Introducing The Forrester Now Tech: Cybersecurity Consulting In APAC – A Push...
I am thrilled to announce the release of our latest Now Tech: Cybersecurity Consulting Services In Asia Pacific, Q3 2021. This report (available to Forrester clients) showcases Forrester’s overview of...
View ArticleWondering If Your Sales Enablement Efforts Are Visible? Try These Four...
Sales enablement can often be a squirrelly thing to quantify. For starters, most practitioners are compensated via the same mechanisms — quota attainment, deal size, sales cycle — that are deployed to...
View ArticleHow To Join The Connected World With Data And AI
Are you data and AI foundations ready to make the most of the connected intelligence future? Find out in this sneak peek of our upcoming Data Strategy & Insights event.
View ArticleMarketers, Sharpen Your Mobile Messages
It's time to meet your customers where they are. Use these five criteria to enhance the efficacy of your mobile messaging practices.
View ArticleMRM Is Your Essential Marketing Workhorse In The Pandemic And Beyond
Insulation. Plumbing. Circuit boards. Marketing Resource Management (MRM) tools. All things that aren’t front-and-center but are critical for daily operations. MRM tools are the marketing engine that...
View ArticleIndustrial IoT Platform Vendors Focus On Getting The Basics Right
In Forrester's 35-criterion evaluation of industrial internet-of-things (IoT) software platform providers, we identified the eight most significant — Bosch, Cisco, GE Digital, Hitachi, PTC, Samsung...
View ArticleConférence Forrester Expérience Client – CX EMEA – 30 Septembre
L’expérience client est la priorité stratégique des dirigeants marketing. C’est moins vrai en France (45% des décideurs) qu’en moyenne dans les autres pays (61%). Les derniers résultats (Septembre...
View ArticleCRM And DX Programs Are Set To Collide — Here’s What You Should Do About It
When it comes to your customer engagement strategy, digital experience (DX) and customer relationship management (CRM) teams are often viewed as different breeds with different priorities. DX...
View ArticleYour People Are Your Most Important Technology Asset
If you're using emerging technology in the right way, it should unleash creativity in your organization. Find out how.
View ArticleNavigate The Storm Of ESG Data
Business leaders will soon need to get on top of ESG data. Regulatory changes and stakeholder expectations are driving the change.
View ArticleCommon Total Economic Impact™ (TEI) ROI Modeling Questions Answered
Answers to a few common questions that we hear from clients around constructing financial models and common ways in how Forrester approaches modeling them.
View ArticleIntroducing The Forrester New Wave™: Workday Implementation Partners, Q3 2021
Workday has captured the hearts of many enterprise buyers looking to modernize their employee experience with its human capital management (HCM) software in a way competitors have struggled to match....
View ArticleThree Trends Transforming The Video Game Market
Over the past year and a half, we’ve been building out our coverage of the video game market, specifically on how enterprises can model their strategies to take advantage of innovation (see Level Up...
View ArticleWhat’s In A Name? “Product” vs. “Service”
“What’s in a name? That which we call a rose By any other name would smell as sweet.” — William Shakespeare, Romeo and Juliet, Act 2 Scene 2 One conversation I’ve found myself in over the past twenty...
View ArticleStormy Times For Cloud Compliance?
Enterprise Risk Management (ERM) professionals are taking a hard look at compliance in the cloud.
View ArticleEuropean Organisations Are Underinvesting In Customer Experience
European organisations are under-investing in customer experience as they see CX improvement as a lower priority than their global peers. This is a mistake.
View ArticleWhat Is A “Hybrid” Sales Kickoff?
Yay, autumn! The time when those of us who didn’t put last winter’s work into building this summer’s beach body can finally relax … some more. We’re trying to figure out what to do with enough garden...
View ArticleConsumers Aren’t Ready For The Metaverse, Yet
In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a...
View ArticleThe Market Remains Hot As We Kick Off Our Next Forrester Wave™ Evaluation Of...
You should give a DAM about the DAM market and your DAM needs. More than 60% of the users we surveyed already give a DAM. Because of this heat in the market, strong growth, and, most importantly,...
View ArticleGRC Platforms Morph From Maslow’s Hammer To The Swiss Army Knife
Winston Churchill said it best — “Never let a good crisis go to waste” — and governance, risk, and compliance (GRC) vendors have heeded the advice not once but twice. In 2002, after the Sarbanes-Oxley...
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