Careful With That Axe, Sales Team: AI And The Future Of Forecasting
While traditional, opinion-based forecasting often misses the mark, AI holds great promise for strengthening and improving B2B sales forecasting. At this year's B2B Summit, sales leaders will learn how...
View ArticleStay Vigilant Of The 2021 Threat Landscape And Help Your Org Prepare For “The...
Earlier this month, a US State Department spokeswoman announced that the US had identified three online publications that were attempting to discredit the Pfizer and Moderna vaccines, all of which were...
View ArticleThe Collision of Precision And Persuasion: Rethink The Customer Lifecycle
The separation of media and creative execution 40 years ago sent the advertising industry spiraling. Advertising’s perception has devolved from entertaining to annoying, investment to commodity,...
View ArticleVaccines bring hope but new challenges arise
Two words describe the current situation as the world battles to eradicate the COVID-19 pandemic: hope and uncertainty. The good news is that there are now multiple vaccines paving the path to an...
View ArticleMake Agile A Stepping Stone Toward Future Fit Adaptability
Being adaptive is one of three core competencies of what Forrester calls a future fit organization. Let’s explore how to reach adaptability and help you deal with the unknown, drive organizational...
View ArticleDiscover And Reduce The Privacy Risks Of Your Customer Experience Measurement...
There are privacy risks in customer experience measurement. Today, protecting your customers’ and your employees’ privacy is key. Learn how to.
View ArticleHow To Calculate The Benefits Of An Employee Mental Health Program
(Paul-Julien Giraud contributed to this blog.) Mental health was already a critical element of an effective employee experience (EX) program before the pandemic, but today, it’s paramount, as new...
View ArticleWhat You Need To Know About Amazon Care — The Company’s Virtual-First...
Amazon announced the expansion of Amazon Care — its virtual care pilot program — to all of its US employees starting this summer. While this is a major milestone in the making, the announcement also...
View ArticlePrepare For AI That Learns To Code Your Enterprise Applications (Part 1)
Software Development, Past And Present Shortfalls As digital accelerates, so does the demand for business applications. And the complexity of building business applications is growing, despite all the...
View ArticleDigital Business, Part 2: Developing Digital Products At Mars
Continuing my conversation with Sandeep Dadlani, global chief digital officer (CDO) at Mars, I asked him to share his thoughts on developing effective digital products in this 10-minute video. Here are...
View ArticleHow Customer Experience Measurement Drove CX Improvements In 2020 Despite COVID
Despite COVID-19, customer experience measurement improvement at leading companies continued in 2020 and led to business growth. Learn more.
View ArticleGenesys To Acquire Bold360 – Heating Up The Battle For Digital Channel Dominance
Few companies deliver great service because of the disjointed, and overly-costly tech ecosystem. Today, you need: Queuing and routing technologies to capture voice, digital and social inquires, and...
View ArticleDon’t Leave Your B2B Marketing Campaigns On Auto-Pilot
From pandemics to local disasters, product innovations to mere budget cuts, it's easy for campaign plans to fall out of synch with their environment. Join us at B2B Summit North America to learn how to...
View ArticleServiceNow Buys Intellibot
ServiceNow just announced that it plans to purchase Intellibot and add to its integration and process capabilities. As we predicted in 2020 (graphic below) the major low-code and cloud vendors are...
View ArticleMSSP Is The Eighth Word You Can’t Say On TV
“The Forrester Wave™: Managed Detection And Response, Q1 2021” is now live — and this is a seriously impressive group of vendors. I want to give a sincere thanks to them all for the effort and work...
View ArticleProvider Enablement Drives Long-Lasting Virtual Care Engagement: Key...
Virtual healthcare has become a core component of consumer-clinician engagement. According to the Forrester Analytics Consumer Technographics® US Omnibus Q4 Survey, 2020, 41% of US online adults had a...
View ArticleFour Themes Will Shape The Future Of Insurance
Technology alone won't drive sustainable competitive advantages. Partnerships, people, products, and processes will factor heavily into four themes that will shape the future of insurance.
View ArticleBoost Confidence And Transparency By Elevating Digital Superannuation...
A perfect storm of change has hit the superannuation sector, as three distinct trends have converged. First, COVID-19 has accelerated digital adoption as super firms’ websites and mobile apps have...
View ArticleChina Is Leading Global Blockchain Adoption For Digital Transformation
Distributed ledger technology (AKA blockchain) is catalyzing a long-term shift of trust in distributed business environments worldwide. Chained data blocks make assets traceable, cryptography enables...
View ArticleLearn From Natural Language Processing Use Cases To Build Your Projects In...
Many solutions have already adopted technologies we introduced in AI 2.0. Check out how banks and insurers in APAC benefit from NLP.
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