Announcing The First And Only Evaluative Research On XDR — The Forrester New...
Over the past three years, there’s been no shortage of hot takes on XDR. From a plethora of vendors across industries to security luminaries laying claim to the term, opinions abound. Yet, until...
View ArticleThree Outcomes Sales Leaders Should Expect From Marketing In 2022
“Disappointment is the gap that exists between expectation and reality.” — John C. Maxwell To avoid disappointment at the end of 2022, sales leaders must drive a new reality in their relationship with...
View ArticleForrester’s Digital Go-To-Market Review: Kid, Baby, And Toy
Forrester’s Digital Go-To-Market Review series evaluates a set of brands in a specific category to see how well they are positioned to thrive independently. In this review, we evaluated 27 kid, baby,...
View ArticleBuild Contingencies To Prepare For Inflation That May Not Be Transitory
For tech execs, it’s key to understand where inflation is occurring, its short- and long-run effects, and the practical steps that can be taken to manage it. Inflation can be classified in three ways:...
View ArticlePlay The Long Game With Email Marketing This Holiday Season
The stakes around your email program are higher. Think and plan long term to do right with email marketing this holiday season.
View ArticleThe Five Tenets Of A Sticky Retail Subscription
Subscription offerings from brands and retailers have been popping up everywhere. But as many subscription services have found — and Rent the Runway’s recent IPO filings also underscore — creating a...
View ArticleEmployee Vaccination Mandates: Indecision Is The Riskiest Decision Of All
United Airlines CEO Scott Kirby is on a media tour extolling the success of its mandatory vaccination policy, which in just seven weeks has resulted in vaccination of 99.7% of its 67,000 US employees....
View ArticleUS Consumer Pandemic Recovery Outlook, August 2021: Ongoing Uncertainties...
While US consumers enter the fall season with the return of live sports and in-school instruction signaling normalcy for the coming months, consumer stress lingers. As threats of coronavirus variants...
View ArticleLinkedIn Has Not Given Up On The China Market
On October 14, 2021, Mohak Shroff, senior vice president of engineering at LinkedIn, published a blog post: China: Sunset of Localized Version of LinkedIn and Launch of New InJobs App Later This Year....
View ArticleMutuals And Challengers With Great Digital Offerings Or Customer Service...
Forrester surveyed customers of the 38 of the largest and most important banking brands in France, Germany, Italy, Spain, and the UK about the quality of their experiences as a part of our European...
View ArticleThe Emerging Mental Health Ecosystem Will Help Drive Down Costs And Increase...
It was World Mental Health Day this past Sunday–a day designated by the WHO to raise awareness of mental health issues globally and to mobilize efforts in support of mental health. It’s a solid...
View ArticleAPAC Marketing Planning For 2022: When “New Normal” Morphs Into “Business As...
Marketing leaders have had an exciting 18 months, if “exciting” is really the accurate word to use. Some would probably argue that “turbulent” is a more accurate description. But as each month rolls...
View ArticleHow Many Sales Processes Do You Need? Making The Case For One Sales Process...
On October 1, 1990, The Human Genome Project (HGP) was begun and was completed in April of 2003. The HGP gave the world the ability, for the first time, to read nature’s complete genetic blueprint for...
View ArticleHow European Auto And Home Insurers Can Differentiate On Customer Experience
Forrester surveyed customers of the 32 of the largest and most important auto and home insurance brands in France, Germany, Italy, Spain, and the UK about the quality of their experiences as a part of...
View ArticleCISOs And The Next Era Of Security Visibility: Observability
For security leaders and practitioners, it seems like developers and IT teams get all the cool toys, and security pros get stuck with the hand-me-downs. Dev was first to cloud, IT followed, and...
View ArticleA Unified String Theory For Automation: Part 1, Transformation
In June this year, I coined the term “automation fabric” to describe emerging trends in the automation world. I wrote a report about it (see Automation Is The New Fabric For Digital Business). Since...
View ArticleTune Order Management NOW To Create Stellar Customer Experiences This Holiday...
Speed, Options, And Transparency Should Guide Holiday-Season Planning Retailers, get ahead of the holiday-season chaos and prepare your order management processes. Guide your holiday logistics planning...
View ArticleRevenue Operations And Intelligence (RO&I) Is Now Core To A Go-To-Market Tech...
If there is one go-to-market tech category that generates significant confusion amongst buyers and even providers, it's revenue operations and intelligence (RO&I). Fortunately our first New Tech...
View ArticlePhantom Phishing Haunts The Inbox
Recently, my colleagues and I highlighted some haunted happenings that kicked off Cybersecurity Awareness Month with a scream. Today, I’d like to tell you a little ghost story of my own. The data is in...
View ArticleStop Dumping Your Budget Dollars Down The Drain For Network Visibility
As I’ve talked to numerous organizations about their Zero Trust journeys, one thing has stood out quite clearly: Security teams are struggling to understand what’s happening on their networks. While...
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