Focusing Demand Teams On The Buying Group Experience Is A Valuable Mind Shift
Still jamming leads down a funnel? Buying-group obsession is more likely to achieve growth for demand and ABM. John Arnold explains the mind shift and what teams need to focus on.
View ArticleBuild Better Help-Desk Chatbots
Chatbots haven't lived up to their promise. Learn the the three common missteps firms make in rolling out their chatbot initiatives.
View ArticleHow To Make Sense Of Consumer Behavior After The Pandemic
Here in New York City, COVID-19 vaccinations are opening to all residents ages 16 and up; the fluttering arrival of warmer weather and easing of restrictions are lifting spirits and drawing locals out...
View ArticleIntroducing: Your New Loyalty Analyst And A Forrester Wave™ On Loyalty Solutions
Hi there! Mary Pilecki here, reintroducing myself as your Forrester analyst covering loyalty marketing. During the 10 years I’ve been at Forrester, I’ve worn a few different hats: financial services...
View ArticleNational Poetry Month And The Case For Whimsy In Security & Risk
We all need a bit of whimsy in our lives. This is not just an excuse for a whimsical blog post, though there is that. Whimsy and laughter build bridges. And in the security world, where empathy is a...
View ArticleThe Insights Beat: Renew Your Insights-Driven Aspirations This Year
After a brief hiatus, the Insights Beat blog series is back, where I will continue to feature and curate the latest research and thought leadership from our business insights, data, analytics, and AI...
View ArticleFinally, A US Digital Stimulus Package … But One That Only Keeps The Lights On
When US President Joe Biden signed the American Rescue Plan Act into law, he added $1.9 trillion of economic stimulus to the $2.2 trillion provided by the Coronavirus Aid, Relief, and Economic Security...
View ArticleGoogle V. Oracle: Sanity Prevails At The Supreme Court
Yesterday, the United States Supreme Court ruled that Google’s usage of Java APIs was legal, and the US IT industry breathed a sigh of relief. At issue was Google writing its own implementation of the...
View ArticleWhy The Tech-Enhanced Sales Rep Will Be Your Differentiator
Learn how dynamic guided selling gives sales teams a competitive edge — and join us at this year's B2B Summit to go deeper.
View ArticleThe One Where The Car Inspection Expired Due To Malware
We kept Research Associate, Alexis, pretty busy during the first three months of the year, and she procrastinated getting her annual car inspection in Massachusetts done. When she showed up to get her...
View ArticleToo Cool For School? Try These Four Tips For Effective Product Manager...
Product management leaders continue to identify team upskilling as a key priority for business success. At Forrester, we’ve been upskilling product management teams for years and have identified the...
View ArticleDon’t Let A Crisis Waste Innovation Opportunity
Crisis-Driven Innovation — A Wake-Up Call There is nothing like a crisis to fuel innovation. In a crisis, people and businesses can behave in extraordinary ways. Throughout the COVID-19 pandemic in...
View ArticleRespond To The Unknown With Competitive Advantage, Not Panic
Jump scares are those crazy moments in films, video games, horror films, or haunted attractions that are usually preceded by a quiet moment and have you involuntarily jumping. You are responding to a...
View ArticleCMOs At Sustainable Brands Are Bold
In my recent report, “Embrace The Green Business Opportunity,” I demonstrated how new entrants and innovative brands, especially in Europe, are disrupting the status quo and becoming profitable...
View ArticleThree Human-Centered Imperatives For Our Tech-Enabled Future
My previous blog noted that “technology has been modernized separately, to a meaningful degree, from the people and processes interacting with that technology.” This phenomenon has been driven...
View ArticleA Brand’s Values Must Withstand The Pressure Of Politics
When MLB Commissioner Rob Manfred announced the league’s decision to relocate the All-Star Game out of Georgia, it triggered a partisan firestorm — there was support and there was opposition. While...
View ArticleFour Steps To Overcome The Audience-centric Transformation Paradox
Even with the best intentions and C-level support, it is difficult to transform a B2B organization from having a product-centric to an audience-centric go-to-market strategy.
View ArticleToss Those Tea Leaves: Reading Real Signals Of Growth And Retention
Teams supporting retention, cross-sell, and upsell are most effective when they focus on the right signals from buyers and customers. At B2B Summit North America, learn more about these signals and how...
View ArticleTAM, That’s A Big Number!
In the last few weeks, I’ve had a few conversations about my recent report on how money is flowing into design: The Design Industry, 2021. Forrester’s estimate: Current spending is $162 billion — but...
View ArticleDigital Accessibility Enters The Spotlight As A Business Priority
When the COVID-19 pandemic struck, in many cases making digital the only channel through which customers could interact with brands, Forrester saw a significant uptick in inquiries related to...
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