Revenge Of The SaaS: Mandiant Uses Services To Escape FireEye
Revenge Of The SaaS: Mandiant Dumps FEYE In a cybersecurity divorce that had fewer leading indicators than the dissolution of Kim and Kanye, Mandiant has finally untangled itself from FireEye (FEYE) by...
View ArticleAnnouncing The First Forrester Wave™ Covering Cross-Channel Campaign...
Following up the previously published Now Tech report, I’m excited to announce that “The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021” is now live. Forrester defines...
View ArticleThe Connected, Empowered Consumer Will Improve Population Health
Learn how creating connected, empowered, consumers in healthcare will address three major industry pain points: containing chronic care costs, keeping individuals healthy, and decreasing healthcare...
View ArticleHow To Talk To Executives And Avoid A Boardroom Ambush
When plans fail, preparation is the key to avoiding a meeting disaster. In her latest blog post, Forrester analyst Jennifer Rouse explains how preparation can prevent a meeting ambush.
View ArticleRetailers Take Four Of The Top Spots In The US CX Index, 2021
Retailers snagged four of the top 11 spots in the Forrester US CX Index 2021, more than any other single surveyed industry. Discover which retailers soared during a challenging year, and why.
View ArticleFive Digital Audience Types That Help B2B Marketers Deliver Better Experiences
Defining specific types of digital audiences allows marketers to plan and deliver more respectful and relevant digital experiences at scale using the available information at the moment of each...
View ArticleHow To Leverage Innovation To Grow And Differentiate Your Business
The fastest-growing companies are innovation leaders. Our research reveals that innovation leaders grow at 2.6 times the industry average. This indicates that a tech-driven and sustainable innovation...
View ArticleCustomer-Obsessed Firms Must Balance Value FOR And Value OF Customers
JP Morgan collected more than $ 1.5 billion in overdraft fees in 2020. And that during a time when many households were struggling to keep their bank balances positive due to COVID. Take Ally Bank as a...
View ArticleWin The Trust Of Your LGBTQ+ Millennial Target
Brands, you’ve got work to do with LGBTQ+ millennials who, as it turns out, have trust issues with you. The data is hot off the presses from Forrester’s 2021 Consumer Technographics® Benchmark – a...
View ArticleMeasure Value Behaviors And Value Outcomes To Drive Customer Obsession
In my previous blog, we called on all (aspiring) customer-obsessed companies to balance the value of their customers with the value they deliver for their customers. This follow-up blog will introduce...
View ArticleCOVID-19 Accelerates Digital Business In 2021
Forrester’s latest research on digital business maturity shows that business leaders now consider accelerating the shift to digital business the most critical priority in 2021. It should come as no...
View ArticleRationalize Your Product Portfolio For Real Customer Focus
Smart Manufacturing Offers More Choice If you follow our research on smart manufacturing and product lifecycle management, you know that manufacturers today have more ability than ever before to...
View ArticleFollow Four Steps To Prepare Your Marketing Practice For Data Deprecation
Consumer data deprecation is poised to upend B2C marketing. Take these four immediate actions to prepare your data-driven marketing practice.
View ArticleFuture Fit Companies Build Success Through Partner Ecosystems
In our recent research, we have demonstrated how a future fit tech strategy gives your company the foundations for customer and business success. And we have determined that companies that are customer...
View Article5G Will Become A Key Enabler For Digital Transformation Of The Public Sector
Technology transformation is a fundamental lever to change the workings of government. Government priorities, including higher citizen engagement, improved productivity, and stronger economic growth...
View ArticleiOS 15: Making 100 Mobile Moments Better Every Day
Apple kicked off its annual developer conference on Monday, June 7, 2021. One of its big announcements was iOS 15. iOS 15 makes experiences more intelligent and more intuitive. Apple is adding features...
View ArticleApril And May 2021 Research Recap — Cloud And Tech Operations
Each month, the infrastructure and operations (I&O) team writes incredible research (sorry for missing April initially!). As a research director, I get to not only see the final outcome but also...
View ArticleGot Kubernetes In Production? Let’s Talk
Kubernetes is going mainstream — at least, that’s what we were told at the KubeCon conferences, in the Cloud Native Computing Foundation (CNCF)’s case studies, and via various vendor success stories....
View ArticleThe Forrester Wave™: Content Platforms, Q2 2021 Is Live — ECM Continues Its...
The latest edition of “The Forrester Wave™: Content Platforms, Q2 2021” is now available to Forrester clients! The enterprise content management (ECM) market continues its evolution, with vendors...
View ArticleHow To Master Emerging Technologies In The 2020s
Social, mobile, big data, and cloud are mainstream. What is next? These technologies helped startups become multibillion-dollar enterprises and led to an AI revival. Today, however, only about...
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