Blue Prism To Merge With TIBCO
Private equity firm Vista Equity Partners just announced it will acquire robotic process automation (RPA) software company Blue Prism. It plans to merge Blue Prism into TIBCO Software, which it already...
View ArticleThe Keys To Better Post-Sale Customer Relationships In 2022
Existing customers account for more than three-quarters of annual revenue for B2B organizations, Forrester data shows. Find insights to deepen customer relationships in our Customer Engagement Planning...
View ArticleHoliday 2021: India’s Festive Season Will Generate $9.2 Billion In Online Sales
In India, Navaratri marks the beginning of the festive season. After the nine days of Navaratri, the Dussehra festival is celebrated. Diwali, one of the most important Indian festivals, is celebrated...
View ArticleSolving The “Do More With Less” Marketing Paradox: Human Plus Technology...
The “Do More With Less” Paradox Is No Longer Sustainable Approximately half of C-suite professionals prioritize growing revenue. Meanwhile, CMOs have long been expected to acquire more customers with...
View ArticleFacebook’s Outage: Breaking The Ad Empire — For A Day?
The Facebook ecosystem outage should remind advertisers to have proactive risk mitigation plans in place.
View ArticleSales Enablement Leaders Must Emphasize Role-Specific Enablement In 2022
Buyers expect sellers to partner with them and not only demonstrate a deep understanding of their market, industry, and role — but also to anticipate their next steps. Sales enablement leaders need to...
View ArticleProduct Management Leaders Should Make 2022 The Year Of Customer Value
There will be KPIs to achieve and roadmap goals to hit, but customer-centric approaches will be critical to product management leaders' success.
View ArticleThe Five Things Your Mobile Development Team Needs To Know About The Ecosystem
A few years ago, you had a big system if you had a thousand simultaneous users. Today, it means you have a moderately successful app or website. Your users place additional demands on your ecosystem...
View ArticleThe Five Things Your Mobile Development Team Needs To Know About Devices
Mobile devices aren’t just computers you can carry around. They’re extensions of your personality. For some people, they’re the only entry point to their digital lives. Seasoned vets of the mobile...
View ArticleYour IT-Led API Strategy Is Doomed To Fail: Use API Product Management
As I round out my first year as a Forrester analyst, a trend I’ve noticed in my inquiries is frustration with making API programs successful. Common complaints: API documentation is poor. Adoption...
View ArticleParticipate In A Forrester Research Report On Infrastructure-As-Code
Infrastructure-as-code (IaC) isn’t the latest but a prime and pertinent technology topic that gets more eyeballs every passing day. App developers, infrastructure owners, and enterprise architects...
View ArticleBuild Or Buy A Sales Methodology? What You Need To Know Before You Decide
When confronted with the price tag for implementing a commercial sales methodology, many B2B sales and sales enablement leaders consider the option of building one in-house. The reasoning being: We are...
View ArticleWe Played Minecraft At Work – Here’s How It Went
Here at Forrester, over the past 18 months, we’ve been helping customers build and operate more effectively in hybrid working and remote working environments. However, there’s remained a gap –...
View ArticleThe CMO And CIO Partnership In Digital Transformation
The CMO/CIO relationship is a paradox: A strong partnership between marketing and technology teams is imperative to achieving customer success, but examples of great collaboration between the two have...
View ArticleHow B2B Marketing Executives Can Plan For Unpredictable Weather
Though the forecast for 2022 remains unsettled, B2B marketing leaders can take decisive steps to set themselves and their teams up for success.
View ArticleIn 2022, Insights-Driven Sales Organizations Will Win
B2B sales leaders need to move away from conventional, comfortable approaches and embrace the realities of today's digital-first buying climate. Learn what the shift requires.
View ArticleThe 2021 End-Of-Year Holidays Blog Prep Series Kicks Off!
Over the coming weeks, we'll advise retailers on holiday prep topics from application security and bot management to consumer “confidence” measures, marketing tactics, and much more.
View ArticleBanks Must Align Strategy And Technology To Succeed With Personalization
Banks need a customer-led strategy to govern cross-functional personalization efforts and to determine the right technology investments.
View ArticleHoliday 2021: Three Holiday Tips For Retail Media Networks
The holiday season matters a lot to retailers, but it is also a busy and important time for media businesses. Most advertisers spend a significant portion of their ad dollars in the last quarter of the...
View ArticleMoving From A Lead-Centric To A Buying-Group Focus Is Key To Demand And ABM...
As demand and account-based marketing (ABM) leaders look to lay new foundations in 2022, a focus on buying groups and intuitive, highly contextualized experiences will be critical.
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