Our Security Recommendations Will Help You Handle The Worst Of What 2019...
Today we released our 2019 security & risk recommendations report. We collected contributions from our colleagues across the Forrester security & risk team to identify the most important...
View ArticleHow can you harden your human firewall? Use creative and pragmatic tactics in...
We consistently get inquiries with clients asking us about the trends and effective ways to create cyber security awareness within their organisation. This field has grown so much in recent years....
View ArticleBuild A Healthcare IoT Network Your Nana Will Love
A chronically ill senior steps off her scale and heads to the kitchen to make coffee. Moments later, a message appears on her phone; she looks: “Good morning, Mrs. Rodriguez. Your weight is a bit...
View ArticleBrands: Protect Yourselves From The Gray Market
With online sales representing over 20% of sales in most physical good categories and the ability to buy unauthorized goods from anywhere in the world, the gray market is more present than ever....
View ArticleApple Services = Yawn; Apple Positioning = Consumer Protector
Apple yesterday laid out a set of new services, including its new streaming TV service, but the overarching story is much bigger. Tim Cook orchestrated a show of Apple flexing the muscle of its 1.4...
View ArticleForrester’s 2019 Business Intelligence Vendor Landscape
Information technology keeps moving forward at an ever increasing pace. Business Intelligence (BI) technology isn’t falling behind and keeps constantly evolving. Gone are the days when vendors...
View ArticleApple’s Partnership With Goldman Sachs Will Drive Seismic Shifts In The...
Apple and Goldman Sachs are partnering to deliver a new credit card. The industry seems to be quick to dismiss the partnership, especially the rewards program – but we think they’re missing the bigger...
View ArticleIncumbent Brands Need A DTC Strategic Plan
Direct-to-consumer brands (DTC) are making a splash — for example, Glossier and Rent the Runway just reached unicorn status (a valuation of $1 billion or more) last week. What does this mean for...
View ArticleAdaptive CIOs Must Organize To Support Their Firm’s Value, Sourcing, And...
CIOs must adopt an adaptive operating model — being agile will not be enough to succeed in the future. The IT organization’s capabilities, structures, governance, and leadership must support the firm’s...
View ArticleContent, Experiences Key Focuses At Adobe Summit
At Adobe’s marketing conference, the company focused on content and experiences as the key differentiators for brands. Watch my video summary of the event that explores these key themes. Questions or...
View ArticleEmpowered Customers’ Needs Fuel The Hot DTC Disruptor Trend
More than 400 digitally native, direct-to-consumer (DTC) disruptor brands have burst on the scene — brands going beyond the online ordering offered by traditional catalog or eCommerce retailer models....
View ArticleDoes Your Employee Experience Create Happy Warriors?
Last month, my colleague Dave Johnson and I published a report that shared a better way for companies to measure the quality of their employee experience. The Employee Experience Index rests on years...
View ArticleThe State Of Retailing Online 2019: Omnichannel, Personalization, And Marketing
We’ve just published this year’s edition of “The State Of Retailing Online 2019: Omnichannel, Marketing, and Personalization,” a report we conduct annually with the National Retail Federation (NRF)....
View ArticleFacebook’s Most Recent Ethical tHUD
Today, the U.S. Department of Housing and Urban Development announced it is suing Facebook for violating the Fair Housing Act. It accuses the tech giant of “encouraging, enabling, and causing housing...
View ArticleWhy Tech-Driven Innovation Is The New Imperative — Join Us At The DT&I Forum...
In less than seven weeks, we will descend on Chicago for Forrester’s Digital Transformation & Innovation 2019 Forum. Your competitors are delivering new products and services that continually raise...
View ArticleIf You Can’t Beat ‘Em, Buy ‘Em
The lines between agencies, consultancies, and tech services firms are continuing to blur. This convergence is driven in part by an acquisition-heavy strategy. Like in 2017, the last year of...
View ArticleTelcos Must Prioritize Innovations That Extend Beyond Networking
Since the birth of cloud computing in early 2000, telecommunications companies have seen business growth thanks to these IT transformational partners. But as we head into the next 20 years of this...
View ArticleForrester Future Fit: How Fit Are You?
When you want to improve your physical fitness, you turn to the pros — a trainer, maybe a doctor — and you ask them to give you an assessment. They run some tests, generate some numbers, and they...
View ArticleForrester Future Fit: Next Steps
Thank you for taking the quick Forrester Future Fit assessment. As you saw, the assessment returns a score of high, medium, or low future fitness. Behind the scenes what we did was statistically...
View ArticleTime To Rethink Channel Incentives And Program Management (CIPM)?
Channel incentives are used to improve indirect sales performance, orchestrate partners’ behavior, and engender channel loyalty. For decades channel professionals have used channel incentives to...
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