The Countdown To B2B Summit APAC 2021: Track Presentations
If you missed my first blog where I outlined what to expect from our keynote presentations at B2B Summit APAC 2021, click here. Beyond keynote presentations, B2B Summit APAC, which will take place on...
View ArticleACI ASQ Surveys + FeedbackNow = A Quest To Improve Real-Time Customer Experience
Collecting solicited feedback at the exact time passengers live the experience is the only way to truly assess the quality of that experience as it moves through all touchpoints of their journey. ACI...
View ArticleBuy An Integrated DXP Platform, Not Just A Box Of Rocks
Ernest Dichter might have a lot to say about tech leaders attracted to portfolios over platforms. He’s the one who showed Betty Crocker that making the customer crack an egg made them feel like they...
View ArticleThe Glengarry Glen Ross Effect: Why Sales Isn’t Attractive To Recent College...
The sales profession has changed — but old stereotypes remain. Sales leaders need to help counter the misperceptions to bring in talent.
View ArticlePutting Forrester’s B2B Revenue Waterfall Into Action: Six Tips For...
No amount of product demos, content, delivery channels, or even great sales reps will matter if you are going after targets that are fundamentally the wrong fit. Learn how the new Waterfall can help...
View ArticleXDR FAQ — Frequently Asked Questions On Extended Detection And Response
As is expected with any new market segment or capability, questions about extended detection and response (XDR) abound. I wrote this blog to answer a few of the more common questions I’m getting from...
View ArticleIs Your Sales Methodology An Innie Or An Outie?
Don’t worry, this is not a discussion about navels; it is an attempt to provide some very basic categorization of sales methodologies based on whether the methodology addresses internal or external...
View ArticleThe Forrester Wave™: Continuous Automation And Testing Services, Q3 2021 — A...
Future fit organizations are quickly adopting hybrid and native clouds, automating wherever possible, and bringing their agile and DevOps practices to a more mature and broader level. At the same time,...
View ArticleAnnouncing The Forrester Wave™: Application Modernization And Migration...
Yesterday, we released The Forrester Wave™: Application Modernization And Migration Services, Q3 2021. We looked at the 14 most significant vendors — Accenture, Atos, Capgemini, Cognizant, Deloitte,...
View ArticleBuyer Insights: Findings From The 2021 B2B Buying Survey
Forrester’s fifth B2B Summit APAC will be held in Singapore on 14 and 15 September 2021 through a live virtual experience. It will provide best practice research developed to address the unique...
View ArticleShould Sales Enablement Be Responsible For Hiring New Reps?
At this year’s Forrester B2B Summit, we introduced our Sales Competency Management Framework, which provides a comprehensive look at sales talent management through the lens of attracting, onboarding,...
View ArticleTo Replace Or Not To Replace Core Banking Systems Is Not The Question
Banks don't need new core banking systems, they need new paradigms to deliver core banking capabilities - and they need them today or tomorrow.
View ArticleZero Trust For Healthcare Orgs Is Just What The Doctor Ordered
Whether it’s a ransomware attack, data breach, or another unnamed method that exposes and exploits private, sensitive, or proprietary data, 2021 is shaping up to be the “year of the breach,” with...
View ArticleQualtrics’ $1.125B Acquisition Of Clarabridge Upends The Customer Feedback...
Yesterday evening, Qualtrics announced that it’s acquiring Clarabridge in an all-stock deal worth $1.125 billion. This is a great move for Qualtrics. In one swoop, it has secured the best-in-class...
View ArticleThe CMO And CXO Must Partner To Transform The Customer Experience
McDonald’s Corp. just named company veteran Manu Steijaert as its first global chief customer officer, who will lead a new customer experience (CX) team. The team will combine operations in data...
View ArticleIntroducing The Forrester New Tech: Extended Detection And Response (XDR) — A...
Today we released the first Forrester New Tech: Extended Detection And Response (XDR) Providers, Q3 2021. This research gives a market overview of XDR and highlights the value proposition for this...
View ArticleYou Need A Design System — Here’s Why
Our research shows that the best organizations use a design system to streamline and scale experience design (XD). Learn the benefits of a design system.
View ArticleSquare’s Purchase Of Afterpay Will Fuel Buy-Now-Pay-Later Growth
Square has announced it will purchase Afterpay for US$29 billion. As an Australian, I have to admit a bit of pride in the Aussie-built Afterpay taking its place on the global stage with this deal, the...
View ArticleFinancial Services Firms Can Earn Trust With A Real Commitment To Sustainability
Financial services firms that embrace sustainable business models have an opportunity to win over values-based customers.
View ArticleGlobal Trends 2040: A More Contested World
As analysts, part of our job is to try to decipher the broader trends impacting businesses. Needless to say, the exercise is becoming more and more difficult, and anything beyond 24 to 60 months looks...
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