A Digital Experience Agency By Any Other Name Would Smell As Sweet
With apologies to Juliet and to Will, let me ask, “What’s in a name? that which we call a rose by any other name would smell as sweet . . . ” Romeo And Juliet (II, ii, ll. 46–47) Juliet meant that it...
View ArticleTake Your Advertising From Zero To Hero
Today’s marketers are distracted by new technology and more data promising more efficient and personalized advertising. So they forget that adtech — in a vacuum — is no match for how people today...
View ArticleImperva Buying Prevoty Signals A Major Shift In Application Runtime Protection
Changing Of The Guard: RASP Is Gradually Killing WAF In last year’s RASP Vendor Landscape, I noted that eventually RASP would take over WAF as the best way to combat web app attacks. They have deeper...
View ArticleReady For The Future? Ask Your Body
Are you future-ready? Your body contains the secrets to your behavior, including future readiness. Though obvious, most of us fail to recognize this day to day. We think that our brains — our minds —...
View ArticleThe Facebook And Twitter Q2 Earnings Story: Quality Over Quantity
What you’ll hear from the press this week: Facebook missed its earnings for the first time since 2015. But in our world, 43% YOY increase in revenue and 11% YOY increase in DAUs and MAUs is still a...
View ArticleUS GDP Report For Q2 2018 Will Increase US Tech Market Size And Slightly...
The U.S. Bureau of Economic Analysis (BEA) released its Q2 2018 report on US gross domestic product this morning, and it contained some surprises for the US tech market. Real GDP growth for the quarter...
View ArticleFive Myths Of Digital Transformation
Since I first wrote about digital transformation back at the end of 2012, the term has become wildly overhyped. Since CEOs are now at least asking about digital transformation, and every technology...
View ArticleMaking Journey Maps Useful: CX Measurement Edition
Of course you should use journey maps to define CX metrics — it’s the only way to define outside-in CX metrics that: Capture important pain or peak points. Measure the right CX drivers. Align...
View ArticleCustomer Service Operations Rest On Mature Technologies, But Emerging Ones...
Great customer service helps control costs as companies squeeze out operational efficiencies. It also fuels sustainable top-line revenue growth by providing differentiated experiences that keep...
View ArticleApple’s Earnings Are Amazing But Not Enough
Apple’s Tim Cook announced stellar earnings yesterday, exceeding analyst estimates but not surprising us at Forrester. We have predicted for a while that Apple was poised to become the world’s first...
View ArticleHow GDPR Impacts Search Marketing
The European Union’s General Data Protection Regulation (GDPR) has been in place since May 25. Marketers in all areas of the world have been abuzz about GDPR’s impact and what they need to be doing...
View ArticleJust Released: The State Of The US Retail Shopper In 2018
Many retailers today face a stacked deck. Consumers are spending their income at the highest rate in decades but not on the retail staples that have traditionally filled retailers’ coffers. “The State...
View ArticleCisco Acquires Duo, Or How Should You Do Two-Factor Authentication (2FA)?
The National Institute of Standards and Technology (NIST) has not been recommending SMS OTP 2FA for a while precisely because of SMS inbox takeovers, MITM attacks, etc. From the license cost...
View ArticleSiemens Snaps Up Mendix; Low-Code Platforms Enter New Phase
Siemens announced its acquisition of Mendix, a leading low-code development platform, for $730 million in cash or at least 7–8 times annual revenue (perhaps more), we estimate. Yes, that’s the $83...
View ArticleModern Point Of Service Is Both Volvo And Ferrari
We’ve just published the all-new “The Forrester Wave™: Point Of Service, Q3 2018” report — and it turns out that brands and retailers have a lot to choose from to deliver the best experience for their...
View ArticleSo What Makes Our B2B Marketing & Sales Forum So Special?
If you are like many marketing or sales leaders we work with, there are two things you struggle to find time to do: Invest time in your own development. Attend conferences that relate more to your...
View ArticleCisco Purchases Duo Security For $2.3 Billion
Today, Cisco announced that it has acquired Ann Arbor, Michigan/California-based Duo Security for $2.35 billion in cash. Founded in 2010, Duo Security has been growing rapidly over the last few years...
View ArticleCybersecurity Transformation Is A Thing, And It Needs Personal And Relentless...
Well, it’s happening! My first Forrester report was published this week. (Forrester clients can access here.) The topic? Cybersecurity transformation, of course! It’s what I have lived and breathed for...
View ArticleThe AI Revolution In CX Measurement
Let’s face it, most CX measurement programs could use a revolution — AI or otherwise. Because CX measurement programs are: Crumbling. CX measurement relies too much on surveys. But transactional...
View ArticleUnify Your Marketing Performance Measurement Approaches
Embracing change is such an important piece of life. Whether it is taking a new job, moving to a new community, or experiencing a new culture, change can enrich your life, even though it means...
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