Use Search Marketing To Propel Your Holiday Season Efforts
The holiday season is upon us once again. For many in the retail and consumer goods industries, this is the most crucial time of the year. Bonuses are made or lost during the holiday season as some...
View ArticleRushed Privacy Features Results In Sloppy Security
Facebook Loses More User Data (This Time Unintentionally) Facebook announced that it experienced a breach this week that lost 50 million user’s data. Ironically, the breach happened in part due to...
View ArticleHow To Get Your Customers To Do Your Selling For You (Previewing Our B2B Forum)
“Say, Tom, let me whitewash a little.” “No –no–I reckon it wouldn’t hardly do, Ben. Aunt Polly…she’s awful particular about this fence; it’s got to be done very careful; I reckon there ain’t one boy in...
View ArticleWinners Of The 2018 Forrester And InfoWorld EA Awards Contest Show EA’s Role...
In past Forrester/InfoWorld Enterprise Architecture Awards competitions, we had named themes to align entries and winners to the current needs of modern enterprise architecture (EA) programs. This...
View ArticleGet Your SEO In Shape
Pick a sport. Any sport. You are now tasked with managing that team’s success. Sounds pretty fun, right? Apply this to managing a company’s search engine optimization, and it quickly turns into a...
View ArticleThe Platform Economy — What CIOs Need To Know
Nary a day goes by without someone talking about their efforts to build a platform. We cannot argue: Platforms can contribute massive value to customers, the ecosystem, and the company that creates the...
View ArticleTwo Forrester Waves™ Evaluate The Top Insights Services Providers
Struggling to meet the needs of data- and analytics-needs decision makers? There is help out there! Executives across industries recognize their organizations’ need for digital transformation — and the...
View ArticleModern PoS Is Both Volvo And Ferrari
Whose Customer Is This? All of us shop online and in stores. We are customers both of a retail brand’s eCommerce organization and of its store organization. Sometimes we buy online but, when we just...
View ArticleHarness The Power Of Predictive Analytics To Hyperlocalize Your Retail Presence
Forrester readers sometimes ask me if machine learning can really have any relevance to retail. We start by discussing their current approach to demand management. How do they determine the assortment...
View ArticleBest Practices For Effective Employee Engagement Surveys: Advice From Your Peers
Employee engagement surveys help employee experience (EX) and customer experience (CX) pros keep a pulse on how employees feel about the company and leadership, their jobs and career paths, tools and...
View ArticleNew Tech Spotlight: Health Tech Puts Wellness In The Hands Of The Customer
Picture the following: You wake up from a fitful night of sleep feeling under the weather. From your sickbed, a voice assistant gathers your symptoms, accesses your patient history and orders a...
View ArticleFlipkart To Cross $1 Billion In Sales During This Year’s Big Billion Days
On October 6, 2014, Flipkart launched “Big Billion Day,” which falls during the festive season in India that accounts for 40% of key Indian brands’ total annual sales. Now in its fifth year, Big...
View ArticleForrester’s Privacy & Security Europe 2018 Forum Is Less Than One Week Away!
After a very successful event last week in Washington, D.C., our extended team of experts in information security, privacy, consumer behavior, and digital strategy is locking down the final details for...
View ArticleJoin Us At Forrester’s First-Ever Data Strategy & Insights Forum
You’ve been sold on the value of data and analytics: If you embed data and analytics across your business, you will make better decisions to grow customer lifetime value, increase operational...
View ArticleApptio moves to automate enterprise tech optimization
Nearly all CIO organizations struggle with cloud consumption optimization. It’s helpful that there are a growing set of tools to help you learn how to best leverage cloud platform services and how to...
View ArticleWhat makes a superstar security leader?
I’m so excited about my latest contribution to our research on “How To Become A Superstar Security Leader” (led by my fabulous colleagues Claire O’Malley and Chris McClean). I often get asked by...
View ArticleCloudera And Hortonworks Merger: A Win-Win For All
Cloudera and Hortonworks jointly announced that they have entered into a definitive agreement under which the companies will combine in an all-stock merger of equals. Under the terms of the agreement,...
View ArticleWhen Social Tech Socializes: Brandwatch + Crimson Hexagon Make A Logical Match
Brandwatch and Crimson Hexagon, two social listening platforms, announced their merger today. The company will maintain the Brandwatch name with Brandwatch Founder and CEO Giles Palmer at the helm. At...
View ArticleDigital Legacy: The New Big Mistake
The extensive industry activity and commotion about digital transformation — mobile, IoT, machine learning, cloud, APIs, microservices, and on and on — is all well and good, but while everyone is...
View ArticleAsk A Flowchart: What Should I Name My Marketing AI?
Artificial Intelligence is a big deal in marketing technology. Forrester sees strong potential in AI as an enabling technology for marketing, and it’s great to see many vendors embracing AI to enhance...
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