Telefónica Is Maturing Into A Digital Service Provider
Telefónica hosted its Industry Analyst & Customer Days in Madrid recently. In our view, Telefónica is emerging as a leading global telco. Of course, digital natives like Alibaba, AWS, Google, and...
View Article6 Key Takeaways From Google Marketing Live 2018
Susan Bidel, Joe Stanhope, Tina Moffett, and I were able to attend Google Marketing Live this week in San Jose. There were many announcements and changes made to Google’s platforms and products....
View ArticleBrexit Paper Increases Chances Of No-Deal Outcome For Security
On Thursday afternoon, the UK government published its white paper, “The United Kingdom’s exit from and new partnership with the European Union.” The last-minute changes, following a spate of Cabinet...
View ArticleAdvanced Digital Businesses Are Winning With Tech-Driven Business Innovation
Those that don’t keep up with the rapidly changing pace of technology will cease to be competitive and get left behind. The most advanced enterprises have common threads. These agile, customer-obsessed...
View ArticleNot All Innovation Is Created Equally
I talk to clients about their innovation plans and technology all the time, especially their plans with technologies that are emerging, like the ones I blogged about here from our report, “The Top...
View ArticleThe Fraud Management Solutions Market Will Exceed $10 Billion By 2023
Estimates of the cost of fraud vary widely, but almost everyone agrees that the cost is huge and appears to be increasing. Looking just at eCommerce, Forrester predicts that US and Western European...
View ArticleDigital Risk Protection In 2018: New Vendors, New Leaders, New Wave
Digital Risk Protection In 2018: New Vendors, New Leaders, New Wave Our “The Forrester New Wave™: Digital Risk Protection, Q3 2018” report is out! Take a look at how 14 DRP vendors stack up in this...
View ArticleThe Future Is Here: Want A Ride In A 3D-Printed Autonomous Shuttle?
I’m posting this just as our New Tech & Innovation Forum in Boston gets underway. Hundreds of attendees from client organizations, startups, and event sponsors are gathering for a day-and-a-half of...
View ArticleContent Marketing In Three Pictures
We’ve officially retired our content marketing playbook. We’re still doing research on content and content strategy, but — as we said about two years ago — the utility of talking about “content...
View ArticleLoss Of Privacy’s A Humanity Tax
People are pragmatic, and they predictably think they’re rational — which is great. It’s been reported pretty extensively that the Russian government interfered in the last US presidential election....
View ArticleEmpower Autonomous Teams To Accelerate Digital Delivery
The need for speed has never been greater. Empowered customers are fickle. Big tech is disintermediating you. Disruptors lurk in the darkest corners of your markets, ready to rise krakenlike to swallow...
View ArticleSeeking Magic Moments — Why It’s Time To Tune Up Your Digital Experience Stack
The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters’ 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. It...
View ArticleMake Your Brand “Voice” Loud And Clear
(Forrester clients, read the full report, “Give Your Brand A Voice — Literally,” here) Voice is marketing’s most significant paradigm shift this decade — one that has far-reaching implications for how...
View ArticleReshape Logistics With A B2Me Digital Supply Chain
Each Order Is Special To An Empowered Customer You’ve heard a lot of buzz about AI and blockchain reshaping logistics. Age-of-the-customer empowerment means that companies must use every means to close...
View ArticleBI Buyers Look For End-To-End Platforms — Qlik Acquires Podium Data
Qlik, a Leader in our recent Forrester Wave™ evaluation on business intelligence (BI), has acquired Podium Data, a Contender in our big data fabric Wave. In a humble opinion of yours truly, this is...
View ArticleCloud Empowers Innovations
This value was strongly reinforced at Google Cloud Next ’18 this week. Several enterprises talked through how cloud services like Google Cloud Platform are not just sources of application agility and...
View ArticleCybersecurity And Professional Sports: Securing The Internet Of Sports
Over the past few years, companies in all markets have embraced digital transformation, whether it is financial services finding new mechanisms to engage with customers or manufacturers adding sensors...
View ArticleDigital Transformation And Automation Shake Up The Tech Services Market — Are...
US tech consulting services spend is growing at 8.3% — but that’s not good news for all services firms. Twice a year, my colleague Andrew Bartels publishes Forrester’s US tech market outlook, covering...
View ArticleHow To Make The Business Case For PLM
When business or technology executives ponder improving company results with digital transformation, it’s safe to say that investment in product lifecycle management (PLM) solutions isn’t the first...
View ArticleA Use Case For Business Intelligence Vs. Text Analytics Tools
I recently answered a client question regarding an application that could be based on either business intelligence (BI) or text analytics technology. Question: “We receive quarterly and yearly account...
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