Forrester renforce ses équipes en France
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View ArticlePromoting Responsibility, Compliance, And Good Judgment Without Fear, Shame,...
I’m very excited to announce my latest research, “Best Practices: Successfully Influencing Employee Cybersecurity Behavior” — Forrester clients can access it here. Excited may not be the right word...
View ArticleCrisis-Driven Innovation Demands Creativity And Action Under Pressure
In my latest report, Fuel Your Future Fit Innovation Strategy By Learning From Crises, I share what we learned from innovation during the pandemic. I offer recommendations for how this can be sustained...
View ArticleWant To Set An Achievable Number For 2022? Don’t Skimp On Annual Sales Planning
When sales leaders and the sales org are laser-focused on hitting their year-end numbers, it can be hard to give proper mindshare to annual planning. Yet a thorough planning process is critical to...
View ArticleThe Application Security Market Will Grow To $12.9 Billion By 2025
Earlier this year, when I published The State Of Application Security, 2021, I highlighted how organizations were prioritizing application security and aggressively adopting a range of tools to support...
View ArticleGood Friction Applied: Customer Privacy, Emotions, And Trust
Are you wondering what privacy, customer emotions, and trust have in common? Good friction is the answer. Do you want to get started?
View ArticleTransformez Les Cartes De Parcours Client En Un Outil De Gestion Du Changement
Les professionnels de l'expérience client (CX) doivent utiliser les cartes de parcours comme un outil de gestion de changement pour amener les employés à offrir des expériences centrées sur le client.
View ArticleThe Top Nine Emerging-Company CEO Expectations For Marketing And Sales Leaders
To successfully scale the business for growth, revenue engine leaders at emerging-growth companies must share the same goals. Those goals must also align with the CEO’s expectations, which change as...
View ArticleVragen en antwoorden rond hoe journey maps te gebruiken zijn als een tool...
CX Professionals moeten customer journey maps gebruiken als een tool voor verandermanagement om medewerkers, die interacties ondersteunen of direct contact hebben met klanten, te helpen de...
View ArticleService Design’s Cocreation Principle: The Secret Sauce For Success
Co-creation is the service design principle that transforms successful CX initiatives into game changers for organizations.
View ArticleForrester’s 2021 Financial Services Architecture Survey Needs Your Input
Banks and other financial services firms always ask: “What are the others doing?” They leverage the answer to this question to assess their overall strategic position, compare their key challenges with...
View ArticleThe Race For Growth Is On
How will your firm grow and succeed when your competitors have access to the same resources? Find out in this sneak preview of our upcoming Technology & Innovation event.
View ArticleKey Takeaways From IAA Mobility: Repositioning The Automotive Industry Around...
Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7–12 September, 2021. The event was staged as a hybrid event. It managed to attract...
View ArticleThe 2021 Forrester And InfoWorld EA Awards Contest Winners Focus On Agility...
In the Forrester/InfoWorld Enterprise Architecture Awards competition, we look for the most dramatic stories of EA’s strategic leadership and concrete business impact. The winners of the 2021...
View ArticleWhat Security Market Definitions Tell Practitioners
One of the biggest challenges of being a security industry analyst is finding when and how to define new market segments. We both had to do this recently — Jeff with managed detection and response and...
View ArticleWhat’s The Future Of Data Management? Find Out At The Data Strategy &...
Traditional data strategies struggle to meet business needs. Learn about the data management strategies of the future in this sneak preview of our upcoming event.
View ArticleHow Accurate Were Our Predictions For 2021?
As we prepare to kick off Predictions 2022 on Tuesday, October 26, we reviewed our predictions for 2021. The punchline: We got it mostly right. And we missed a few too. Here’s a look at the biggest...
View ArticleFive Perspective Shifts Sales And Revenue Operations Leaders Need To Make In...
As the B2B buying process becomes more complex, sales operations teams face escalating demands. Learn about the trends that will shape sales operations leaders' priorities in the year ahead.
View ArticleMarketing Operations Wears Many Hats: Find The Best Fit For 2022
Where should you focus your efforts in 2022 to deliver the best possible customer experience and better organizational performance? Start with these five areas.
View ArticleIndustry Clouds Accelerate Their Momentum Into 2022
The rise of industry clouds is one of the key technology trends that tech executives should be ready for in 2022. These clouds offer capabilities at every layer of the stack: infrastructures and...
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