Predictions 2022: This Is A Year To Be Bold
Forrester predicts more change in 2022 across CX, EX, technology, and marketing. Get a sneak peek at five of Forrester's 2022 predictions, and then download our guide to help inform your 2022 strategy.
View ArticlePredictions 2022: Leading Tech Execs Will Shift From Short-Term...
Forrester predicts that in 2022, technology executives will have to solve issues of technical debt, talent shortages, and digital sameness. Learn more in Forrester's 2022 Predictions for technology...
View ArticlePredictions 2022: CMOs Emerge As Emboldened Business Leaders
Forrester sees 2022 as a tale of two B2C CMOs: Some will be sidelined by the likes another chief “something” officer. However, elite CMOs (those with data, martech, customer experience, and product...
View ArticleThe State Of Sustainability In Asia Pacific: Regional Inconsistencies Hinder...
COVID-19 has put far greater emphasis on sustainability as a corporate social responsibility and business resiliency as a board-level priority. Globally, most firms now acknowledge the need to...
View ArticleWhen Systemic Risks Collide: Why Supply Chain Issues Are The New Normal
Before March of 2020, “supply chain issues” was a term we’d hear after a natural disaster or labor strike — that all ended the moment we ran out of toilet paper. Unquestionably, the supply chain crisis...
View ArticleIntroducing The Forrester Corporate Climate Change Disclosure Template
Photo copyright Abhinav Sunil “How do we get started in measuring sustainability metrics?” “What metrics do we measure?” “How should we report our sustainability current state and actions into CDP and...
View ArticleThe Three Principles Of Sustainable Transformation
Becoming an environmentally, socially, and economically sustainable business demands a profound and fundamental change. Like digital transformation before it, you can’t just bolt it on. Traditional...
View ArticlePredictions 2022: Weary Consumers Seek Immediate Happiness And Comfort
In 2022, consumers will continue testing new ways to fulfill their needs with an eye towards long-tail pandemic disruption. In the process, their new behaviors will create new economies.
View ArticleTaming The Supply Chain Tiger — Practical Measures To Mitigate Logistics...
In a recent blog, my colleague Alla Valente described the increased risk of late shipments in complex, interconnected supply chains. As she pointed out, any element may fail as a result of random...
View ArticlePredictions 2022: Retailers Will Compete On “Pre-Loved,” Returns — And New...
The biggest retail trends of 2022 will involving tapping into the circular economy and using returns to retain customers. Learn more.
View ArticlePredictions 2022: Cloud Computing Reloaded
In 2022, we'll see a shift to modern application development and industry-specific clouds that will shake up the cloud service provider market. Learn more in our 2022 predictions for cloud computing.
View ArticleCloud Doesn’t Obliterate Specialized Compute — It Enables It
Compute is getting more standardized, right? The answer is actually “yes and no.” Although standardized computing via public cloud platforms is growing, so is the list of specialized compute readily...
View ArticleCX Predictions 2022: The Year Of The Grand Pivot
Continued supply chain disruption, the “Great Resignation,” and increasing customer expectations will push brands to reevaluate their approach to customer experience in 2022.
View ArticleOperational Excellence Applies To All Firms Embracing Sustainability But...
All firms are evolving their sustainability initiatives to address Forrester’s five-level sustainability maturity model. However, many manufacturing firms spanning various industrial markets, including...
View ArticleSocial Media Users Interact With Friends And Family More Than Brands
Yesterday, we published the annual refresh of our Forrester social consumer segmentation. In 2021, consumers who use social media at least weekly (the heaviest users we survey) overwhelmingly prefer to...
View ArticleValues-Motivated Consumers Make Up 18% Of The US Buying Population
Most marketers have questions about navigating social values: Is the growing chorus in favor of brand activism the signal or merely noise? How should brands respond? To answer these questions, we built...
View ArticleA Seven-Step Guide To A Successful Technology Sustainability Strategy
(Photo copyright: Abhinav Sunil) Why every organization must care about sustainability is increasingly evident for organizations in every vertical and region. The US’s Energy Information Administration...
View ArticleWhat Is YOUR Disaster Recovery Strategy?
Join other disaster recovery and technology resilience leaders in sharing your strategy for addressing local and systemic risks affecting your business. Click on the link below to fill out the...
View ArticlePredictions 2022: The Pandemic’s Wake Drives Automation Trends
In 2022, the automation market will see more robotics, new AI vendors, and new frameworks. Find out more in Forrester's 2022 automation predictions.
View ArticlePredictions 2022: Successfully Riding The Next Wave Of AI
In 2022, AI will get more embedded, more responsible, and more creative. Learn why in Forrester's 2022 AI predictions.
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