Pandemic-Induced Collaboration: Adobe’s Billion-Dollar Acquisition
The pandemic ripped off the Band-Aid for collaboration. Hybrid and completely remote environments drove businesses to adopt new ways of working. Videoconferencing, virtual events, and collaboration...
View ArticleTop 59 Global IT Channel Media Outlets — What MSPs, MSSPs, Resellers,...
Out of the 14 different spheres of influence that we track at Forrester, the channel industry trade press ranks near the top. Smart vendors and distributors know that the magic of finding, influencing,...
View ArticleCancel the “Cost Center” Culture In Customer Service
In my past 30 years in the contact center industry at organizations like RingCentral, Genesys, 8×8, and IBM, I’ve watched the same movie over and over and over again…too many contact centers are...
View ArticleGet To “Yes” Faster By Embracing The Switch From Relay To Adventure Racing
The comparison between relay racing and revenue organizations has been around forever. Marketing generates a qualified opportunity and hands it off to sales to pursue and win the deal. Sales then...
View ArticleHow To Get The Most Out Of A Virtual Event
In many ways, virtual events are more convenient than in-person events, but they demand a different approach as a delegate.
View ArticleHarness Friction In Customer Journeys To Drive Emotional Engagement
Companies that prioritise frictionless experiences above all else risk alienating customers and miss out on opportunities. Read this post to learn more.
View ArticleServing Customer Needs Across A Hybrid Customer Experience
As consumers are are less restricted by channels, organisations must follow suit and create a hybrid customer experience.
View ArticleWhy You Should Make The Shift To Modular Content
A number of businesses, including Novartis, Electronic Arts, and Desigual, have started the shift to modular content. When do you start?
View ArticleLe Bien-Etre Financier Des Français : Etat Des Lieux
To help financial services firms understand where French consumers stand on the financial well-being spectrum, Forrester surveyed 2,592 French online adults in 2020.
View ArticleDouble Down On People Skills In Data Analytics Work
Most companies’ focus on data and technology capabilities is not balanced with focus on people and process. Learn why people skills matter in data insights.
View ArticleSiemens Energy Formulates A Strategy For Marketing
As a new spin-off company, Siemens Energy needed to align priorities across product, marketing, and sales with the aim of shaping the path to a future of sustainable power generation. Learn how working...
View ArticleCISOs And The Trust Imperative
There is no executive role that better aligns with the trust imperative than the CISO. Find out why and how it may impact your organization directly.
View ArticleJuly And August 2021 Research Recap — Cloud And Tech Operations
Greetings, everyone! Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but also all of the work...
View ArticleMeet The Most Interesting Investor Segment: The Digitally Savvy Delegator
Digitally savvy delegators are an overlooked segment and represent an attractive opportunity for wealth management firms right now. As incumbents and fintechs alike continue to compete for customers,...
View ArticleThe Insights Beat: Time To Reeducate Your Organization On Data
(coauthored with Research Associate Fayzan Sabri) The end of summer and beginning of fall is an exciting, yet tumultuous time for both parents and kids alike. Summer camps have ended, vacation time is...
View ArticleTech & Innovation APAC 2021: Building A Future Fit And Creative Workforce
Over the past decade, firms have poured significant resources into the digitization of their operations and the creation of new digital experience platforms to win, serve, and retain increasingly...
View ArticleSecurity Leaders: It’s Time To Facilitate Employee Productivity, Not Hinder It
As new generations enter the workforce, your security strategy needs to meet their needs as well. Get tips on how to strike the right balance in this blog post.
View ArticleWords Matter: Inclusive Experiences Start With Inclusive Language
Are you creating inclusive experiences for your customers? Many companies aren’t. For example, here’s a sampling of what we heard when we evaluated typical approaches to collecting personal information...
View ArticleA Crack In The Garden Wall
On Friday, US District Judge Yvonne Gonzalez Rogers released her ruling in the suit and countersuit by Epic and Apple. Neither party could claim complete victory. Epic was judged to have breached its...
View ArticleFor B2B Marketers, This Is The Next Best Thing To Time Travel
It's impossible to know what the future holds for marketing campaigns in development. But you can audit your progress and course-correct when needed.
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