$500 Million VC Funding For Contentsquare: A Perspective On Experience...
Contentsquare just raised a $500 million Series E round led by SoftBank. The French Tech Ecosystem Is Booming Wow! This is the biggest venture round ever and the biggest total funding ever for a French...
View ArticleFive Productivity Obstacles Sales Organizations Need To Overcome
Improving reps' productivity is one of the top objectives of our sales leader clients. The first step to achieving this is to truly understand the key productivity obstacles today’s sales teams face.
View ArticleForrester Decisions: How To Embed Cybersecurity And Privacy In Your Company
It’s time to rethink how you approach and think about cybersecurity and privacy. Today, robust practices are necessary to create the culture and conditions required to meet today’s demands and truly...
View ArticleHow New Digital Analytics Funding Will Improve Design
Interface experience analytics technologies get into minute detail about what users are doing, provide visualizations about behavior, and typically offer a prioritized list of issues. The category is...
View ArticleData Ethics And DEI Convergence: A Win-Win Situation
Diversity, Equity, and Inclusion (DEI) and Data Ethics are increasingly interconnected, and brands must do both well to foster authentic, meaningful, and sustainable customer relationships.
View ArticleInspire Trust With Robust, Well-Tested AI-Infused Applications
Software takes part in almost everything we do, and yes, we do trust that it works! OK, sometimes it fails and it drives us nuts, but in most cases, it does what we expect it to do. How have we learned...
View ArticlePIM Powers Digital Experience — Introducing The Latest Edition Of The...
Marketers, e-commerce directors, data analysts, content operations managers, master data management (MDM) managers, heads of channel management … these are just some of the roles of people we talked to...
View ArticleAmazon’s MGM Acquisition: A Deal About Talent, Not Titles
As the overpopulated streaming video landscape continues to expand, Amazon is vying to keep its top-tier ranking by buying MGM for $8.45 billion. While MGM’s library isn’t worth the premium price...
View ArticleWe’d Love Your Feedback On New Applications Designed To Master Supply Chain...
Lead time and availability determine customer experience. We all learned about that during the crisis. But now there is a global shortage of everything, from 20-foot containers to lumber and basic...
View ArticleBe An Authentic Ally To Earn The Right To Wear The Rainbow
June: a time when flowers bloom, kids count the days until summer vacation, and businesses everywhere turn their logos into little Pride flags. “Rainbow capitalism” is becoming more common, but as it...
View ArticleUse The Forrester Tech Tide™ To Evaluate Your Retail AI Investment Strategy
Artificial intelligence and analytics are increasingly critical to retailers’ ability to win, serve, and retain their customers. But the landscape of technologies is vast and advancing rapidly, so it...
View ArticleHealth Insurers: Taking Average To The Extreme
For the first time in the history of the Customer Experience Index (CX Index™), every single health insurer tracked in the study earned a rating of “OK.” Although this sounds more worthy of one-handed...
View ArticleThe Canada Customer Experience Index, 2021, Has Good News For Canadian Brands!
Forrester’s Canada Customer Experience Index (CX Index™), 2021, reveals the scores of 97 brands across nine industries. Our full report has a wealth of data at the brand and industry levels. In brief,...
View ArticleOrganizational Change Is About Orchestrating Organizational Systems
In our previous blog, we discussed the strategic shift from efficiency to effectiveness and the organizational implications from it. One implication is the ever-quickening pace of technology...
View ArticleFinancial Advisors Propel Morgan Stanley To The Top Of Investment Firms In...
Amid massive market volatility and uncertainty, two investment firms were able to vault up the rankings in the Forrester US CX Index 2021. Discover how, and why they'll have a competitive advantage...
View ArticleNew TSA Cybersecurity Directive Signals That The Era Of Self-Regulation Is...
On the heels of the Executive Order on Improving the Nation’s Cybersecurity signed by the President after a ransomware attack forced the shutdown of Colonial Pipeline, the Department of Homeland...
View ArticleTrusted Third-Party Phish Is The Catch Of The Day
We warn users not to click on suspicious emails and not to open emails from untrusted senders to prevent users from being phished. Sender identity is one of the filtering mechanisms in email security...
View ArticleDr. Google Just Got Smarter: Big Tech Enters The Dermatology Space
Google’s latest healthcare endeavor capitalizes on the growth in adoption of self-triage capabilities over the last year while playing to its strengths: scalable AI and data management. Consumers have...
View ArticleForr The Planet: Sustainability Interview Series — Dr. Suku Nair, SMU AT&T...
Photo by Abhinav Sunil The intersection of how technology platforms are evolving and how it both affects and aids sustainability is a topic that Forrester’s sustainability team is currently studying....
View ArticleLearn How Modern PLM Lays The Foundation For Smart Manufacturing And Supply...
Manufacturers used to compete on economies of scale. Design engineers were the only users of product lifecycle management (PLM) systems. Their task was to design the lowest unit-cost piece parts for...
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