Agent Desktops: The Silent — And Costly —Tax On Your Agent’s Time And Energy
Co-authored with Kate Leggett. I’ve asked before if it’s a given that employees should use frustrating systems. Should employees be forced to endure extra effort just because they choose to work at a...
View ArticlePrepare For AI That Learns To Code Your Enterprise Applications (Part 3)
Get Ready To Work With TuringBots: The Time Is Now Enterprise TuringBots are an imaginary but realistic future we’re painting based on what we know today. There is solid prior art proving it. To see...
View ArticleHeadspace Health Looks To Build Mental Resilience In All Employees By Giving...
Ginger announced its intent to merge with Headspace earlier this week. The combined entity, Headspace Health, will create a workforce of 800-plus and a $3 billion valuation. Yeah, it’s big for the...
View ArticleWhen Worlds Collide: IT & Product Management
We’ve been researching the rise of product-centricity for some time now at Forrester. In my view, it’s emerged as the primary integrated operating model response encompassing agile, DevOps, and cloud....
View ArticleKubernetes Is Going To Cost You — But Nobody Knows How Much
The biggest barrier to wider Kubernetes (K8s) adoption in the enterprise may not a cumbersome customer resource definition or an incomprehensible service mesh but rather a skeptical CFO waiting for...
View ArticleForr The Planet: Sustainability Interview Series — Dr. CB Bhattacharya,...
Photo by Abhinav Sunil CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the Katz Graduate School of Business, University of Pittsburgh. He is a world-renowned expert in...
View ArticleSustainability in Tech: What do clients want to know?
Photo by Abhinav Sunil It seems our lives have now gone back to normalcy after the initial panicked reaction over the IPCC “code red for humanity” report on Global Warming of 1.5°C in early August...
View ArticleCountdown to Forrester’s Technology & Innovation APAC 2021
Be Bold, Be Creative, Be Different. It’s 2021 and as a Technology Executive you’ve successfully adapted to a decade of digital transformation and more recently managed to keep your business resilient...
View ArticleHow To Make The CFO Your Ally
The strong connection between customers and money — and how the first leads to the second — would make CX pros and CFOs realize the value of collaboration.
View ArticleCampaign Planning Is Part Of The Budgeting Process — Or, At Least, It Should Be
Many B2B marketers find joy in campaign planning — but not so much in budgeting. It turns out the two are intimately connected.
View ArticleRetail Media Solutions Build A New, Profitable Revenue Stream For Retailers
We have written and talked a lot about the boom that retail media is going through. And it makes sense why: Amazon is the third leg of the media triopoly with its $20 billion-plus ads business; other...
View ArticleSCA Vendors Are Leading The Way On Diversity, Equity, And Inclusion
It’s no secret that the security industry has a DEI problem. Yes, I just linked to six different articles or social media posts supporting that point, and I’ve barely scratched the surface. My...
View ArticleThree Data Integrity Challenges Blockchain Can Help Solve
Does your organization struggle with issues of data integrity? Find out what three of the most common data integrity challenges are and how you can solve them.
View ArticleEpsilon’s Purchase Of CitrusAd Begins The Consolidation Of Retail Media
On July 15, 2021, Publicis Groupe’s Epsilon announced that it would acquire CitrusAd. The acquisition combines the service-oriented Epsilon, whose strengths in retail media lie in offsite monetization...
View ArticleEuropean Security Leaders Must Invest In AppSec To Catch Up With Their Peers...
Like the rest of the world, European firms have been forced to pivot to digital experiences in the last year, even, as in the case of Italian luxury goods businesses, when digital went against...
View ArticleOur Take On The Microsoft Power Apps Portals Data Leak
Since the Power Apps portals data leak reported last week, we’ve been asked questions on the security of low-code platforms. In this context, some common-sense points must be made: Low code is not...
View ArticleMake The Uncertain Certain: Join Us At Our Data Strategy & Insights Event
Join us November 18-19, 2021, to learn best practices for producing connected, clear data insights that drive business outcomes. Discover what attendees will get at this year's Data Strategy &...
View ArticleCX: How Indian Brands Performed In 2021
Ever watched “50 First Dates“? It’s the one where Adam Sandler woos Drew Barrymore, but there’s a catch: Each date is a “first date” because she can’t remember anything from their previous encounters —...
View ArticleTo Build A Better Marketing Plan, Revisit Your Approach To Planning
Static annual plans often collect dust on a shelf. Leaning into the planning process can help you build a more dynamic and effective marketing plan that drives forward the objectives of the business.
View ArticleMeet The New Demand For Creativity With AI
Will all of the digital urgency brought about by the pandemic disappear? Learn how AI can help drive creativity and innovation in your organization.
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