The State Of Privacy In Asia Pacific: A Wake-Up Call For Marketers
Marketers in Asia Pacific (APAC) are aware of the importance of privacy, but their consumer data privacy practices are still immature across strategy, process, people, and tools. This exposes brands in...
View ArticleSoftware Composition Analysis Is A Core Tool To Protect Your Software Supply...
Over the past year, breaches such as SolarWinds and Kaseya have woken us up to the realities of software supply chain risk. Whether through infiltrating the software delivery pipeline, deliberately...
View ArticleThe Tech Council Of Australia Brings The Digital Generation To The Policy...
Technology is central to nearly every aspect of our lives — even more so in the post-COVID world we’re all stumbling towards. For individuals, it’s the key to maintaining connections with family and...
View ArticleOptimising Global Campaigns In The Region
What can regional marketing teams do to break through silos and ensure campaigns are relevant to local audiences? Consider these four steps.
View ArticleDiversity And Inclusion Are Part Of Your Brand Purpose
As the world is gradually entering into a post-pandemic stage, businesses are recognising “softer” themes — including ethics, sustainability, trust, and diversity — as necessary components for shaping...
View ArticleB2B Summit APAC Preview: Why We Have A New Waterfall For 2021 (And Why You...
Two fundamental truths apply to most B2B buying and selling scenarios. First, each individual account often presents multiple selling opportunities. Second, most purchase decisions are made by buying...
View ArticleSales Enablement Leaders: Name The Last Time You Spoke With A Buyer
As enablement professionals, how do we keep from becoming disconnected ivory tower philosophers? Consider these six strategies.
View ArticleQuick Take: What Does This Current Sales Enablement Tech Consolidation Mean?
Two recent major acquisitions are part of a larger trend that reveals what sales enablement leaders have come to want and need.
View ArticleAsia Is A Beacon For Luxury Commerce Innovations
COVID-19 has upended luxury brands’ customer engagement strategies, forcing them to launch digital transformation initiatives. With a robust digital economy and more empowered luxury consumers, Asia in...
View ArticleJourney Mapping Q&A: How To Use Journey Maps As A Change Management Tool
CX professionals must use customer journey maps as a change management tool to guide employees to deliver customer-centric experiences across products and channels. Read our latest blog to learn more.
View ArticleExperiment, Then Scale: Lessons From Manufacturing
What's the best way to scale innovation at your firm? Start by learning from others' missteps. Find out more in this blog post.
View ArticleStop Firefighting — Learn From Firefighters How To Deal With Crises
The Firefighting Dichotomy When problems or crises arise in a business context, we often hear leaders refer to how busy their teams are firefighting. This paints a picture of chaos in the workplace,...
View ArticleDemand Planning: Five Steps To Determine The Right Marketing-Approach Mix
The marketing annual planning process often starts with a lack of alignment with sales. Learn how to gain that alignment from the outset.
View ArticlePrepare Now For Data Deprecation’s Impact On B2B Advertising
The four forces driving data deprecation are already making a negative impact on B2B advertising use cases. B2B advertisers must change three key processes as soon as possible to ensure advertising...
View ArticleProduct Teams: The New Iron Triangle
The concept of an “iron triangle” is an old one. In project management, it’s the trade-offs between cost, schedule, and scope. “Pick any two” is a common rule of thumb — that is, you can optimize for...
View ArticleThe Total Economic Impact™ Of DEI: Why Diversity, Equity, And Inclusion Matter
Essentially, as CX improves, more customers will comply with a department’s directives, engage with it proactively, speak well of it, trust it, and forgive its mistakes. And if the data is holistic and...
View ArticleChoose Your Loyalty Service Provider Based On Three Capabilities
Globally, we’re seeing a proliferation of brands that are investing in loyalty — whether for the first time or to revamp their existing strategy and programs. In fact, 83% of the brands we surveyed for...
View ArticleReap The Rewards Of Retail With Smart Tools For Store Associates
Retail associate enablement tools enhance the customer experience in the physical store and improve both labor and store operations efficiency. In a tight labor market with employee acquisition and...
View ArticleBalance Speed, Experimentation, And Risk With FM&E Technology
There's a certain amount of risk that comes with rapid innovation. Learn how a new category of technology can help minimize those risks for your development teams.
View ArticleEuropean Organizations Struggle To Attain Diversity In Their CISO Leadership...
Written with Zaklina Ber, senior research associate, Forrester Forrester analyzed the career backgrounds of 168 chief information security officers (CISOs) with public profiles who are working for...
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