Highlights Of Another Record-Smashing Singles’ Day
I was in Shanghai last weekend to witness the largest 11.11 ever in history. Alibaba breaks another record with 2018 GMV reaching RMB213.5 billion ($30.8 billion), 27% higher than last year’s RMB168.3...
View ArticleAI Tech Shines A Path To Empathetic Triggers
I’ve always been attracted to the power of empathy. That being said, I’m a longtime fan of “soft” skills — skills that are helpful in relationship-building, making me a better friend and (presumably) a...
View ArticleWill SAP’s Acquisition Of Qualtrics Help Propel It Forward In The AOC?
Yesterday, SAP announced that it is acquiring Qualtrics for a hefty $8 billion in cash. For SAP, this does make some sense. SAP is often perceived as being a legacy provider that struggles to play in...
View ArticleGhost In The Machine? No, It’s A Robot, And It Is Here To Help
Just a few years ago, conversations about robotic process automation (RPA) were scattered and far between. Those familiar with RPA had a limited understanding of its potential and at best had carried...
View ArticleeCommerce Will Account For 36% Of Global Fashion Retail Sales By 2022
Fashion is the second-largest retail category after grocery. The eCommerce shift is a significant, palpable movement in most economies. A quarter of clothing, accessories, and footwear (fashion)...
View ArticleRethink The In-House Agency Hype
CMOs Should Rethink Their Efficiency Argument For An Effectiveness Strategy Headlines blustering about in-house agencies have marketers buzzing and agencies fretting. While the in-house trend has grown...
View ArticleExamine The Cybersecurity Risk Ratings Market With The Forrester New Wave™...
The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018 Earlier today, we published “The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018” evaluation. We take a close look at the nine most...
View ArticleYour People Problem With Emerging Technology And Innovation
Nearly half of the firms we survey are prioritizing innovation as key to their business strategy. When I step back and think about it, the reason for this is easy to understand: Exponential changes...
View ArticleTransform Your Organization From Data-Driven To Insights-Driven
Over the last five years, most large enterprises have slowly but surely matured from being data-aware to data-driven. They all collect data from operational and transactional applications; process the...
View ArticleThe Forrester Wave™: Zero Trust eXtended (ZTX) Ecosystem Providers, Q4 2018 —...
We just wrapped up five months of in-depth research focused on providing some clarity into what technologies from which vendors actually enable Zero Trust (not just talk about it). It didn’t take long...
View ArticleForrester’s First-Ever Data Strategy & Insights Forum — Don’t Miss It!
Today, business users need trusted data fast to make better business decisions, while business technology needs require lowering costs, minimizing complexity, and improving efficiency. In addition, the...
View ArticleThe Shifting Map Of US Tech Talent Offers New Opportunities For Talent-Hungry...
The US tech economy is starting to spread from major cities on the East and West Coasts to inland metro areas. This is great news for American cities, employers, and tech workers. Inland urban centers...
View ArticleData Protection Vendors Are Emerging From The Stone Age
A little over a year and a half ago, I completed an evaluation of data resiliency vendors, published as “The Forrester Wave™: Data Resiliency Solutions, Q3 2017.” I gleaned many insights from the...
View ArticleA Tantalizing Sequel To Web CMS Is Coming Soon
After months of research, I am excited to publish our evaluation of the web CMS market (Forecast, Now Tech, and Forrester Wave™). Thank you to all the folks who worked so hard to make this happen! I...
View ArticleReflection On Web Summit 2018
Web Summit took place for the third time in Lisbon earlier in November. Over the years, Web Summit has become one of the leading global conferences to discuss everything technology. The large presence...
View ArticleIs Bigger Better? Midsize Digital Agencies Lead To Experience Success
We recently evaluated 12 midsize digital experience agencies in “The Forrester Wave™: Midsize Digital Experience Agencies, Q4 2018.” While nobody likes the word “midsize,” we all should pause and...
View ArticleThe Fight For Cybersecurity Brand Dominance Intensifies
“Everything Is An Endpoint” Brings BlackBerry Back From The Dead For many, the fact that BlackBerry still exists — and the fact that it spent $1.4 million of the $2.4 billion in capital it had — is the...
View ArticleWhat SAP Customers Should Know About The $8B Qualtrics Buy
SAP has been on an acquisition binge in recent years (Successfactors, hybris, Ariba, Concur, Fieldglass, CallidusCloud, Gigya and others) – a marked departure from SAP’s build-it-all strategy of the...
View ArticleWill CX Pros Still Have A Job In 2025?
There we were . . . a round table of CX leaders from across Southeast Asia, senior executives with years of experience running large, successful teams and chipping away at the journey to turn our...
View ArticleLIFT Your Emerging Tech Efforts To The Next Level
Too many firms are heavily focused only on what their customers are looking for today. This makes sense if you are struggling to address these current, tactical needs. But if you are meeting these...
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