Feature Management Is Hot — Feature Experimentation Is Just Warming Up
Feature management and experimentation tools assist agile-plus-DevOps teams in achieving progressive delivery. Read more about our recent evaluation of these tools.
View ArticleThe Top Five Lies Security Vendors Tell About The SIEM
I’ve only been at Forrester for six months, and I’m already sick of hearing the phrase, “If you tried this query in the SIEM, it would take weeks!” and “Security teams hate their SIEM!” SIEMs (security...
View ArticleUnified Agent Augmentation Tools: A Fractured And Disorganized Landscape In...
Agent augmentation tools make the lives of contact center agents easier by enabling them to deliver high-caliber customer support. Yet today’s technology is siloed; there isn’t a unified agent...
View ArticleBe Early, Be Empathetic: How To Show Your Customers The Value Of...
Since most TEIs involve multiple anonymous interviews, access to a TEI case study presents a rare chance for your customers: They can read about how other organizations — possibly even their...
View ArticleDigital Experience: The Inside Scoop As Told By 36-Plus Executives
“When you look forward two years and think about your aspirations for your consumer digital experiences, what will inhibit you from reaching those goals?” Dozens of digital business and experience...
View ArticleTo Formulate Marketing Strategy, Understand Your Business Context
B2B marketing strategy development isn't a one-size-fits-all process. To build a marketing strategy that drives business growth, understand these six factors.
View ArticleWinning Executive Support To Establish, Fund, And Scale CX
Discover the critical elements of a CX function that wins executive buy-in and is able to successfully get funding and scale up.
View ArticleForrester’s US Retail Recovery Heat Map, June 2021 — Expected Income Loss...
Retail recovery is proceeding at different rates in various parts of the US. See how our US retail recovery heat map reflects factors such as economic sentiment, change in COVID-19 cases, vaccine...
View ArticleSolving The Content Data Dilemma: How To Build B2B Content Measurement...
Dealing with B2B content data dilemmas? Learn how to build content measurement dashboards to achieve better insights in our latest blog post.
View ArticleAn Agency Decision Is A Technology Decision
It has become increasingly clear that technology is a critical component of the client-agency relationship. As marketing technology forms the foundation for developing consumer insights, campaign...
View ArticleB2B Digital Advertising Optimization Is Broken. Here’s How To Fix It.
Stop focusing on digital advertising click-through rates and start paying attention to three core results to maximize paid media investments.
View ArticleThe Right Platform Strategy Is Key To Your Future Fitness
Future fit businesses are more successful. Forrester finds that future fit companies grow 2.7 times faster than their peers. But it takes a lot to become future fit, and most companies have a ways to...
View Article重塑公司银行客户体验：从客户旅程地图绘制开始
以客户为中心已经在零售银行深入人心，零售银行的客户体验提升项目也在全球范围内遍地开花。相比于零售银行，由于B2B系统的复杂性，公司银行之前很少在客户体验领域有所建树。然而，随着银行对公司银行业务体验的要求与日俱增并期待可以达到和零售业务一致的极致体验，越来越多的公司银行部门开始把客户导向和体验提升作为自己的核心战略，随之转变业务模式。客户旅程地图绘制是提升公司银行客户体验的一个有力工具，公司银行客户...
View ArticleForrester’s List Of Ransomware Resources
With ransomware continuing as a high-impact problem (with seemingly no end in sight), we’ve put together some useful ransomware resources for security practitioners. Security and risk (S&R) pros...
View ArticleWindows 11 Aims To Delight Users But Needs To Establish Its Purpose
After years of speculation, Microsoft Windows 11 is finally here. But the new OS has something to prove beyond its features: Why it exists at all.
View ArticleThe Evolving Face Of ESM
Previously, we’ve written about the gradual competition of large software providers at the edge of enterprise service management (ESM) and the land grab that was taking place. Over the past year, this...
View ArticleAccelerate Your CX Transformation With Collaboration
A chief customer officer (CXO) recently confided to us that “I thought building a large organization would make me more powerful. Now I think it just makes me more vulnerable.” Those words haunted me....
View ArticlePrime Day 2021: How Much Competition Was There?
To get a closer look at what other retailers did during Prime Day, we reviewed 48 retailers’ home pages, spanning numerous categories. Here's what we found.
View ArticlePractices Deliver What Processes Can’t
Struggling to move beyond agile and scale innovation across your organization? Learn how establishing new practices can help.
View ArticleForrester’s Digital Go-To-Market Review: Apparel And Shoe Brands
Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently. Read on to see how these brands fared...
View Article