Forrester’s 2021 Top Trends And Technologies Point Toward Trust Ecosystems
This year's top trends and technologies report weaves together a narrative that points towards ‘trust ecosystems, which by 2030, these trust ecosystems, not “big tech,” will rule markets. This years...
View ArticleHow B2B Marketing Leaders Will Build A Path To Growth: A Discussion
Forrester CMO Shirley Macbeth interviews VP and Senior Research Director Jennifer Ross on the results of our 2021 Global Marketing Survey, which reveals what B2B marketing leaders are doing and...
View ArticleWe Asked Bank Execs About Notifications, Here’s What They Said (Hint: Banks...
My colleague Julie Ask and I recently wrote on how banks are using mobile notifications and emerging tech (based on a survey of executives and digital business leaders at banking providers). The full...
View Article¿Dónde Se Encuentran Los Consumidores Mexicanos En El Espectro Del Bienestar...
Incluso antes del inicio de la pandemia de COVID-19, los consumidores de México ya estaban enfrentándose a múltiples desafíos financieros y muchos se sentían preocupados por su situación financiera. La...
View ArticlePrepare Now For Successful 2022 Channel Sales Planning
Management and growth of the channel is too important to be left to chance. Here are the five actions to take in Q4 to ensure you and your organization are ready to begin building your 2022 channel...
View ArticleLearn From Amazon’s Approach To Innovation
Investigate the concepts that guide Amazon’s approach to innovation. There will be elements of great relevance for your organization. You can learn from and embrace these elements to fundamentally...
View ArticleEuropean Banks Still Struggle To Balance App Functionality With User Experience
Mobile apps have become the channel of choice for millions of Europeans. Forrester’s data shows that some 40% of French, 54% of Italian, and 54% of UK online adults have done their banking on a...
View ArticleForcepoint Acquires Bitglass
In its quest to add to its Zero Trust edge (ZTE), also known as secure access service edge (SASE), portfolio, Forcepoint acquired cloud security gateway (CSG), also known as cloud access security...
View ArticleGluttonous Persuasion: The Christmas Dinner Problem Of Retail
Retailers: of course it’s ok to influence people to choose your products. What you should avoid is veering from persuasion into coercive and deceptive design (formerly referred to as dark patterns).
View ArticleOh, Snap: Data Deprecation Cuts Into Revenue
Don’t say we didn’t warn you. While reporting Snapchat’s Q3 results yesterday, CEO Evan Spiegel conceded Apple’s App Tracking Transparency (ATT) framework “disrupted” Snap’s advertising business, as it...
View ArticleChoosing The Right Services Provider In Asia Pacific Can Make Or Break Your...
A great digital experience starts with the basics: a strategy for omnichannel engagement; great design; personalized, yet trustworthy, experiences; and, of course, the technology and operations to...
View ArticleChoosing The Right Services Provider Can Make Or Break Your Digital Customer...
A great digital experience starts with the basics: a strategy for omnichannel engagement; great design; personalized, yet trustworthy, experiences; and, of course, the technology and operations to...
View ArticleEvery Firm Must Move To Be Future-Generation-Safe
COP26 begins this Sunday, and with it, the world will set sustainability on the global agenda. Forrester has long promoted sustainability practices and believes that every firm must move to be...
View ArticleGuide Your Sustainability Program With The Forrester Sustainability Maturity...
How mature is your organization’s sustainability strategy? Our upcoming research on sustainability includes a model that outlines the five levels of sustainability maturity that all firms must progress...
View ArticleThe Metaverse Won’t Fix Facebook
Facebook continues to battle gale force headwinds. The Facebook Papers still dominate the news cycle and during today’s Facebook Q3 2021 earnings call the company reported quarterly revenue below...
View ArticleGenesys Starts The Long Journey To Target More Of The Customer Lifecycle With...
Genesys is the latest vendor to branch out beyond the traditional contact center and customer service space moving to add value across much more of the customer journey (like marketing and sales), and...
View ArticlePrévisions 2022 : Marketing B2C
L'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent... beaucoup plus rapidement que prévu. Retrouvez trois tendances 2022 pour les marketers B2C...
View ArticleEurope Predictions 2022: Highlights
In 2022, expect big investments in productivity, sustainability, and new regulations. Read more.
View ArticleEurope Predictions 2022: Insurance
Find out what Forrester predicts for insurance companies in 2022 and beyond.
View ArticleEurope Predictions 2022: The Future Of Work
There will not be one single trend that will define the future of work in 2022, but several. Read on to discover our predictions.
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