“The Forrester Wave™: Omnichannel Functional Test Automation Tools, Q3 2018”...
See why the 15 providers selected matter most and how they stack up in our 2018 Forrester Wave™. In our 26-criteria evaluation of omnichannel functional test automation (OFTA) providers, we identified...
View ArticleA Reality Check On Natural Language For Conversational Computing
Conversational computing has our attention. We have been talking to machines since as far back as 1961, when the world’s first digital speech recognition system, the IBM Shoebox, was released. The...
View ArticleSpending On Application Security Tools To Grow Over 16% Annually
Hackers go after web applications because they are typically the most vulnerable. In fact, web application was the top data breach type, accounting for almost one in five confirmed data breaches,...
View ArticleThe Five Myths Of Digital Transformation: Myth Two CIOs Can’t Drive...
Many people believe “digital transformation” is not an “IT” thing. While this may have been true when applied to last century’s typical IT group, its should not be true in 2018. To be fair to anyone...
View ArticleLeveraging Emerging Technologies In The Transformation Of “Made In China”
I recently published a report — “Emerging Technologies Are Transforming ‘Made In China’” — in which I discuss how manufacturing CIOs should leverage emerging technologies to drive their transformation...
View ArticleJoin Us At Forrester’s Privacy & Security 2018 Forum
Those of us who care about cybersecurity and privacy are a special breed. As long as these disciplines have been around, technologies have gotten more complex, threats have gotten more dangerous, and...
View ArticleEvery Company Needs An SEO Platform
Who’d have thought that in 2018 we would be publishing a Forrester Wave™ evaluation on SEO platforms? Honestly, even I’m a bit surprised. We published this Wave because we have seen a rising number of...
View ArticleBad CX Surveys? Not With This Checklist!
CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words “CX,” “survey,” and...
View ArticleWhy You Need To Know About Low-Code, Even If You’re Not Responsible For...
Whether you’re responsible for software or are a business leader whose team uses software, you know this: You need customized software, and traditional software development can’t keep up with your...
View ArticleIndustrial IoT Software Platforms Rise Above Just Connecting Things
I have written before about the ways industrial and manufacturing firms are reinventing themselves to become more efficient and better able to win, serve, and retain customers. Over the past few...
View ArticleAtlassian And Slack Team Up To Take On Microsoft Teams
Atlassian recently announced a strategic partnership with (and investment in) Slack, which includes the imminent shutdown of Atlassian’s HipChat and Stride products. While it’s mutually beneficial for...
View ArticleThe Video Universe Is Expanding And Video Market Players Must Adapt
In season 4 of Netflix’s BoJack Horseman, an animated series about the struggles of a former 90s-era sitcom star with same name, BoJack’s agent Princess Carolyn is pitching a new series starring...
View ArticleThe ROI Of Track And Trace Solutions
Securing executive buy-in for any digital investment requires a detailed and carefully articulated business case. The case for investment in digital track and trace solutions serves as an example for...
View ArticleWalmart Is Currently The World’s Largest Retailer, But Alibaba And Amazon Are...
Global B2C eCommerce grew by 10% in 2017 to reach US$1.8 trillion, driven by online sales from brick-and-mortar stores and marketplaces. Marketplaces Grow Their Share Of eCommerce Fifty-six percent of...
View ArticleAI In Retail? Nope — Start With Automation
Stories of thrilling, new AI use cases in retail have been popping up in our tech news feeds, whether computer vision, facial recognition, or elimination of human workers. But these sensational...
View ArticleSecurity Is Embracing Zero Trust; Get Your Federal Team In Sync
Historically, industry is more forward-leaning than government when it comes to innovation — at least at the unclassified level. But unlike most industries, the US government is driving the...
View ArticleA New Forrester Wave™ Assesses The Market For Full-Stack Public Cloud...
Our new “The Forrester Wave™: Full-Stack Public Cloud Development Platforms In China, Q3 2018” report is now live! This Wave evaluation uncovered a market in which Alibaba Cloud, Microsoft, Amazon Web...
View ArticleSeeking Good Industrial Use Cases For Virtual Or Augmented Reality
Augmented reality (AR) and virtual reality (VR) have become the cool must-haves for industrial technology vendor keynotes. I have lost count of the times we’ve watched someone on stage as they swoosh...
View ArticleFive Ways To Plan For B2B Journey Mapping Success
Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and marketing leaders in the Forrester Leadership Boards (FLB), we come along on many journey...
View ArticleCan Agencies Change Their Business Model Fast Enough?
Agencies Are No Longer The Exclusive Marketing And Business Partner For CMOs CMOs bring agency work in-house and aggressively manage agency fees. Global consultancies like Accenture and Deloitte target...
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