Make It Personal And Reap The Profits
This blog post is part of Forrester’s Holiday 2018 retail series. Today’s consumer expects advertisers to deliver personalized, relevant experiences and rewards those that do. Kiran Mani, Google’s...
View ArticlePredictions 2019: Financial Services Firms Shift Their Focus To Operational...
In the decade since the global financial crisis, much of the financial services industry has made a strong recovery. While many governments are still nursing large debts, most banks, investment...
View ArticlePredictions 2019: Retailers Must Invest In Digital To Navigate Change And...
Digital is the rocket fuel for retail’s growth. But that growth requires retailers and brands to keep up — and step up — how quickly they evolve in terms of people, processes, products, and more. On...
View ArticlePredictions 2019: In Healthcare, CX Measurement Frameworks, Virtual Care, And...
The US population is growing and aging. The volume of patients and the prevalence of chronic conditions are rising. Payers and providers alike are feeling the strain of healthcare’s antiquated system...
View ArticlePredictions 2019: Steady Evolution In Blockchain Will Continue, Unless...
“The visionaries will forge ahead; those hoping for immediate industry and process transformation will give up.” This was the opening sentence of my blog post accompanying Forrester’s DLT/blockchain...
View ArticlePredictions 2019: Digital Leaders Reboot To Hedge Against A Downturn
Forrester predicted in 2018 that digital would reach the hard stuff, the core of business: organization structure, operating models, and endless discussion of platforms. These themes are far from done;...
View ArticlePredictions 2019: Media — What’s On Tap?
Media Acquisition Growth Explodes By any standard, 2018 will be remembered as a blockbuster year for media. On June 14, 2018, AT&T completed its acquisition of Time Warner for $85.4 billion,...
View ArticleIntroducing The Forrester Wave™: Marketing Measurement And Optimization...
I am excited to announce the publication of The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018. In our first 36-criteria evaluation of marketing...
View ArticleThe Content Localization Gap: Bridging the gulf between tech buyer...
B2B buyers increasingly expect contextual content tailored to their unique circumstances, which means an ongoing challenge for B2B technology marketers is crafting engaging content that appeals to...
View ArticlePredictions 2019: This Is The Year To Invest In Humans, As Backlash Against...
For some time, the burning question has been: Will robots replace humans? While the proliferation of robotic process automation (RPA) has reduced headcount in the back office, it’s a different story...
View ArticlePredictions 2019: Software Innovation Builds Upon Cloud, Collaboration, AI,...
As we move into 2019, Forrester sees digital transformation as a continued driving force for the software industry, pushing teams to accelerate their innovative efforts. Last year, Forrester predicted...
View ArticleThis Is A Story All About . . . Stories: One Takeaway From The #DMWF
Like the opening sequence of The Fresh Prince of Bel-Air, the social media landscape is getting “flipped-turned upside down” by the ascendance of stories. Well, that may be a bit dramatic, but they are...
View ArticlePredictions 2019: B2B Marketing And Sales — Mission Possible
Many attendees of our B2B Marketing 2018 Forum remarked how the energy was high and the focus was driven — the marketing and sales leaders who joined us in Austin were on a mission to overdeliver on...
View ArticleDoes Africa Present An Opportunity For The Chinese Clouds?
Africa is home to 20% of our planet’s land and 16% of its people, but none of the hyperscale public clouds run from data centers there — yet. Microsoft will offer Azure from data centers in Cape Town...
View ArticlePredictions 2019: Transformation Goes Pragmatic
Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes. It’s a good description for...
View ArticleWhat To Expect On Singles’ Day 2018
Singles’ Day, the world’s largest online shopping festival, is celebrating its 10th anniversary. There’s no doubt that we will see another record-smashing year, although gross merchandise volume (GMV)...
View ArticleDéjà Vu: New Look Reports Even More Store Closures
New Look’s recently announced store closures are not explained uniquely by the growth of eCommerce. In the year leading up to March 2018, the company’s total sales — including online sales — both...
View ArticleArm Yourselves for Healthcare’s Cybersecurity War
The US healthcare industry is a goldmine for industrial hackers. Commandeering hospital systems has become stable and profitable work for those willing to execute these attacks. Despite years of...
View ArticleCustomer Service Robots Rise Up
Automation and AI now impacts every job – including every customer service job. AI handles with increased confidence, repetitive work which allows customer service agents to focus on tasks of greater...
View ArticleNew Look’s CVA is bearing fruit
Earlier last week, UK high street apparel retailer New Look announced plans to close 85 stores, up from the 60 it announced in March. These closures are happening under the auspices of a restructuring...
View Article