Top 143 Social Media Groups For MSPs, VARs, And Tech Channel Professionals
The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry...
View ArticleYour Buyer Is A Group, Not A Person. What Are You Doing About It?
Nearly all B2B buying decisions are made by groups. So why are so many marketers still oriented toward leads? Learn why, and see how Forrester's B2B Revenue Waterfall can give you better insights and...
View ArticleImpressions From Mobile World Congress 2021
Mobile World Congress 2021 (MWC21) took place between June 28 and July 1, 2021, after Mobile World Congress 2020 was canceled due to the pandemic. This was the first time attendees could get a sense of...
View ArticleIt’s Time For The Infosec Industry To Address Gender Bias And Bullying Head On
The week of June 28th was a big one (not in a good way) for showcasing the persistence and depth of harassment and exclusion for women in cybersecurity. Those on infosec social media were flooded with...
View ArticleYour Buyer Is A Group, Not A Person. What Are You Doing About It?
Nearly all B2B buying decisions are made by groups. So why are so many marketers still oriented toward leads? Learn why, and see how Forrester's B2B Revenue Waterfall can give you better insights and...
View ArticleWhere Do Singaporean Consumers Stand On The Financial Well-Being Spectrum?
Even before the onset of the COVID-19 pandemic, Singaporean consumers were already juggling multiple financial challenges, and many felt worried about their financial situation. The pandemic has...
View ArticleCan Kubernetes Navigate Disaster?
Once you’ve got Kubernetes in production, those predictable business continuity and disaster recovery (DR) exercises get a lot more interesting — and not necessarily in a good way. That’s why I’m...
View ArticleNew Technologies Transform Transportation Management
TMS used to streamline operations and reduce logistics costs. But in its journey to the cloud TMS embedded AI, added mobile geolocation. It shifted focus from cost to customer and employee experience.
View ArticleThe Space Wide Web Is Ready To Launch
The Space Tech Industry Is Looking Up The new space race is truly underway following Richard Branson’s monumental first passenger trip to space, beating Jeff Bezos’ Blue Origin passenger flight by more...
View ArticleWhere Do Hong Kong Consumers Stand On The Financial Well-Being Spectrum?
Even before the onset of the COVID-19 pandemic, Hong Kongers were already juggling multiple financial challenges, and many felt worried about their financial situation. The pandemic has impacted...
View ArticleDecoding China’s Central Bank Digital Currency
The digital yuan, the central bank digital currency (CBDC) of China, has already been tested in several major cities across the country. With further rollouts in 2021/2022, we expect to see this...
View ArticleUsing Our Tools Against Us: Adversaries Continue To Abuse Trust In The Supply...
I believe that GLaDOS (the evil AI from the Portal video game franchise) may have been trying to make a point about the state of security with her song “Still Alive.” The fictional, artificially super...
View ArticleYou Need A Martech Reference Model — Here’s Why
A question I often get from Forrester clients is “Do you have a martech reference architecture that I can use to build my martech stack?” The short answer is no, but it’s not that simple. First of all,...
View ArticleJune 2021 Research Recap — Cloud And Tech Operations
Greetings everyone! Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but also all of the work and...
View ArticlePost-Pandemic In-Store Shopping: Consumers Reconsider The Value Of The Store
Now that consumers have experienced the convenience of online purchasing, shoppers are rethinking the purpose of the in-store experience.
View ArticleForecasting In Uncertainty: US Tech Market Outlook Improves To 7.4% Growth In...
The US tech market outlook has turned more positive. More people in the US have been vaccinated, businesses are starting to welcome employees back into the office, stores and restaurants have fully...
View ArticleIt’s Christmas In July For Three Threat Intelligence Startups
Christmas came early for three vendors in the threat intelligence and attack surface management space this past week. In a reported all-cash $500 million deal (no need for layaway when your market cap...
View ArticleZoom Zooms In On Contact Center, Acquires Five9 To Capitalize On Its Momentum...
Zoom went big and didn’t go home. In the largest acquisition deal in the contact center industry, Zoom announced its intent to acquire Five9 (a cloud contact center provider) for $14.7 billion — a...
View ArticleConsider Content Engagement Solutions To Enhance Digital Buyer Interactions
Marketing content has become the primary way for customer-facing teams to create dialogue as B2B buyer behavior changes and work-from-home limitations cause buyers to engage online to inform prospect...
View ArticleThe Countdown To B2B Summit APAC 2021: Keynote Presentations
This year’s B2B Summit APAC will be our biggest and boldest yet, with keynote presentations as well as track sessions, practitioner presentations and awards, a sponsor marketplace, and tons of virtual...
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