Communications And Collaboration Technology For Remote Workers
Forrester has completed several Total Economic Impact™ (TEI) studies focused on communication and collaboration technology. Higher productivity is a key, consistent, and measurable benefit. We found...
View ArticleThe Rise Of The Subscription Business Model
In a post-COVID-19 world, sellers of products and services might find it easier to charge over an extended period based on consumption rather than asking for large up-front cash payments.
View ArticleSmart Manufacturing Requires A Range Of Technologies To Succeed
Principal Analyst Paul Miller introduces The Forrester Tech Tide™: Smart Manufacturing, Q2 2020, and highlights a webinar that will dive more deeply into the research and its findings.
View ArticleFacebook’s Investment In Reliance’s Jio Platforms Moves Its eCommerce Dream...
The deal, which makes Facebook the largest minority shareholder in the Indian telecom network, also surfaces challenges that will need to be addressed.
View ArticleIn A Crisis, People Want Dependable Technology
Cutting-edge takes a back seat to reliability during the pandemic. Yet innovation still has its place.
View ArticleWe Evaluated Banks’ In-App Messaging On COVID-19: Five Brands Stood Out
What do consumers expect from their banks in response to the COVID-19 pandemic? We interviewed 40 customers of 14 banks to find out. We also asked them what they think of how their banks are handling...
View ArticleHow COVID-19 Influences The Values-Based Consumer
On the 50th anniversary of Earth Day, brands from Hyundai to SodaStream flexed their creativity to socialize messages of inspiration and optimism as the dire reality of COVID-19 continues to strain...
View ArticleFW4: The Fourth Generation Of Firewalls
Not to be morbid, but the COVID-19 pandemic has come at a perilous time for the enterprise firewall vendors that rely heavily on selling big iron (and that’s most of them). During the stay-at-home...
View ArticleNew Technologies Expand The Physical Security Portfolio
In this new era of social distancing, the physical security world may seem less relevant. But the digital and physical worlds are converging. These dependent systems are increasingly tested to manage a...
View ArticleInitial Thoughts From Round 2 Of MITRE’s Enterprise ATT&CK Evaluation
What an amazing year it’s been for the ATT&CK evals team, going from an initial cohort of seven vendors in round 1 to 21 vendors for round 2. The industry adoption of this evaluation has been...
View ArticleSecurity Recommendations 2020: What To Focus On
Our team of security and risk analysts spent the past few months brainstorming and curating tactical and strategic advice designed to improve your security programs for 2020 and beyond . . . and then...
View ArticleQ1 2020 Proves Streaming Is Essential To Consumers And To The Future Of Media...
Netflix’s blockbuster Q1 results grabbed the headlines last week. But this is just one event in a quarter that I believe marks a watershed in the evolution of streaming video. Let’s look at four...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
COVID-19 Is Proving That Consumer Voices Can Influence Business Decisions Last week, major corporations learned firsthand the power of values-based consumers. Many received harsh backlash after...
View ArticleLenders: Speed Up Access To Small Business Loans
Small businesses globally are experiencing a serious credit crunch from COVID-19 lockdowns. Many small- and medium-sized businesses sit on little, if any, cash reserves, and some have already lost most...
View ArticleMedia Companies, We Want To Hear From You!
Here at Forrester, we know today’s consumer has an unprecedented amount of power. But we need your expertise to help us deduce exactly how deeply the consumer is disrupting the media industry — before,...
View ArticleCommerce Tech “Inspired Individuals” Band Together To Save Small Businesses
Commerce vendors are busy consulting to their clients to keep retail — online and offline — moving as best possible during the pandemic. Now some of those big-name vendors are helping small businesses...
View ArticleInsurtech Funding Roundup, Q1 2020: Investors Reduce Risk As The...
Insurtechs have brought innovation across the insurance value chain. Incumbents can’t stand still, especially as these nimble, digitally conscious startups disrupt insurance or bring capabilities that...
View ArticleForecasting In Uncertainty: US Q1 2020 Data Shows 4.8% Drop In US GDP, 7.1%...
US economic growth slowed more sharply in Q1 2020 than we had anticipated, down 4.8% at an annualized rate, as did tech investment. The US Bureau of Economic Analysis’ Q1 2020 GDP report released this...
View ArticleFive Ways To Make Your Thought Leadership Content Stand Out When The Whole...
With much of the business world working remotely due to COVID-19, reaching potential buyers through digital channels is now critical to B2B marketing success. But with everyone doing “virtual”...
View ArticleForrester Expects A $2.1 Trillion Loss In Retail Sales Globally In 2020
Forrester's updated retail forecast shows that brick-and-mortar, non-grocery retailers will experience the heaviest losses, and that growth in online sales won't offset offline losses.
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