Amazon Amplifies Healthcare Disruption, As it Promised, With Acquisition of...
Amazon is Ready to Deliver Healthcare to Your Doorstep Today’s acquisition of Pill Pack further solidifies Amazon’s entrance to healthcare and amplifies their focus on rising healthcare costs and the...
View ArticleThe Future Of Telecoms: Strategies To Transform Telcos Into Digital Services...
Since our last major strategic reassessment of the telecoms landscape in 2011, digital transformation has further raised the need for change of the telco business model. Our key observation still holds...
View ArticleThe Data Digest: Prioritize CX Investment By Understanding Empowered Consumers
On paper, customer experience (CX) is about people creating memorable experiences for other people. But in reality, resonating with consumers is complex and messy. Customers approach your brand with...
View ArticleBrands Must Keep Their Promises With Customer Experience (CX)
Globally, 57% of marketing decision makers that Forrester surveyed in 2017 said that aligning their CX with their brand was not a critical or high priority. That is alarming, because the two go hand in...
View ArticleTechnology Innovation: It’s Time For CIOs To Step Up Their Game
CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you...
View ArticleUS Tech Market Poised For A Strong 2018, But With Doubts About 2019
At the midpoint in 2018, the US tech market is on track to grow by 6.7% in 2018, the fastest growth since 2012. In our just published report, “US Tech Market Outlook For 2018 And 2019: Cloud Powers...
View ArticleUse Journey Analytics To Power Your Marketing Strategy
I recently heard a story where a loyalty program member of an online retailer had her account hacked. Hackers then went on a shopping spree, and, as a result, she lost a significant amount of money....
View ArticleWhat The IPG Acxiom Deal Means For Marketers
IPG announced a deal to acquire Acxiom Marketing Services to much fanfare from the business press and financial analysts praising the potential of marketing powered by Acxiom’s data and IPG’s growing...
View ArticleCIOs: Transform Your Teams If You Want To Deliver Winning IoT Products
Sadly, most companies don’t have the right operating and development practices to build and deliver great customer experiences for their IoT-enabled products and services. To help CIOs get this right,...
View ArticleEvolution’s Master Technology Enabler: Conversation
Welcome to the final post in a four-part series I have been working on for the past few months. This series summarizes something I call the four basic forces of consumer behavior: emotion, tools,...
View ArticleOur New Tech & Innovation 2018 Forum Is Right Around The Corner
We’ve been busy researching emerging technology markets this year at Forrester, and the time has come to showcase much of that research. Whether you’re interested in the latest developments in AI-based...
View ArticleIntroducing The Forrester Automation Framework
It is impossible to overstate the impact automation has on digital transformation. Automation directly impacts customer experience (CX). Software like Reflexis can automate price checks and cut...
View ArticleWelcome Rain Capital
Rain Capital is shaking up the investment side of cybersecurity. Apart from only 11% of cybersecurity professionals being women, venture capital (VC) firms also suffer from a gender disparity with...
View ArticleOrganizational Design Needs Deep-Rooted Change
Every day, executives lean in and light up when we describe the virtues of operating with true customer obsession, vowing to make a change . . . . . . and then they return to their reality. The...
View ArticleReal-Time Customer Experience
When I first saw buttons at Heathrow that let travelers give instant feedback on how they were feeling, I laughed. Measuring and refining customer experience is about long-term strategy, not raw takes...
View ArticleABM’s Next Chapter: Account-Based Engagement
Can we address the elephant in the room? Account-based marketing (ABM) is not just about marketing. It’s about accounts — and how to win, serve, and retain them better than your competition. In our...
View ArticleCanada’s Tech Market Stays A Half Step Behind The US Tech Market
The Canadian tech market will grow in both 2018 and 2019, but growth will slow from 5% in 2017 and 2018 to 3.7% in 2019, according to Forrester’s report, “The Canadian Tech Market Outlook For 2018 To...
View ArticleRegulators Will Fine Facebook Only A Small Amount, But The Size Matters Less...
The UK data protection authority — the Information Commissioner’s Office (ICO) — has announced that it will fine Facebook £500,000 for its involvement in the Cambridge Analytica scandal. The...
View ArticleUnderstanding Share Of Life: A Chat With Sebastian Jespersen
In my line of work, I chat with some very smart people. Sometimes I think they’re smart because they disagree with me; sometimes they just see something I can’t. Today, I’m sharing parts of a...
View ArticleForrester’s Top Emerging Technologies To Watch 2018
I’m excited to announce that our list of top emerging technologies to watch in 2018 is out. If you are a client, you can download the report here; if not, here is a quick video blog. It explains what’s...
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