These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs
Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered...
View ArticleMaking Sense of Enterprise Marketing Technology (EMT)
Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. 2018’s “Martech 5000” is astonishingly closer to 7,000 vendors,...
View ArticleRed Hat Acquisition Gives IBM A Much-Needed Booster Shot Of Open Source And...
Yesterday, IBM announced its intention to purchase Red Hat for $34B. Assuming a successful transaction, this acquisition blends hybrid cloud and open source synergies: Both companies target hybrid...
View ArticleAmazon Continues To Lean Into Its Advertising Business
It’s unbelievable how much attention Amazon Advertising now gets. Prior to 2018, very few media outlets or Forrester clients even spoke about Amazon’s ad products. That has all changed, and we are now...
View ArticleHow To Fail And Not Get Fired
For years now we’ve been promoting the concept of “fail fast” like failure is awesome, something to aspire to. In many ways, it is. Thomas J. Watson Sr, the Chairman of IBM in its industrial heyday,...
View ArticleThe Forrester Wave™: Customer Feedback Management Platforms, Q4 2018 Is Now...
Even though the report is live, I continue to reflect on the research behind the customer feedback management (CFM) Forrester Wave™. I am reminded once again how important it is for CFM shoppers to do...
View ArticleTo Benefit From $90B New Insurance Sales In 2019, Insurers Need A Seamless...
As Hurricane Willa rapidly moves closer to the US border, how are insurance companies preparing for this next calamity? The rise in natural catastrophes puts mounting pressure on insurance margins....
View ArticleDriving MSP Cloud Cost Alignment — Rackspace
In today’s world, where the standard cost model for public cloud platform services is per-use, it seems very misaligned that most cloud managed service providers (MSPs) continue to require traditional...
View ArticleHow To Navigate The Corporate And Startup Dance
(By Carl Doty at Forrester Research and Nader Ghaffari at Venture Scanner) Successfully engaging with the startup community will not only give corporations a competitive advantage but can also mean the...
View ArticleThe Top Mistakes That Will Haunt Your Digital Projects
I’ve been waiting for today to use a Halloween-themed title to promote a topic Chris Condo and I have been discussing for a long time: the most common missteps we see clients make in their digital...
View ArticleIs Your Online Holiday Traffic Naughty Or Nice?
This blog post is part of Forrester’s Holiday 2018 retail series. By now, you have laid out plans for your holiday sales season in hopes of exceeding customer expectations and sales targets. This...
View ArticleJoin Us At CX Europe 2018 For Insights Into Customer Understanding And Other...
Forrester’s customer experience Forums are in their 10th year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world...
View ArticleAI And Automation Aren’t Quick Wins — Invest Anyway
Automation, AI, and robotics have risen to the top of the CIO agenda, but the road to realizing business value with these technologies is long and winding. Organizations that succeed with these...
View ArticleKey Takeaways From The Forrester Wave™: Global Merchant Payment Providers, Q4...
We recently published the “The Forrester Wave™: Global Merchant Payment Providers, Q4 2018” report, which identifies the 11 most significant global payment vendors that can help enterprise merchants...
View ArticleIndia’s eCommerce Firms Brace For Additional Losses
This week, India’s key eCommerce firms — Flipkart, Paytm Mall, PhonePe, ShopClues, and Swiggy — posted combined losses of ₹6,445 crore (US$970 million) for the 2017–2018 fiscal year. We expect this to...
View ArticleStop Trying To Get Every Customer To Love You
Very quietly last month, Path, the social media network founded by Shawn Fanning (Napster) and former Facebook executive Dave Morin, closed its doors after 18 years. What differentiated Path in the...
View ArticleThe Automation We Need Is Not The Automation We Deserve
At TechEd Barcelona last month, SAP announced that its was adding Robotic Process Automation (RPA) to its software suite, starting early 2019. Two aspects of this announcement are particularly...
View ArticleTo Thrive In Retail, Obsess About Your Customers And Invest In Your Associates
Forrester’s Customer Experience Index (CX Index™) research shows that, year on year, retail performance is still not reaching levels of “excellence.” Instead, retailer performance clusters around the...
View ArticlePartner Relationship Management (PRM) Comes Of Age
Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation Channel and alliance leaders are known to be good jugglers. With the average partner program containing...
View ArticleIoT Platforms Do Not Steal Customer Data
There’s a recurring assumption in discussions about internet of things (IoT) platforms: The platform providers make their money by mining insights from data loaded into their platform. They sell those...
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