Presenting The Forrester Wave™: Enterprise Service Management, Q4 2021
In 2017, Forrester expanded upon the IT service management market (ITSM) to establish enterprise service management (ESM) as a chosen area of coverage, continuing this research with a 2019 Forrester...
View ArticleFind The Right Payment Ally To Drive Your Digital Business With Security In APAC
I’m excited to announce that Forrester’s Now Tech: Merchant Payment Providers In Asia Pacific, Q4 2021, is now live. This is the first time that Forrester has analyzed the merchant payment provider...
View ArticleHow Sales Leaders Can Generate More Pipeline
“My sales team has too many opportunities and too much pipeline,” said no sales leader ever. Recent changes in B2B buying habits offer sales and marketing leaders a unique opportunity to adopt a new...
View ArticleThe Next Decade Of Healthcare Is Primed For Seismic Disruption By...
The house call has made a comeback, accelerated by the pandemic. This is the leading edge of a monumental shift in healthcare.
View ArticleCure The Automation Hangover In Customer Service
Close your eyes and I’ll set the scene: It’s 2016. Chatbots are all the rage. News articles are predicting the death of the contact center as we know it. AI, the prophesied hero, powering the agent who...
View ArticleMeet Your New Technology, Architecture, & Delivery Analyst
When did you join Forrester? I began my latest career adventure with Forrester in November, 2021. The Forrester “Bold at Work” values will be core drivers for my research with the intent of enabling...
View ArticleTargeting Truth In The Misinformation Age
B2C brands are fueling the misinformation industry, albeit unintentionally. Here's how marketers can take action to stop contributing to the problem.
View ArticleLet’s Put One Trillion Dollars To Work!
Have you been following the debate about business support and recovery investment programs? Perhaps you also wondered about business case realization. Meanwhile, right across industries we are wasting...
View ArticleThe Unstoppable Rise Of Central Bank Digital Currencies (CBDCs)
In his #1 international best seller “Sapiens: A Brief History of Humankind”, Dr Yuval Noah Harari observed that people the world over who do not believe in the same god or obey the same king are more...
View ArticleMeet Chiara De Gasperin, Forrester’s Newest Digital Intelligence Analyst
Meet Chiara De Gasperin, Forrester’s Newest Digital Intelligence Analyst, if you are interested in digital data insights. Start discovering Chiara's best "job-cocktail" to understand if it tastes good...
View ArticleFive Areas B2B Sales Leaders Are Prioritizing In 2022: Straight From The Source
Talking with sellers is like measuring weather patterns; you find out quickly which way the wind is blowing. And the topics Forrester clients ask about often reveal emerging trends. So what’s top of...
View ArticleOracle To Acquire Cerner For $28B (Spoiler Alert: It’s Not Just About EHR)
In the final two weeks of 2021, Oracle announced plans to purchase Cerner for $28.3 billion, the tech giant’s largest acquisition to date. For years, Oracle had pockets of horizontal solutions skinned...
View ArticleData, confiance et économie de l’expérience
L’économie de l’expérience, client comme collaborateur, est critique aujourd’hui car c’est elle qui permet d’acquérir les clients et les talents que l’on peut fidéliser. Améliorer la perception des...
View ArticleBe A Great Storytelling Leader
(Photo by Brett Jordan on Unsplash) “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” (Steve Jobs,...
View ArticleHow It Feels To Be A New Forrester Analyst
My First Two Months At Forrester Have Been Enlightening I joined Forrester two months ago as a senior analyst on the tech and innovation research team. Through my research, I help tech executives...
View ArticleDéjà Vu: Don’t Let AIOps Be CMDB All Over Again!
In February of 2009, Glenn O’Donnell (VP, research director) and I coauthored The CMDB Imperative when ITIL and IT service management were all the rage. Underpinning that rage was the configuration...
View ArticleGoogle Acquisition Of Siemplify Is A Knockout Punch For Standalone SOAR
With this move, the SIEM has irrevocably been altered to s more holistic security analytics platform, incorporating SIEM, SOAR, and SUBA in a single offering.
View Article2022 — Mutations In The Sales Tech Industry
Mutants In Marvel And DC Marvel and DC comics and films of course are permeated with the notion of mutations (X-Men, Spider-Man, Venom, etc.). It’s the narrative hook that drives many of their stories,...
View ArticleEmployer Branding: The New Marketing Frontier
“Over half of CMOs will make employee experience (EX) essential to brand planning.” — Forrester’s Predictions 2022: B2C Marketing And Innovation A New Frontier Emerges I spent most of the winter...
View ArticleFour Steps Sales Leaders Should Take To Make The Right Sales Tech Investments...
Sales leaders must make the right investments in sales technology if they want to help their sales teams win in 2022. The right sales tech stack can improve sales productivity and broaden rep...
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