The Forrester Enterprise Architecture Award Finalists For EMEA
Customer requirements and business needs are constantly changing. In order to successfully address those shifts, organizations are left with no choice but to align their ecosystems. Enterprise...
View ArticleNailing Chat Is Hard. Here’s How To Get It Right.
I have spent the better part of the last decade helping enterprises with their digital channel strategies. Omnichannel transformation is still a phrase on many enterprise’s lips, with companies across...
View ArticleERP: Switching To Cloud-Based DOPs At Your Own Pace
Enterprise resource planning (ERP) vendors are pushing client organizations to replace their on-premises ERP solutions with cloud-based digital operations platforms (DOPs). As a result, ERP discussions...
View ArticleAI Software Spend Will Double From 2021 To 2025, Reaching $64 Billion
Within that timeframe, spending in that category will grow 50% faster than the overall software market.
View ArticleClean Up Your Martech And Loyalty Tech Ecosystem
We all know that there is a big difference between working hard and working smart. And specifically for marketers, the status quo often makes working smart impossible — functional silos inhibit...
View ArticleLa Planification 2023 Exigera De La Discipline Et De La Précision
Alors que les craintes de guerre, d'inflation et de pénurie de carburant assombrissent la situation à court terme pour les entreprises, il sera essentiel d'être astucieux en matière d'investissements...
View ArticleThe Future Fit Platform Strategy
Technology leaders must prioritize and govern a limited number of platforms with the scale, innovation, and ecosystems to maximize the business impact.
View ArticlePoor Change Management Kills CRM Success — Here Is How To Get It Right
Ready to give up on your CRM deployment? Before you do, you should know: CRM is a huge market. It is valued at $63.91 billion today and projected to grow to $145.79 billion by 2029, at a CAGR of 12.5%....
View ArticleHigh-Growth B2B Businesses Invest In Brand When Facing Economic Uncertainty
Whichever side of the recession debate you’re on, what’s clear is that there is economic uncertainty. On the heels of the “great resignation,” where people were leaving jobs in search of better pay,...
View ArticlePour Renforcer Votre Capacité À Résoudre Les Problèmes Commerciaux, Renforcez...
Découvrez comment améliorer les capacités créatives de résolution de problèmes de votre organisation technologique dans cet article de blog.
View ArticleHurry Up And Wait: Long Wait Times Cripple Access To Care, Health Outcomes,...
The US is facing a primary care crisis, and long wait times, scheduling inefficiencies, and legacy technology are exacerbating the problem.
View ArticleOshkosh Receives Forrester’s First-Ever Technology Strategy Impact Award
Learn how industrial technology firm Oshkosh transformed its digital technology organization to become future fit and receive Forrester’s Technology Strategy Impact award.
View ArticleForrester’s 2022 Moments Map Is Here!
Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.
View ArticleOnline B2C Marketplaces Continue Their Rapid Global Growth
In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces.
View ArticleCISA Releases Directives On Asset Discovery And Vulnerability Enumeration
The Cybersecurity & Infrastructure Security Agency (CISA) kicked off Cybersecurity Awareness Month with a bang yesterday, with its latest binding operational directive that requires federal...
View ArticleLes Échecs Du Cloud Unique Rendent Le Multicloud Indispensable Aux Entreprises
Découvrez comment une stratégie de diversification, d’atténuation et de recherche, peut aider votre entreprise avec le multicloud.
View ArticleHybrid Work Requires Experimentation
Forrester’s recent experiment in hybrid delivery Two-thirds of companies have adopted some form of anywhere work. A majority have implemented hybrid work, a version of anywhere work in which employees...
View ArticleB2B CMOs: Your Marketing Ops Leader Is A Four-Leaf Clover
According to the old Irish proverb, “A good friend is like a four-leaf clover: hard to find and lucky to have.” Lucky indeed, because a true friend tells you the truth, even when you don’t want to hear...
View ArticleRole-Based Sales Competency Maps – I Ain’t Got Time For That!
Ugh. I get it. When I was a first-time sales enablement practitioner, just the mention of “competencies” made my eyes glaze over and my attention immediately wane. I believed that competency mapping...
View ArticleThe B2B Content Guide: Buyers Value Diverse Content Sources And Elements
Technology expertise, credibility, and data drive tech buyer decisions. Find out more in our latest blog.
View Article