The Cybersecurity Incident Response Market Abounds With Choice — But Please...
Last week, we released the Forrester Now Tech: Cybersecurity Incident Response Services, Q4 2021. This research provides a comprehensive overview of the service provider landscape. In the report, we...
View ArticleMVP: Baseball, Product Development, And B2B Content Strategy
Make your minimum viable content your most valuable content by ensuring it addresses your audience needs and helps you score home runs.
View ArticleMulticloud Is Hard, But Single-Cloud Failures Make It Necessary For Enterprises
Our research has found that, while most enterprises use multiple public clouds or some form of hybrid cloud implementation, it isn’t done for resilience purposes. The reasons for this are many, but to...
View ArticleOn The Eve Of Another COVID-19 Year, Planning Matters More Than Ever
Amid lingering uncertainty, it may be tempting to question the value of long-range planning. The post-COVID landscape will look very different from the landscape pre-COVID — and B2B leaders who are...
View ArticleA Recap Of Website Promotions On Black Friday And Cyber Monday 2021
To get a closer look at what retailers did online during Black Friday and Cyber Monday, we reviewed 75 retailer and brand home pages, spanning several product categories. Here are the highlights.
View ArticleEDR: Only Mostly Dead?
What comes up in conversations on endpoint detection and response (EDR) lately? A slightly different *DR. It’s impossible to deny that extended detection and response (XDR) has taken hold of the...
View ArticleCES 2022: It’s Back, It’s Live, And It’s Reshaping Brand Experience
“We see a future of digitization, decentralization, and democratization.” Nope, that’s not the mantra for a builder of virtual worlds in the metaverse or the credo of a crypto marketplace. That’s...
View ArticleAnywhere Work
When our offices reopen, employees and teams will decide when they will come in, based on their work. Yes, there will be challenges — but with the right approach, the opportunity is extraordinary.
View Article2021 In Review: A Recap Of The Shifts That Every Sales Leader Should Know About
2021 brought monumental shifts to the B2B sales world. Throughout the year, Forrester’s B2B Sales Executives service published key research on how sales leaders should address these changes, and we’ve...
View ArticleTake The Confusion Out Of Data Mesh
Confused by data mesh? You’re not alone. While the domain-centric and data-governance-by-design principles feel simple and intuitive, the big question is, “How do you execute on data mesh?” OK,...
View ArticleNew Forrester Data Shows Wide Disparities In US Federal Customer Experience...
Average Federal CX Ekes Out A New High, Still Trailing The Private Sector It’s a new White House priority to provide “excellent, equitable, and secure federal services and customer experience.” To help...
View ArticleB2B Marketers: It’s Time To Ditch Sourcing Metrics
Marketing sourcing metrics aren't meeting the needs of B2B marketing organizations and continue to fall out of favor. Here's why to ditch them and move on to something better.
View ArticleThree Leadership Stories You Should Tell
(photo by Tobias Mockenhaupt on Unsplash) The Fundamentals Of Visionary Leadership — Continuity, Novelty, And Transition Successful leaders inspire, motivate, and encourage their employees. They...
View ArticleDivide And Conquer: Rapid Response To The Apache Log4j Vulnerability
It’s been … a weekend for security pros. The Apache Log4j vulnerability (CVE-2021-44228) affects somewhere between 0 and 3 billion-plus of the devices currently running Java. Luckily, a metric ton of...
View Article2021: The Sales Enablement Year in Review
A number of trends in the B2B sales space have disrupted, challenged, and motivated sales enablement teams this year. As the first quarter of 2022 begins, let’s understand how these macro trends and...
View ArticleRansomware Affects The Entire Retail Supply Chain This Holiday Season
US online holiday sales grew by 30% in 2020, and Forrester forecasts that it will grow another 10% year over year in 2021. This growth raises the stakes for retail professionals to support the...
View ArticleLog4j, Open Source Maintenance, And Why SBOMs Are Critical Now
Over the weekend, security pros took to social media to understand and dissect the Log4j vulnerability. Forrester already released a blog on responding to Log4j, but beyond the immediate (and midterm)...
View Article2021 US Holiday Forecast — US Online Holiday Sales Will Approach $200 Billion...
US online retail sales will grow by 10% for the 2021 holiday season, reaching just under $200 billion.
View ArticleThe Green Consumer Paradox
With Melissa Chaudet, Sr Research Associate As consumers, we don’t always act according to our values. This is especially true when it comes to protecting the planet. Organizations should not try to...
View ArticleMeet Your New Operations Analyst: Julie Mohr
When did you join Forrester? In November, I started as the newest member of Forrester’s infrastructure and operations (I&O) research team. As a senior analyst at Forrester, I aspire to live by our...
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