Show Me The Metaverse
Learn how the future viability of the metaverse depends on these four key emerging technologies.
View ArticleIs USD The HTML Of The Metaverse?
I was able to attend the NVIDIA GPU Technology Conference (GTC) and focused on the extended reality (XR) track. If nothing else, it was clear that the attendees were enthusiastic about the use of...
View ArticleFunction-First Tech Buying: The Way Forward In A World Of Legacy Tech Systems...
In our new report, Forrester establishes standards for which technical functions are core (required) and common (often included) to the primary categories of commerce tech.
View ArticlePresentations Are About To Get Swamped In AI-Generated Images
… and I’m not sad about it. The rise of large language models — and the tools built upon them like DALL-E mini, Stable Diffusion, and others — is being touted as the herald of a new age of capabilities...
View ArticleLet Freedom Ring … Or Compute? — Open Mainframe Summit 2022
The Linux Foundation’s Open Mainframe Project just finished up its third Summit and first in-person event, hosted in Philadelphia, PA. While the project has been around for about seven years,...
View ArticleCan B2B CMOs Save The Planet Too?
Patagonia made headlines recently when founder Yvon Chouinard transferred ownership of the company to its nonprofit, Holdfast Collective, and its trust, Patagonia Purpose Trust, as a commitment to...
View ArticleCapturing Key Future Fit Strategies And Core Drivers
We are happy to announce the publication of a collection of data snapshots on senior technology decision-makers’ attitudes and behaviors around being future fit. Forrester defines future fit tech...
View ArticleMeet The Analyst Covering Design Workflow: Sheila Mahoutchian
What Topics Will You Be Covering At Forrester? I’m excited to dive deep into coverage areas revolving around design workflows, tools, and services for the customer experience (CX) function. Some...
View ArticleDid Our Predictions For 2022 Come True?
We made bold predictions for 2022. We weighed in on edge computing, CX, B2B marketing, cybersecurity, and more. Discover which predictions came true and which ones missed the mark as we prepare for...
View ArticleApply Critical Thinking And Culture To Reduce Insider Risk
Learn how to reduce the three most common types of insider threats in this Security & Risk event preview.
View ArticleIn The Mature WAF Market, Product Offerings Continue To Expand
At first glance, the web application firewall (WAF) market — populated by long time vendors with robust partner programs, extensive supporting services, and a slew of customer engagement opportunities...
View ArticleThe Future Of Manufacturing
In volatile market conditions, manufacturers must become quicker, smarter, and greener to survive. The transformation of traditional — often conservative — manufacturing firms involves more than just...
View ArticleIntroducing The 2022 End-Of-Year Holidays Blog Prep Series
Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store. Read our insights to help you prep for...
View ArticleRetailers In A Tough Spot After Major Sales Events Announcements
Wise retailers will be highly detail-oriented in their holiday strategies, especially given the macro-level conditions across many global markets.
View ArticleUS Consumer Privacy Attitudes In 2022
Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages...
View ArticleThe State Of Future Fit, 2022: Three Adaptive Behaviors Predict Maturity
"The State Of Future Fit Technology Strategy, 2022" identifies the three adaptive behaviors that future fit organizations emphasize.
View ArticleThe 12 Tales Of Leadership
Leadership in essence is about persuasion — winning people’s hearts and minds. Leaders must connect with empathy and emotion to lead, influence, and inspire. Stories connect with us emotionally. And...
View ArticleFour Key Takeaways From The 2022 State Of Retail Payments Survey
82% of software-decision makers at US retail companies are planning to adopt or are adopting payments software in 2022, per Forrester's data.
View ArticleHow A Strong Collaboration Between CMO And CIO Accelerates Businesses’ Success
Technology is not the exclusive core expertise of IT anymore. For many years, technology has had a place in the B2B marketing strategy and represents a big part of marketing’s responsibility. In...
View ArticleMeet The New Analyst Covering Digital Business & Strategy: William Dahlgren
New analyst joins Forrester's Stockholm office to cover Digital Business & Strategy (DB&S) and focus on topics such as digital strategy and metrics across industries.
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