FORRward: A Weekly Read For Tech And Marketing Execs
Tech Sells, And Everyone Is Buying What do McDonald’s, Honda Motor Co., and Nike all have in common? These 50-year-old-plus global giants have all acquired small tech startups within the last year....
View ArticleForrester Future Fitness: The Big Picture View
This week, we launch a completely new tool to get you from where you are to where you want to go. The tool is called Forrester Future Fitness. It’s an atypical tool for Forrester, but desperate times...
View ArticleDirect-To-Consumer (DTC) Brand Growth Will Boost Social Ad Spending
In recent years, a wave of so-called digitally native direct-to-consumer (DTC) startups have burst onto the scene and have grown in popularity. Consumers are increasingly purchasing products and...
View ArticleSingle Source Provider for Data Management – Not Yet
Architects can choose, and do, a primary cloud service provider and/or Hadoop system to house their data. Moving, transforming, cataloging and governing data is a different story. So, architects come...
View ArticleCall For Entries: The 2019 Enterprise Architecture Awards
Digital transformation, innovation, and customer obsession top businesses’ strategic agendas. Enterprise architecture (EA) teams must enable these goals with the right technology road map and with...
View ArticleThe Pendulum Swings Back To Creativity: Decoding Accenture Interactive’s...
Today, Accenture Interactive announced its Droga5 acquisition. The New York- and London-based creative agency joins previous Accenture creative acquisitions Fjord, Karmarama, and The Monkeys to bolster...
View ArticleOracle’s Customers Can Benefit If Its Application Maintenance Stream Starts...
Oracle customers should renegotiate their commercial relationships with this important vendor, using adoption of Oracle’s SaaS products as an incentive and cancellation of maintenance as a credible...
View ArticleApple ITP 2.1: What It Is, What It Means, And Why It Matters
Apple first introduced Intelligent Tracking Protection (ITP) in 2017, but the latest update (2.1) creates a new set of challenges for advertisers, publishers, and tech vendors that make money from...
View ArticleOrchestrate Your Customer Analytics Practice With The Next Best Experience
I went to see a concert last night that epitomizes the state of customer insights in most companies today. It was a benefit for Creative Music Studio and brought together incredible artists such as...
View ArticleDo More Than Survive And Advance — Join Us At Forrester’s DT&I Forum To Learn...
March Madness teams live by an old adage that rarely fails: Survive and advance. This year, we have seen Virginia go from losing to a No. 16 seed in 2018 to being Final Four-bound and both Auburn and...
View ArticleAI-Driven Platforms Will Move Business Applications Beyond The ERP Era
Forrester’s vision for the future of business applications is that modern specialist SaaS platforms will replace on-premises “omnisuites.” Forrester clients can read more about this vision in our new...
View ArticleThe Insights Beat: Get Smarter About Your Competitors, Customers, And Company
Insights come in many flavors. Customer insights. Consumer insights. Competitor insights. Market insights. Company insights. Operational insights. Process insights. Sales insights. Marketing insights ....
View ArticleVital Partnership Or Unholy Alliance? Decoding The Software/Service Provider...
Software vendors such as Adobe, Salesforce, and SAP and experience agencies such as Accenture Interactive, MRM McCann, and VMLY&R need each other to survive. And you need them to work well together...
View ArticleDigitalization In Industry — Observations From Hannover Messe 2019
Hannover Messe, the leading global trade fair for everything industrial, offers a great opportunity to feel the pulse of digital momentum in the industrial context.
View ArticleWatch Your Language! “Low-Code” And “No-Code” Are Not The Same
Low-code or no-code? Some vendors use these terms interchangeably or are overpromising. In particular, we cringe when we see or hear “low-code/no-code” — as if those two things are the same. Don’t...
View ArticleEX Execs: You Can Now Compare Yourselves To Your Peers
Improving the employee experience seems to be on the minds of just about all of our clients these days. We agree with them that there is no time like the present to pay close attention to the daily...
View ArticleBiometrics, Digital Decisioning, And APIs: These Are The Droids Investment...
In “Star Wars,” Jedi Master Obi-Wan Kenobi uses a mind trick to convince the dreaded stormtroopers that the droids in his company are not the ones they are looking for, enabling him and his friends to...
View ArticleCyber Catalyst Brings Minimal Value To Businesses
In late March, Marsh announced the launch of a program with a number of leading cyberinsurance firms including Allianz, AXA, Beazley, XL, and Zurich to evaluate cybersecurity products and services....
View ArticleForthcoming Innovation Insights
As you have heard from me before, in today’s age of the customer that is driven by digital transformations, to position your company for future market leadership, you must prioritize tech-driven...
View ArticleAlexa Just Became HIPAA-Compliant — Prepare For Impactful And Personalized...
Amazon has announced that Alexa is now HIPAA-compliant. This is a long-awaited announcement and a big move for Amazon as it expands its footprint in the $3.65 trillion US healthcare industry. Voice...
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