People And Automation Work Side By Side In Modern Factories
Automation has been an important tool in a manufacturer’s toolbox for centuries. From steam-powered looms to cutting-edge industrial robots, hardware automation arrived first and continues to expand....
View ArticleMeet The New Analyst Covering AI And Insurance: Indranil Bandyopadhyay
New Principal Analyst joins Forrester in the areas of financial service, focusing on insurance and data, AI, and ML.
View ArticleThe Forrester Technology Strategy Impact Award Finalists For Asia Pacific
When determining Forrester’s Technology Strategy Impact Award finalists, we look for stories of customer-obsessed transformations driven by the technology organisation. The companies recognised in this...
View ArticleRetailers: Kick Off The Holiday Season With Our 2022 Guide
Prepare for end-of-year holiday season shopping with authentic marketing, inventory visibility, value-add info, and other tactics to increase customers’ confidence.
View ArticleFive Months Worth Of Hot Takes On The Digital Accessibility Space
I’ve just returned from maternity leave and am excited to dive back into my role covering digital accessibility for Forrester. Why am I so excited? Well, a lot happened in the five months I was out...
View ArticleSales Engagement Platforms Optimize Sales In A Hybrid World
The Forrester Wave™ evaluation covering sales engagement vendors in 2020 was released at a point during the COVID-19 epidemic when sellers could no longer visit customers and 53% of white-collar...
View ArticleBuilding A Customer-Centric, Cross-Functional, And Flexible Digital Team
Building a digital team that can achieve pressing priorities requires flexibility and cross-functional collaboration. Learn more.
View ArticleMeet Two Schrödinger’s Cats, Web3 And The Metaverse, At Technology &...
This Technology & Innovation APAC, come listen to Sam Higgins and I talk about two Schrödinger’s cats in today’s tech ecosystem. First up: Web3. Some believe that Web3 will change the World Wide...
View ArticleOutexecute When You Can’t Outspend: How To Compete With Amazon In Paid Search
Given Amazon’s dominance, competing with it in the Google Ads auction is uniquely challenging. But companies can use a strategic approach to make gains.
View ArticleMeet The New Analyst Covering Enterprise Transformation
Meet Manuel Geitz, the new analyst covering enterprise transformation, innovation, and strategy. His core interest is in the execution of change.
View ArticleTurn Away The Bots, Not Your Customers
Bot management solutions today offer a wide array of options. To know the right choice for your retail organization, know your customers.
View ArticleBenchmark Your DX Strategy With Forrester’s Executive Survey Results
Use the top-line results from Forrester’s 2021 Global Emerging Technology Executive Survey to see how your enterprise compares.
View ArticleUS Digital-Influenced Retail Sales Will Top $3.8 Trillion In 2027
Forrester forecasts US digital-influenced retail sales to grow from $2.7 trillion in 2022 to $3.8 trillion in 2027.
View ArticleBalance Digital Accountability To Optimize Digital Teams
There’s no one-size-fits-all approach to digital team org structure. Instead, digital leaders should align to three critical capabilities as they build out their organizational structure.
View ArticleThe B2B CMO And Marketing Operations: A Symbiotic Relationship
CMOs and marketing operations teams benefit greatly by partnering and working together.
View ArticleMeta Connect 2022: My Take On Its Consumer-Focused VR, Avatar, And Metaverse...
Meta hosted its Meta Connect event virtually on October 11. Here are a few key announcements and my analysis from a consumer perspective.
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