How And Why To Bother With Customer Obsession
Companies buy in to the theory of customer obsession. Does anyone out there think that putting the customer at the center of your leadership, strategy, and operations is a bad idea?? See, I didn’t...
View ArticleShared Services, Meet Product Management
If you want to be unpopular with an agile or DevOps team, tell them, “You need to use the shared service.” Shared services have a well-deserved reputation for bureaucracy, one-size-fits-all standards,...
View ArticleThe Unfortunate Connection Between Professional Athletes And B2B Sellers
What do B2B sellers and athletes such as Michael Phelps (swimming), Naomi Osaka (tennis), and Simone Biles (gymnastics), Kevin Love (basketball) have in common? They are likely to be feeling the...
View ArticleWorried About Losing Cookie Tracking? Look To Your Loyalty Program
A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world.
View ArticleThe BI Fabric Baby Is Slowly But Surely Growing Up
Multiple BI platforms in an enterprise are here to stay. Respondents to an informal social media survey that I’ve been running for the last couple of years report that 25% organizations use 10 or more...
View ArticleLaunching Forrester Tech Tide™: B2B Payments Research
Forrester is launching new research focusing on technology innovation in the B2B payments space. We are on the lookout for companies that are automating and adding value to B2B payments services,...
View ArticleWhy The CFO Is Key To Proving Marketing’s Business Value
This just in: Forrester asked 150 US B2C marketing executives (across industries) how challenging their various 2022 priorities will be to achieve. But what will be the most challenging? Proving the...
View ArticleB2B CMOs Chart New Paths To Growth Post-Covid
Forrester’s 2021 Global Marketing Survey reveals how B2B marketing leaders are adapting their strategies to accelerate recovery while keeping customers front and center. Here are three key takeaways.
View ArticleSearching For ROI In Retail: The Time For A New Site Search Tool Is Now
AI-Powered Digital Commerce Search Is A Competitive Asset Retailers and brands should reevaluate their product findability tools because recent developments in search tech (powered by AI/machine...
View ArticleThe Social “FrankenSuites” Era Must Draw To A Close
Today, we published The Forrester Wave™: Social Suites, Q3 2021. Since our last evaluation, the vendors in this space have spent two years amassing their platforms via a mix of organic and M&A...
View ArticleOpen Finance Will Reshape The Relationship Between Banks And Their Customers
Open finance will change little in the next couple of years — but will transform financial services over the coming decade.
View ArticlePromotions And Offer Management Providers Want To Help You Deliver...
Have you noticed the growing link between commerce and loyalty? Forrester has, and we’ve set out to explore it. Our first deep dive was into promotions and offer management tools, which we define as:...
View ArticleHow To Crack The Code On B2B Recruiting
Imagine a highly qualified candidate for an important role at your company reaches out to a current employee asking if they are happy and if they would recommend working for your organization. Is the...
View ArticleChina Is Leading Global 5G Innovation
5G holds huge promises for digital innovation worldwide, differentiating customer experiences through connected assets and services, transforming operations for efficiency and effectiveness, and...
View ArticleCross-Channel Campaign Management: A Mature Market Reinvents Itself
The CCCM market is growing as independent players deliver innovation that outshines many of their more established competitors.
View ArticleGet Good At Design — It’s A Wide-Open Path To Growth
Business results are increasingly tied to digital design excellence. Why is this happening? These three trends are pushing digital design to the forefront.
View ArticleHealthcare Insurers Must Address Trust, Disruptive Competitors, And Platform...
The headwinds that rocked health insurers throughout 2021 persist unabated as 2022 nears. As the calendar year approaches its terminus, insurers must remain nimble, deliver on their brand promise, and...
View ArticleThe CMO’s Da Vinci Code: Unlocking The True Power Of Marketing
IBM's research found that when CEOs were asked to identify the most crucial members of the C-Suite, CMOs came in well behind their CFO and COO peers. But it doesn't have to be that way.
View ArticleStop, Look, And Listen Before Expanding Your Use Of Workplace Augmented Reality
A new Forrester report explains how business leaders should approach broader deployment of AR as one piece of larger employee experience (EX) programs that encourage employees to engage more creatively...
View ArticleWhere Do UK Consumers Stand On The Financial Well-Being Spectrum?
To help financial services firms understand where UK consumers stand on the financial well-being spectrum, Forrester surveyed 2,519 online adults in 2020.
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