Google Delays The Cookiepocalypse: A Data Deprecation Update
Yesterday, Google announced an updated timeline for its Privacy Sandbox milestones; in its blog post are two major announcements that marketers should focus on: Google says it’s planning to develop a...
View ArticleFigma’s Funding: The Design Funding Wave Won’t Stop
Figma just announced a new round of funding of $200 million, which will give it a valuation of $10 billion — five times its valuation last year at the beginning of the pandemic. This continues the...
View ArticleFocus On The Customer And Spare The Stagwell-MDC Partners Merger Drama
Last week, shareholders of MDC Partners successfully delayed a special meeting of the board of directors and shareholders to vote on a proposed merger with the Stagwell Group’s Stagwell Media. At the...
View ArticleForr The Planet: Sustainability Interview Series — Cisco
The telecommunications sector is at a crucial juncture in its sustainability story. Many organizations are finding their ground in setting the right targets, penetrating the supply chain, and...
View ArticlePost-Pandemic Travel: Consumers Seek Variety And Adventure Within Safe Circles
Our data over the course of 2020 revealed the internal consumer tension between desire and fear. On the one hand, consumers expressed an ongoing appetite for adventure and variety of experience. On the...
View ArticleWhen It Comes To Incident Response, Is Your Cyberinsurance Carrier On Your Side?
You know, I really feel for security leaders and professionals. After a year of pandemic-related disruption and an uptick in ransomware and serious cyberattacks of all kinds — just as they’re firming...
View ArticleUS Consumer Pandemic Recovery Outlook, June 2021: Health And Financial Fears...
Sixteen months after the World Health Organization declared COVID-19 a global pandemic and more than a year after the US reached the highest number of confirmed COVID-19 cases and deaths globally,...
View ArticleHow COVID-19 Forced Wealth Managers To Become More Hybrid
The Pandemic Signaled A Shift To Hybrid Sales And Service Models 2020 was a year of reckoning as face-to-face interactions disappeared and demand for digital engagement skyrocketed. This compelled...
View ArticleCOVID-19 Drives Delivery Model Transformation And A Sustainability Revolution...
“The Forrester Wave™: European Cybersecurity Consulting Providers, Q3 2021,” launched today. Fifteen firms are featured in this report, representing a cross section of large international security...
View ArticleConversational Interactions And AI: Enhancing The Digital Buying Experience...
Organizations that fail to meet buyers’ expectations for personalized omnichannel communications risk losing market share to competitors that do.
View ArticleBridge The Gap Between Current and Future Customer Journeys
Identifying the various issues that hold your customer experience back can feel impossible. Learn how a new assessment tool can help you document and prioritize the gaps in your customer journey.
View ArticleEmotionally Charged Consumers Are Ready For New Experiences
Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s...
View ArticleHPE acquires Zerto, Seeks to beat IBM at being IBM, and Dell at Everything....
On July 1, HPE acquired Zerto for $374M cash. Adding Zerto to its product portfolio increases the capabilities of HPE’s Greenlake ITaaS platform by adding best-of-breed low latency copy data...
View ArticleComment créer des tableaux d’évaluation du contenu B2B
Apprenez à mieux gérer les informations sur la performance de votre contenu et faites émerger les insights nécessaires à sa planification et sa promotion.
View ArticlePutting B2B Personalization In Context
Rather than attempt to control the journey, marketing and sales must meet buyers where they are, anticipate their needs, and enable them to take that next step. Forrester analyst Jessie Johnson...
View ArticleForr Education: Interview Series About Tech’s Role In The Student Experience...
Photo: Brent Ellis Higher education institutions are driven to improve customer experience (CX) by competitive pressures related to the future of work and an evolving understanding of what the...
View ArticleInvest Now: Your Interoperability Strategy Will Drive Patient Outcomes
“The first wealth is health.” — Ralph Waldo Emerson These words of perennial wisdom are a compelling reminder that public health is the bedrock for constructing a prosperous economy and nation. This...
View ArticleYour Experience Doesn’t Match Your Brand Promise
Forrester has designated Tuesday, July 13 as CX Reality Day, a time for CEOs and their executive teams to test the quality of their companies' experiences.
View ArticleNail Your Digital Experience: Get Your Mobile Strategy In Line
Is Mobile Still A Thing? Where Is Mobile Headed In 2021 And Beyond? Mobile is everywhere. We use it to send texts to friends, send emails to colleagues, tune in to watch our favorite sports teams, and...
View ArticlePrepare For AI That Learns To Code Your Enterprise Applications (Part 2)
Bots That Write Code Are Landing On Planet Earth The future of work for application development and delivery (AD&D) pros will have to change! Today, about 70% of the work is all about the...
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