Forrester’s Cyber Predictions For 2019: The European Take
Today, my team published Forrester’s predictions for the cybersecurity industry in 2019. We listed five key trends that we think will impact the industry over the next 12 months. Here is my take on how...
View ArticleJoin Us At CX Europe 2018 To Find Out How CX Innovators Are Stepping Up To...
CX Europe 2018 is just eight days from now — Tuesday and Wednesday, November 13–14 at the Royal Lancaster next to Hyde Park in London — and this year we are exploring how companies are resetting,...
View ArticlePredictions 2019: Customer Experience Comes Under Fire
Let’s face it: 2018 was not a fabulous year for customer experience. On average, CX quality was flat, with Customer Experience Index (CX Index™) scores showing little movement for the third year in a...
View ArticlePredictions 2019: Brand Commands Renewed CMO Attention
Customer experience (CX) was at the forefront of CMOs’ minds in 2018. They shifted ad budgets (under siege thanks to trust and transparency issues) to even more technology and CX initiatives. Good...
View ArticlePredictions 2019: CIOs, Don’t Put The Cart Before The Horse
While playing the role of parent, I find that I trot out old tropes like “apply the rules,” “start with the basics,” and “don’t get ahead of yourself” when helping my kids with their homework. And I...
View ArticlePredictions 2019: Ethics And Consumer Action Transform Privacy Practices
2018 was a tumultuous year for privacy: The GDPR went into effect, California passed its Consumer Privacy Act, Equifax revealed the largest consumer data breach to date, and Facebook disclosed separate...
View ArticlePredictions 2019: Cybersecurity Faces Old Familiar Foes, Costly New Attacks,...
Next year, the biggest challenges to the cybersecurity industry will come from outside forces. In 2019, geopolitical trends will reintroduce old enemies and escalate issues of cyberespionage and...
View ArticlePredictions 2019: Employee Experience Moves To Center Stage
Companies and executives are paying attention to employee experience as never before. There are good reasons for this attention. Chief among them is the historically low unemployment rate, which gives...
View ArticleCreative Adtech: The Most Important Category You’ve Never Heard Of (Plus, A...
For the past 30-plus years, and for a host of reasons, the age-old connection between creative and media has been severed. In the programmatic era, the focus has been dominantly on media, as though...
View ArticleNew Research Survey: Video Technologies For CX And EX
We’ve kicked off some new research, and we need your help. Our Forrester Tech Tide™ aims to help companies make investments in video technologies for customer and employee experiences. We’re currently...
View ArticleIn The Absence Of Business Ownership, CIOs Should Lead Design Management In...
Leading design-minded firms understand that design is the link between creativity and innovation. However, the road to becoming a design-minded firm is not easy. The biggest barrier to success is a...
View ArticleMidsize Digital Agencies = Experience Success
Our “The Forrester Wave™: Midsize Digital Experience Agencies, Q4 2018” evaluation came out today. While nobody likes the word “midsize,” we all should pause and consider why bigger doesn’t always mean...
View ArticlePredictions 2019: The Ebb And Flow Of VC Dough
Marc Andreessen once said, “Raising venture capital is the easiest thing a startup founder is ever going to do.” That’s a bit of hyperbole from Mark, but there’s a lot of truth to it if one’s timing is...
View ArticlePredictions 2019: Automation Will Become Central To Business Strategy And...
Automation will be central to the next phase of digital transformation, driving new levels of customer value such as faster delivery of products, higher quality and dependability, deeper...
View ArticlePredictions 2019: Business Insights Are A Many-Splendored Thing — Data Is...
Enterprise Mindsets About Data Are Changing Give me a dashboard. Give me a report. Give me better insights. If that’s your approach, it’s old-school and you’re falling behind. Leading enterprises have...
View ArticlePredictions 2019: The Internet Of Things
Business stakeholders and CIOs in both B2B and B2C environments are planning and deploying IoT solutions to power digital transformation initiatives to revolutionize customer relationships, enhance...
View Article‘Tis The Season – Your Customers Might Need A Little Nudge
On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November . . . ”). As days get...
View ArticlePredictions 2019: Expect A Pragmatic Vision Of AI
Last year, Forrester predicted that firms would struggle with new technologies, particularly artificial intelligence. This prediction came true: Firms continued with AI experiments that lacked...
View ArticleData Commercialization Isn’t Easy — And Many Initiatives Will Fail
The hype around big data got several things right, one being that data volumes are big and growing quickly. Digital transformation — as well as the growing adoption of IoT and the ubiquity of the...
View ArticleLet’s Make Data Dance At Forrester’s Data Strategy & Insights 2018 Forum
Join us in Orlando on December 4, 2018 for Forrester’s first-ever Data Strategy & Insights 2018 Forum. We are super excited to bring you razor-sharp focus to the power of data, analytics, and...
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