three response modes right now: survivors (travel, hospitality, and some nonessential retailers), adapters (many financial services...
View ArticleDive Into Moments-Based Marketing At CX North America
To bring moments-based engagement to life, marketers will need a new approach to recognize and act on moments and new planning techniques to establish balance between moments and campaigns. To pull it...
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