The Day Of The Machine Is Here: Are We Human Enough To Seize It?
You’re an executive, an employer, or maybe an up-and-comer in your organization, but either way, you have surveyed the moment and you know that big things are poised to happen. Unlike the big things of...
View ArticleIt’s Past Time To Prepare For A No-Deal Brexit; Spend The Money And Hope It’s...
Center-right politicians from Scandinavian countries aren’t prone to hyperbole. But on 17 August, Danish Minister of Finance Kristian Jensen told the UK’s BBC Radio 4 that he pegged the odds of a...
View ArticleInvest In Virtual Care Now To Ensure Relevance In Tomorrow’s Healthcare...
Virtual care is about to radically change the way that healthcare organizations deliver care. The silver tsunami looms, and within the next decade, the number of adults age 65 and older will increase...
View ArticleDo You Need Help With Your Innovation Approach?
Businesses turn to innovation consulting services vendors to strengthen their own innovation capabilities. These businesses want to strengthen their own competencies to drive sustainable innovation...
View ArticleEuropean Intelligence Announcement Shows The Importance Of Assessing...
Today, we in Europe woke up to headlines about attempted cyberattacks by Unit 26165 of Russia’s GRU intelligence service. In a world where the attribution of cyberattacks is a notoriously difficult...
View ArticleHow I Almost Got Phished And Why Training Isn’t Enough
I received a text message the other day that looked a lot like what I might get from my bank if I triggered some antifraud check. The timing was impeccable; I had just used the card to pay for takeout...
View ArticleImpressions From Alibaba’s Computing Conference
Alibaba has become one of the world’s most fascinating and cutting-edge technology businesses — and is key to understanding where the digital era is heading.
View ArticleBuilding the Web? If It’s Not Progressive, It’s Not Right!
Web apps or native apps? For a long time, that was the choice we had for building mobile experiences. And we all know the trade-off: native apps are really expensive, but give the best experience. Web...
View ArticleJoin Me In London Next Month To Discuss The Ethics Of AI
In about a month, I will have the honor of presenting my research on The Ethics Of AI: How To Avoid Harmful Bias And Discrimination to our European clients at CX Europe 2018. The event will take place...
View ArticleWhen Trains Start Running Late: Japan’s Digital Awakening
I love going to Japan where everything works flawlessly and where customer obsession, or “omotenashi”, is deeply engrained into the culture of every institution: this is where, for instance, train...
View ArticleClimate Change Is Transforming Business
It may not seem like it yet, but climate change is altering the world so drastically that all enterprises will need to undergo a transformation to avoid going extinct. Earlier this week, the UN’s...
View ArticleOne To One — Digital Marketing Conference In Biarritz
I am very excited to have been invited for the third time to give the opening keynote speech at One to One, a great marketing conference taking place on October 10–12 in Biarritz in the southwest of...
View ArticleSitecore’s Purchase Of Stylelabs Fits a Trend — But Is Not A Game Changer
Sitecore finally got its DAM. In the latest example of the convergence and consolidation in the digital experience market, Sitecore bought DAM vendor Stylelabs. The addition of DAM to the Sitecore...
View ArticleFive Questions To Ask About Digital Studios Before Your Next Project
Virtually all global services firms have invested in digital studios, and for many agencies, it’s just the way they’ve worked for years. But despite these investments, many services buyers don’t know...
View Article‘Tis The Season For Consumers To Still Not Buy On Social Media
This blog post is part of Forrester’s Holiday 2018 retail series. Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not...
View ArticleWhat’s At The End Of The B2B Buyer’s Journey? Advocacy!
Personas and journey maps have become key tools for the modern marketer. As my colleague Lori Wizdo expertly explains: It is the job of marketing to guide the buyer through the buying journey. Becoming...
View ArticleSpring Cleaning In December: Declutter Your Insights House
Feeling overwhelmed with all the data that your teams must wrangle before even getting to data science? Feeling like you have more than enough dashboards and tools? Feeling like you don’t have any more...
View ArticleDigital Transformation: Why Culture Is So Key
I am really honored to have represented Forrester in the jury of the eCAC40/Les Echos Index measuring the digital maturity of the largest French companies quoted at the French stock exchange (CAC 40...
View ArticleIndustry Ecosystems Will Be The Next Frontier In SaaS
Nearly 20 years after SaaS giants such as Salesforce and NetSuite made their foray into the world of enterprise applications, we still see SaaS disrupting the traditional software world at a fast pace....
View ArticlePrivacy Topples Attribution Measurement . . . For Now
News flash for marketers using Google for advertising: Measurement just got more difficult. GDPR forced Google to rethink how it gathers, stores, and uses customer and prospect data or face hefty fines...
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