Your Experience Design Provider Builds Its Own Products And Invests In...
About half of the 51 XD providers we surveyed recently — agencies and consultancies such as Astro Studios and Work & Co that provide experience design (XD) services — are also: Developing their own...
View ArticleAssess Your Innovation Capability Maturity
(with Pascal Matzke and Michael Glenn) Customer expectations are rising too quickly for traditional models of incremental improvement; companies need to find a strategy to harness disruptive...
View ArticleHow Consumers Really Feel About Your Loyalty Program
Points and discounts are the hallmark of most loyalty programs, and our data shows that they are usually pretty successful in incentivizing purchase behavior: Nearly half of US online 18–35-year-olds...
View ArticleContact Centers Have Moved To Cloud — What’s Next?
As of 2018, the market for contact center technology has fully shifted to cloud. The remaining outliers of demand are large, highly customized implementations that preserve legacy on-premises software...
View ArticleIt’s A New Type Of Digital Holiday Season
This blog post is part of Forrester’s Holiday 2018 retail series. Black Friday holiday sales events are a fixture of the European holiday shopping season (even without a European equivalent of the...
View ArticleResearch Announcement: Cybersecurity Incident Response Services Forrester Wave™
I’m getting ready to kick off a Forrester Wave™ on cybersecurity incident response services that should be viewed as a refresh of “The Forrester Wave™: Digital Forensics And Incident Response Service...
View ArticleMarketers – get your heads out of the clouds!
It’s frustrating when a customer exhibits purchase intent, but does’t buy because of friction in the customer journey. It’s worse when a store manager or contact center agent is unaware of a digital...
View ArticleIBM Bets Big On Security Training And Leadership As A Differentiator
In late 2016, IBM announced the availability of its full-scale cyber range at the Cambridge, MA headquarters of its security division. With two shifts per day and currently booked out six to eight...
View ArticleCloud-Native And Open Source Enterprise Transformation Stole The Show At...
The annual SpringOne event, held in D.C. a few weeks back, was full of exciting, detailed, and compelling stories of enterprise transformation. This wasn’t a show about open source disrupting a...
View ArticleThe Time for Strategic EHR Optimization Has Arrived
2018 has been a year of mass de-regulation in healthcare. The Patients Over Paperwork program launched with the goal of stripping burdensome regulations from healthcare. Lawmakers started by scaling...
View ArticleVolkswagen Partners With Azure To Drive Transportation Innovations
Volkswagen’s recent announcement of its decision to build its automotive cloud platform on Microsoft Azure is yet another example of the types of tech-driven innovation efforts that transportation...
View ArticleOnline Holiday Sales Will Grow By 14% In 2018
This blog post is part of Forrester’s Holiday 2018 retail series. Online holiday shopping in the US is set to grow to $151 billion this year, up 14% from $133 billion in 2017. Total holiday sales will...
View ArticleMakers And Marketers
Fall means that software conference season is in full swing and that I’m on the road more than I’m off it. This week was an interesting one, as I found myself pinballing from one end of my coverage to...
View ArticleDigital Myth No. 4: Your Company Needs A Digital Strategy
When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the...
View ArticleKey Takeaways From Huawei Connect 2018
Huawei held its flagship Connect 2018 conference in Shanghai from October 10 to 12. The event, which featured more than 200 sessions, attracted over 25,000 visitors and more than 1,500 partners from...
View ArticleData Strategy & Insights 2018 Forum: Data Governance Goes Ambient With A...
Data governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. How’s that working for you? It’s my guess that data...
View ArticleCan Robots Grow Up To Be More Human?
Context And Timing Is Critical For Robots And Humans To Work Well Together
View ArticleComputational Propaganda: How Your Organization Could Be Attacked Like A...
Sending malicious payloads and packets is no longer the standard in threat operations. In today’s world of massive social media presence and influence, malicious actors can bring an organization to its...
View ArticleVideo: Adobe Premiere Rush CC Brings AI-Powered Video Editing To Marketers
Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives. Its...
View ArticleResearch Announcement: The Forrester Wave™: Managed Security Service...
Research Announcement: My first Forrester Wave™: Managed Security Service Providers In Asia Pacific, Q1 2019. Gather round!! The Managed Security Service Provider market has seen a massive shift fueled...
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