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Google Helps Users Reduce Google Cloud Costs

Over the past two years, the major native cloud players have launched cloud management product teams focused on improving the visibility, billing, and optimization capabilities available natively....

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The Coronavirus Crisis Puts Telcos Back On The Map As Strategic Providers

The coronavirus crisis offers telcos an opportunity to reposition themselves. Over the medium and longer term, the stronger telcos will benefit from the crisis.

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5G In Financial Services

5G will become a general-purpose technology for financial services firms

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Managing Your Company Through The Coronavirus Pandemic

To navigate the next stage of the coronavirus pandemic, governments and companies must design and enforce Pandemic Management Protocols (PMPs) — a set of procedures and processes by which people will...

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The Future Of Work Starts Now

Imagine that it’s January 2020 — an eternity ago — and that you have been asked to gather with a dedicated group of your peers to give definite shape to a massively important topic: the future of work....

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Optimize Your Digital Front Door Strategy In Healthcare To Fend Off New...

The COVID-19 pandemic has prioritized self-triage and virtual care investments for healthcare organizations (HCOs). While the current situation has accelerated investment in these technologies given...

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FORRward: A Weekly Read For Tech And Marketing Execs

The March Numbers Are In: Retail Sales Are Down But Not Out The United States Census Bureau released preliminary figures for March sales in the US on April 15, which provided an official glimpse of the...

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The Coronavirus Crisis Survival Kit For Startup Entrepreneurs

In the most difficult times lie the greatest opportunities. For startups, the coronavirus crisis looks like an existential risk. And it is no doubt a short-term disaster for many. Over the medium and...

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Seize Payment Innovation Opportunities By Delivering Value To All

Digital payments must deliver value to customers and every participating stakeholder. You need to understand who and where your customers are, what they need from payments, and how to win, serve, and...

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Many Digital Banks Will Struggle Amid The COVID-19-Induced Slowdown, But A...

On Thursday, April 16, payments firm Stripe announced that it had raised $600 million in fresh funding. The funding comes on top of a $250 million round in September 2019 and values the fintech at an...

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COVID-19 Campaigns Highlight The Need For Phishing Protection

DMARC’s Antiphishing Benefits Are More Important Than Ever Many of us have (at least temporarily) joined the remote workforce. Apart from learning how to be productive in a very new, improvised home...

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Steps Companies Are Taking Now To Help Their Customers Through The Crisis

The COVID-19 pandemic is straining economies and individuals alike. Companies must take advantage of this opportunity to think creatively about how they operate. Forrester looked at how more than 20...

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Create Meaningful Measurement, Not A Mess Of Metrics

Before we drown in dashboard dystopia, let’s swing the pendulum back to create meaningful metrics and measurement that will move your business forward and at the same time drive the outcomes that your...

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Forecasting Uncertainty: Why Scenario A Is Looking More Likely For Some...

Last week, the International Monetary Fund (IMF) issued its April World Economic Outlook report. The headline was that the world’s real GDP would fall by 3% in 2020, which is a much steeper drop than...

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Industry Marketplaces Take Off: A Spotlight On Chemicals

The reemergence of B2B marketplaces offers new options for buyers and sellers. Even while mega players like Alibaba and Amazon are getting the headlines, dozens of specialized vertical marketplaces are...

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Plan For The Work-At-Home Contact Center You Want, Not The One You Were...

To help brands navigate the historic customer service challenges posed by the current pandemic and subsequent need for mass mobilization of a remote workforce, Forrester has created a four pillar...

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Cybersecurity Implications For Your Customer Experience: Deepfakes And Beyond

I see on a daily basis how cybersecurity decisions affect your customers’ experience and trust. Technology affects our own experiences, and those of our customers, in rapidly changing ways. We...

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Today’s The 50th Anniversary Of Earth Day, And The Theme Is Climate Action

Today, on the 50th anniversary of Earth Day, atmospheric greenhouse gas concentrations are at an all-time high. But as people around the world stay at home to slow the spread of the COVID-19 pandemic,...

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Earth Day Insight: The Major Cloud Providers Are Leaders In Sustainability

Cloud vendors are leading the way in sustainability initiatives. On Earth Day, I look at some of the key initiatives in the past decade by the leaders in the space.

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Medallia + Voci: Smart Move

Medallia continues its buying spree – adding to its numerous acquisitions in 2019 and its purchase of video feedback platform LivingLens in February of this year.[i] Acquiring Voci will strengthen...

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